Hi May B may b, ur post should have read like this : but the person i'm genuinely happy for is sonu...the guy was really done in by MICA...so its only just that they take her in...she had given up on sibm because of their error...congrats man!...u deserve it i m a GIRL!!!! stay cool n keep rockin cheers Sonu
All i know is that its surprising to see people with no connection to advertising being selected and people who were so passionate about it were not...here i do not refer to anybody in particular....because it would seem like pulling down others in my bid to seem superior...
Kari
Hey everyone! I have'nt posted on this thread for a while, but today i just had to! It seems disheartening that MICA has chucked such deserving and passionate ppl and picked a lot that apparently has'nt had any previous interaction in the industry. A friend of mine who attended the MICA gd/pi last yr had warned me abt this tendency. She did'nt make it to MICA but is now at IIM Kozhikode! Another guy who used to work with the Times did'nt make it last yr. I too was sulking after my interview that i had'nt mentioned my work ex, especially my production stuff, in the application form. But now i know for a fact that it would'nt have made a difference. The way i see it, there might be a reasonable explanation for MICA not picking ppl with experience in the Media. They probably assume {and rightly so} that a person who has been in advertising or PR already knows whatever MICA could possibly teach them. There's probably no need for them to join MICA. If u think abt it, ppl who are obsessed with the media, will make it. With or without MICA! Most of the people who rule the ad world today, never had any formal training. MICA is a good institute, but their handling of the admission process has been dismal. Makes u doubt wt u could learn from a place that cant get a point across clearly over the phone, let alone television and other mediums. So ppl, who havent made it, dont fret! Its just b'coz u're too good for them! And u'll all do great! Have Fun!
Been a while since I peeked in as well, hasn't it?
Anyway, I absolutely agree with Scarlett on this one - the handling of the admission process was absolutely unprofessional. When the first round of results came out I spoke to this person who didn't seem to know anything - and I mean anything - about MICA, the courses it offered or what the industry was about. She had a final admit. So there might be some substance in that "let's not take those who seem to know everything already" theory. Who knows? Finally, the "Goal" (As Eli Goldratt would put it) is not getting into MICA or anywhere else, it's making a career in media/advert. MICA is helpful in acheiving that goal, but it's not essential.
By the way, before I get jumped on, this has nothing to do with my not being selected; that's one selection decision that I consider absolutely justified.
Hey everyone! I have'nt posted on this thread for a while, but today i just had to! It seems disheartening that MICA has chucked such deserving and passionate ppl and picked a lot that apparently has'nt had any previous interaction in the industry. A friend of mine who attended the MICA gd/pi last yr had warned me abt this tendency. She did'nt make it to MICA but is now at IIM Kozhikode! Another guy who used to work with the Times did'nt make it last yr. I too was sulking after my interview that i had'nt mentioned my work ex, especially my production stuff, in the application form. But now i know for a fact that it would'nt have made a difference. The way i see it, there might be a reasonable explanation for MICA not picking ppl with experience in the Media. They probably assume {and rightly so} that a person who has been in advertising or PR already knows whatever MICA could possibly teach them. There's probably no need for them to join MICA. If u think abt it, ppl who are obsessed with the media, will make it. With or without MICA! Most of the people who rule the ad world today, never had any formal training. MICA is a good institute, but their handling of the admission process has been dismal. Makes u doubt wt u could learn from a place that cant get a point across clearly over the phone, let alone television and other mediums. So ppl, who havent made it, dont fret! Its just b'coz u're too good for them! And u'll all do great! Have Fun!
Cestscarlett your post was something i completely agree with..if a communications school doesnt take people with a communications background then whats the use of being the finest communications school in india? i mean a natural transition is the best background for this school that we love right?
and Jormund...nice to see u back in here....you were one of the original people on the forum for mica...
And hello Nivedita r....your post was quite humourous especially the phrase " Shit happens"...damn cool...brought a smile to my face...
hey kari and others, cheer up, its hard to know i know cos i am in a worse situation believe it or not all this while was praying for kari , as much for her as for myself, as i am in SIBM WL,so anyone cancelling was welcome, even now is. and it wud be a win-win situation.on my b'day today wished tht i cud join SIBM still out of pure optimism or miracle. Was following this thread but didnt post for a long time, just was disheartened further when learnt of you kari - an not for me but cos u have tht spirit , passion to deserve wht u want ...atleats u'll be closer in pune than a'bad, so we can meet up, jormund, appy, me and you...(others free to join - scarlett,al mustafa) after all this is over. Till then be strong as ever and now pray for me so tht i join u in SIBM soon. bugs
how can i be left behind if kari, bugs n jormund have made their posts ....
so here i am! kari: too bad if mica misses u out...bt i dnt see that coming...u can still hagin' there....i know the extent of ur passion for advtg...frankly u will make it big.. mica or no mica!
jormund:QUOTE"Finally, the "Goal" (As Eli Goldratt would put it) is not getting into MICA or anywhere else, it's making a career in media/advert. MICA is helpful in acheiving that goal, but it's not essential." truely spoken(werent that my words in the pm )....if u are really passionate bout advtg, folks then a kick from mica shouldnt mean much...we all are here to make a life...not a short term career!......so its most important to pursue what u feel strongly about!.....
BUGS :hey its ur birthday...cheer up......hum sab lambi race ke ghode hein!........life is too long to hurry.....keep those hopes real high.......if u reach for the moon....n miss it....u will atleast return with stars:)
and all those extra-ordinary plus extra-lucky ppl who got thru "CONGRATS"
So the original denizens are back....the call of the umn forum...wild dint sound to good...
Bugs bugs bugs...hope u do make it to sibm...atleast il have an endless supply of carrots... ...hehehe....and appy...incisive as ever babe...trying to get us to move our sorry a***s in the right direction eh....
Well whatever the case...all your posts have cheered me up...am looking forward to the future...mica or no mica......
And as for the advertising business...well i love being in the midst of it all...the endless crazy discussions et al...
Oh and some really exciting stuff coming up by Shoppers' Stop so stay tuned...couldnt resist that..sorry mods if it should be considered as advertising...couldnt help but toot my own trumpet for a change....
Well whatever the case...all your posts have cheered me up...am looking forward to the future...mica or no mica......
Kari
Cool! Thats the spirit people! 'MICA OR NO MICA'.........! to illustrate this i hv to tell u abt a friend of mine who has'nt been to any communication school, just B.Com. Acted in a couple FTII film projects for a friend. Today she got an opportunity to work as an Asst. Director for a promotional ad thats being shot for zee for 2000 bucks a day! its not that big an amount but that AD tag can get her a long way! If i just did'nt have my exams going on, i cud've gone too.......... :( So people chill........ we're all in our twenties i assume... We've got so much ahead of us. An institute's 'queer' decisions should'nt come in the way!
Bugs......! Happy B'day! i made it na? not midnight yet! BTW, u & kari.......... Symbi is bloody cool & u'll love Pune and i'll really miss it........!
Before the verdict is out today I'd like to give my view on the whole issue of 'not deserving ppl' getting in...
Remember when the GD/PI results were out someone had posted on tt thread tht MICA selects ppl as per the tastes of the recruiters....this is why it was a general belief tht Girls had a better chance....well from my observation the recuiters have been also paying ppl who major in Brand Mgmt/Acct Planning/Acct. Mgmt a lot more than the other more creative courses.......these courses are more more marketing oriented rather than advertising oriented....they require lil creativity and more analytical and quatitative skill....these are courses generally taken up by engineers......theres a major increase in the no. of engineers this yr in MICA as compared to las yr.......this is one of the reasons I am higher than most other advt guys on this thread on the waitlist.....this yr I guess engineers have a better chance
Also I think tht Karishmagji....you lost out partly because you apped through your GMAT score.....lets face it the GMAT is simpler than the CAT and also a person who takes the GMAT route is percieved to have this air of affluence around them....by the interviewers atleat.....correct me if I am wrong....
vipinvn Says
If u were in my shoes, it wouldn't sound very funny...
Dude I never said your condition was funny at all.....I thought the fact tht suing Thakkar wont get you much money was a lil funny...also you are right I am not in your shoes but I am a lil stuck up myself...I am wl no, 5 remember....I am sure you mus be 1-4......but dude the only difference is I am not wallowing in self pity......get over it...most people on this thread have....MICA screwing up is not your fault.......and MICA itself is not that big a deal.......also losing a year is also not tht big a deal.......I'm sure you'll probably make it to a bigger better school next yr....
In your words "Dude" why is it that when ever you open your mouth you spew controversy? Please get your facts right before posting on the threads...the interviewers had no idea that i was a Gmat student. They never disclose that to the panel. Once you are given a call everyone is on par. Secondly, the thing about Gmat being simpler than Cat, i think you need to first experience it and then shoot off the hip. The only thing that makes cat a tougher exam is the no of people who take it. The Gmat is a far more analytical exam that actually gets tougher or easier depending on how you perform. So if u think its easy that may be cause you are screwing it up.
Thirdly i do not agree that engineers make better advertising or communications professionals. I think its individual capabilities and not labels of engineer or non-engineer that matters. Because there may be engineers who have a passion for advertising.What i was talking about when i spoke of less deserving people getting in is the lack of knowledge in the field that you may take up later on. The only thing about your post that was in the right vein was the part about moving on...i agree with you on that...
Please lets not escalate this further with more arguments....if u have an issue with this post pls pm me...
And guys does anyone have any news on what happened after the meeting to be held on the 24th? vipin any news?
In your words "Dude" why is it that when ever you open your mouth you spew controversy? Please get your facts right before posting on the threads...the interviewers had no idea that i was a Gmat student. They never disclose that to the panel. Once you are given a call everyone is on par. Secondly, the thing about Gmat being simpler than Cat, i think you need to first experience it and then shoot off the hip. The only thing that makes cat a tougher exam is the no of people who take it. The Gmat is a far more analytical exam that actually gets tougher or easier depending on how you perform. So if u think its easy that may be cause you are screwing it up.
Thirdly i do not agree that engineers make better advertising or communications professionals. I think its individual capabilities and not labels of engineer or non-engineer that matters. Because there may be engineers who have a passion for advertising.What i was talking about when i spoke of less deserving people getting in is the lack of knowledge in the field that you may take up later on. I am against the fact that there were interviews conducted where cricket was discussed and the person was selected.
The only thing about your post that was in the right vein was the part about moving on...i agree with you on that...
Please lets not escalate this further with more arguments....if u have an issue with this post pls pm me...
And guys does anyone have any news on what happened after the meeting to be held on the 24th? vipin any news?
Kari.
p.s. My 100th post!!!!!
maybe what I say is controversial because maybe I do not have a traditional and hackeneyed way of thinking like you guys do......and I never said tht engineers make good advertising guys....in fact I never said anything....all I was trying to bring out in my previous post how the MICA selectors must be percieving things......please read it carefully...I said engineers have good analytical and quantitative skills which makes them good at fields like market research etc. ......these are the kind of guys tht are getting better packages than ppl who go into the creative side of communications......which is why I said MICA might prefer them....please please read before you respond
Also...the MICA interviewers have a copy of your form...atleast they had mine when I was interviewed....in the form we had written our CAT/GMAT reg nos.......so they do know!!!!!!!!!
about the GMAT being easier...its a lil different but it is definitely easy...I myself have taken the GRE and I believe the format is pretty similar and also according to other ppl who have taken the GMAT itself.....it is much much easier than the CAT....like you said CAT is more diff because of the no. ppl taking it...isnt tht wot they are using to guage your performance.......percentiles.....vis a vis the GMAT where your absolute score is considered
I would have once again asked you to correct me if I was wrong...but this time round I am absolutely sure of every word I have written and Also I think you are so overwhelmed by your frustration with MICA tht you are hardly even reading straight let alone thinking straight......so dont even bother......
but seriously ppl i have been reading this thread from the beginning and i may sound really rude but it has turned into this 'we will whine endlessly because grapes are sour' kinda group! yes it is unfortunate that all of you 'deserving' ppl didnt make it but it gives u no right to bash mica and doubt its credibility. and look at what u all are turning into! bashing each other up only now sorry dudes and dudettes
In your words "Dude" why is it that when ever you open your mouth you spew controversy? Please get your facts right before posting on the threads...the interviewers had no idea that i was a Gmat student. They never disclose that to the panel. Once you are given a call everyone is on par. Secondly, the thing about Gmat being simpler than Cat, i think you need to first experience it and then shoot off the hip. The only thing that makes cat a tougher exam is the no of people who take it. The Gmat is a far more analytical exam that actually gets tougher or easier depending on how you perform. So if u think its easy that may be cause you are screwing it up.
Thirdly i do not agree that engineers make better advertising or communications professionals. I think its individual capabilities and not labels of engineer or non-engineer that matters. Because there may be engineers who have a passion for advertising.What i was talking about when i spoke of less deserving people getting in is the lack of knowledge in the field that you may take up later on. I am against the fact that there were interviews conducted where cricket was discussed and the person was selected.
The only thing about your post that was in the right vein was the part about moving on...i agree with you on that...
Please lets not escalate this further with more arguments....if u have an issue with this post pls pm me...
And guys does anyone have any news on what happened after the meeting to be held on the 24th? vipin any news?
Kari.
p.s. My 100th post!!!!!
Hey Kari,
You stole all the words from my mouth.
Almustafa,
I beg to differ with you on all your analysis and arguments before the verdict. You contradict yourself by saying that this course is more skewed toward marketing than advertising and then go on to favor engineers. Is that what engineers learn in those 4 years? Oh! I thought you guys learn techie stuff not marketing.
For all you know, marketing is simple understanding of the consumer, his/her requirements, the market around you, the forces and the why's and how's that concern them. You faff about quantitative and analytical balloney.......you ask an average engineer what's a qualitative research and what's a quantitative research.......he starts scratching his head and he is well into his cup. That doesn't mean engineers don't have the potential ......it again boils down to the passion one has for a particular stream/ discipline and the idee fixe he/she possesses, irrespective of the background he/she is from. It is just that you can't generalise by saying engineers have a better chance cos they are a lot more analytical, quantitative......et al.
Where as a BMM or a BBM grad would have been thru this grind for two years out of three years of his graduation and he is better equipped and got a lot more weapons in his arsenal than an engineer. All he needs to do going into MICA is burnish his knowledge. You answer this question (from the movie Philadelphia).........when your are fighting your archrival would you send your best pilot or a rookie?
And with regard to your GMAT funda as mentioned......needless to say, not incisive at all.......when you are offering an option of applying thru GMAT then it is patently considered to be at par with CAT otherwise you are creating double standards. And GMAT having an air of affluence around it ........well even if you go thru CAT you need to be affluent to shell out 6 lacs for two years. And the poor interviewer will not have time to get into Kari's bank statement and financial status.
Lastly, creativity that you talk about ..........if you know, everything in this whole wide world works on creativity. The problem is with guys like you in understanding the word. You think of creativity and you think of only creative ads and campaigns. Isn't there a creative approach involved in the product and its packaging? Isn't creativity involved in branding? Isn't creativity involved in market research - better, new, creative ways of getting to know the customer?.....this is what most market research agencies are upto these days....finding new research tools. Isn't creativity invoved in below-the-line activities? With the market crammed with me-too products and also with the influx of inordinate international brands the only way you can differentiate yourself from other brands is by using creativity in every discipline.
Example: People never asked for a handycam. But Sony created it without getting to know anything from their prospective customers and to your amazement, they sold millions of them. That's creativity! Isn't ipod a creative product?
Hey ppl...I too have been following almost every word said here....and what I think is its necessary to remember that all of us got the GD/PI calls at least...and that too after they sifted thru tons of applicants {I Guess} that makes us achievers whether we finally made it or not...and I agree with the view that for ppl who can make it in life, they will, with or without the support of MICA!!! So pull up your socks those who plan to take CAT again...and for you guys taking up a course elsewhere...All tha best!
And most ppl will agree that this thread has been really live and kicking {a lot of arses}. Enjoyed the opinions, rebuttals and the joie de verve!!
Congratulations to all those who have finally made it. Those who didn't - tough luck. You've probably realised that wanting something badly isn't enough to get you that. Takes a little bit more than that.
I'm sure the batch that's coming in will be a rocking one... barring a few exceptions... law of averages and all. We've tracked what's been said in these threads and we have a fair idea of the kind of people who are coming in... whether they will "screw life for MICA" ... we will wait and watch.
To put an end to the debates about engineers at MICA... they are neither at an advantage nor at a disadvantage. They are equally clueless about the courses when they come in. We study almost 40 courses in the first year of PGPCM. The BMS/BBA folks find some of them easy. The Eco grads find some others easy. And the engineers are comfy with some other subjects. As for Genetics/Psychology/History/Literature grads... we plod through most of the courses and do well at what we enjoy most.
And please, some courses cannot be dealt with by creativity - you'll find what happens to the supposedly "creative" folks here soon enough. At the same time - numbers may be the foundation for management in practice, but numbers don't give the answers to everything. Only 1/4th of my batch are engineers - a lot less compared to most other Management Schools.
You don't have to be an engineer to become a marketing manager - you just need to be good at it
Yes, there will be the feelings of sour grapes ... it takes a higher degree of evolvement to get over that. Who knows... you'll probably going a place that is more suited to who you are.
Those who've made it - you may love MICA or you may wonder what the hell you're doing there. Just remember - you chose it, just the same way that MICA chose you.
First of all I was not making an analysis from my own stand point.I was just trying to figure out how MICA selectors are looking at things.why don't you guys get this..do I need to frame my sentences simpler??? I am just exploring possible explanations as to why some ppl with advertising backgrounds got left out..what I say about engineers or non-engineers may or may not be correct .but this is how I think the MICA selectors see it..
I beg to differ with you on all your analysis and arguments before the verdict. You contradict yourself by saying that this course is more skewed toward marketing (Brand Managent and Market Research are)than advertising and then go on to favor engineers. Is that what engineers learn in those 4 years? Oh! I thought you guys learn techie stuff not marketing. What we learn in engineering is what are called as hard skills.what I am talking about are soft skills that develop over the 4 yrs as a by product of the syllabus For all you know, marketing is simple understanding of the consumer, his/her of the background he/she is from. It is just that you can't generalise by saying engineers have a better chance cos they are a lot more analytical, quantitative......et al. Engineers study math for 5 semesters.do numerous projects and please don't compare these to BMM projects..we also have to give seminars and TPPs.many of our subjects had designing etc in them.so yeah engineers in general do have better quant and anal skills..if you don't believe me ask any HR guy
You answer this question (from the movie Philadelphia).........when your are fighting your archrival would you send your best pilot or a rookie? We are all rookies here .for MICA selectors atleast we are.so I guess they'll select the rookies they think possess the above mentioned soft skills as they are their best bet for the future(read as placements)..
And with regard to your GMAT funda as mentioned......needless to say, not incisive at all.......when you are offering an option of applying thru GMAT then it is patently considered to be at par with CAT otherwise you are creating double standards. And GMAT having an air of affluence around it ........well even if you go thru CAT you need to be affluent to shell out 6 lacs for two years. And the poor interviewer will not have time to get into Kari's bank statement and financial status. Sorry but I still think the CAT is much tougher.they don't call it the toughest exam in the world for nuthin..I havent taken the GMAT myself or else I'd have more grounds to disagree with you but a lot of my friends have taken both and they seem to think it is much much easier. Bout the 'air of affluence' thing..a person who takes the GMAT generally applies to MBA courses abroad (read as US ) where the average course fees is $33,000 per yr. Thts about Rs.14,85,000 per yr for tuition aloneI think thts a lil bit more than wht MICA asks for.isnt it? No they do not analyse bank statements...... hence the phrase "air of affluence"..its just a notion and I am sure it is not necessarily the right one . Lastly, creativity that you talk about .... discipline.
These are the exact words of a lady who'd passed out in the 4th batch of MICA "If you think you're creativity is limited because you are an engineer then don't worry about ityour analytical and quantitative skills will be enough to sustain you in the advertising field especially if you get into Brand Management or Market Research and the likes" Get your facts and basics right. I have my facts right.what about you?
When Aleque Padamsee was asked by Shekar Suman , What do you think of Tushar Kapoor when you see him?
SmartAleque replies........Who the hell is Tushar Kapoor?
So in your case .....and so true to words ( Signature)
"No matter how you try u still find your way into the same old jam" Well, what can I say ....... And you can't speed now cos your are in a jam.
ok man have it your way...but please do explain to me how I am on wl no. 5 and you are all the way at 45.......I am not gloating here....jus giving you food for thought....apparently my recipes for thinking are rather inpalletable for you...
also...I really dont expect you to understand my signature so dont try....