MICA Gyaan, Resources and FAQs

[chuck_gopal]

Originally Posted by abhishekswamy

does MICA takes admissions thru seperate exam also...or does it accepts only CAT and GMAT score??? does it conducts it's own exam???..................................

Yes, it conducts the MICAT after shortlisting candidates on CAT basis. Details of the MICAT are on Page 1 of this thread.

Originally Posted by ankit_insane

hi chuck..fantastic work man...its ppl like you who make me love PG so much...and you gt ur rewards too i think..a date..wth lola

Well..some more queries for u here. Firstly, I love advertising, and wanna go for an MBA to be in advertising, but not the core crative advertising, more of the marketing based( and i dnt mean the money).

So I wanted to know that hw good is MICA for marketing?..and also, hw good is it if i am nt eventually looking for a job but looking to implement my marketing skills or MBA in my family business(relatively small scale).

Would you say its a better option than goin for a Family business MBA( which is oh so boring)

MICA rocks at marketing. Since it's only marketing that we do out here , it pretty well specializes at it. Communications Management, to be more precise. And you sound like exactly the type of person MICA would like and vice versa. It's again, not a 'creative' course. Family business, uhm, debatable. You usually get into client servicing, brand management and media research and buying after MICA... Depends on what your family business is

And no, this is anything BUT a general MBA

ChUcK

[priyamdass]

THANKS A LOT CHUCK....


I WAS DESPERATELY SEARCHING INFO ABT MICA....IT SEEMS I M IN D RIGHT PLACE.....

i m very interested in a career in event mgt....
so,chuck i ve some questions....hope u ll help me

1.wat r d scopes in event mgt....
2.is mica d right place to persue a career in evt mgt???
3.any other details u wanna share abt event mgt...
4. i ve heared that mica has started a new course ...Post Graduate Programme in Communications Management and Entrepreneurship (PGPCME) and is also accepting score of mat... is it true if so any info...

thank u once againnnnnnnn




MANY PEOPLE BELIEVE IN U.... MAKE SURE U R ONE OF THEM.....

[p_nandyala]

Originally Posted by chuck_gopal

Woah! Didn't notice all the queries here...!!



Yeah, we'll be waiting with open arms, mate All the very best!





Ah, fringe benefits



Please remove your email address from the forum, it's against PG rules. If you have any queries, please put them on the thread, or if you prefer, send me a private message.

To answer your two questions:
1. Only CAT. Aim for 90 percentile.
2. I should expect them to come out by September, but don't worry - the forms will be on sale into November.



1. Based on prior experience, and expectations for this year, I'd say:
Overall: 90 percentile, aim for 75 in QA and DI, and 90 in VA. Of course, these are to be very safe...

2. See, you are from an IT company - so your experience really doesn't count too much as 'relevant'... But that is not to say it is useless. I myself was a software coolie before coming to MICA. With two years, you may stand a chance for lateral placements (just may). But I'll tell you for a fact, most of the people (over 60% in our batch) of people who join MICA are freshers.
Of course, from a personal PoV, I sincerely feel that people with work ex have a great advantage in the classroom - and not just for placements..!



MICAT forms are not out yet, they will be soon. So keep your eyes and ears peeled, I'll tell you guys of the same when the ads come out.

MICA accepts CAT and GMAT (international) scores.
Deadline, like I said, is sometime in November. So chill. Study well for CAT abhi

Best of luck guys...
ChUcK

Hi chuck,

Thanks for your suggestions but i cant get you regarding the lateral placements and can i know what would be the total expenditure at MICA for the 2 years course .

And Actually i am interested in developing ad's for the companies so can i expect to go in to that kind of profession after doing MBA at MICA . coz i am confused what type of work wouid i get after doing mba from MICA.

And well how much package can i expect there.

[Kat-Kit]

Hi Chuck !

I want to work in advertising , and for that i think MICA is the best place to start as i dont have any background in this field . Am a s/w engineer .

I wanted to know what other options i have for pursuing a career in advertising ,if there are some other schools.

And also in the MICA site it is mentioned that they conduct a separate exam for people who didn't appear for CAT . So, can one register for that exam also...in case he had a bad day with CAT.

Thanks !!

[chuck_gopal]

Okay, firstly, I don't know too much about event management, but I'll still try...!

Originally Posted by priyamdass

1.wat r d scopes in event mgt....
2.is mica d right place to persue a career in evt mgt???
3.any other details u wanna share abt event mgt...

The only thing I heard about event management was that it is not a preferred option for MICAns anymore, since it doesn't pay as well.

Check out the figures here and you'll see that there are no event management recruiters at MICA. If you want to try something on your own, that's totally up to you... If you're still interested, I could try (emphasis on 'try') to get you some more info.

4. i ve heared that mica has started a new course ...Post Graduate Programme in Communications Management and Entrepreneurship (PGPCME) and is also accepting score of mat... is it true if so any info...

Yeah, the PGPCME is a new venture of MICA's... Basically a entrepreneurial course.

Pros:
1. MICA brand name
2. Cheaper than the 2 year course

Cons:
1. Not residential
2. Unsure industry reaction since this is the first batch.

For more discussions that PG had on the PGPCME, check out this link (MICA PGPCME Calls out).
This is the PGPCME's official website.

Originally Posted by p_nandyala

Hi chuck,

Thanks for your suggestions but i cant get you regarding the lateral placements and can i know what would be the total expenditure at MICA for the 2 years course .

Lateral placements at MICA are no different from any other major BSchool. Companies will come a few days before actual placements targetting people who have had work experience of 2+ years, and offer them positions that are more lucrative than the general placements. The highest salary at BSchools, including MICA, generally comes through laterals.

Last year, the difference between the lateral average salary and others was around 2 lakhs. The highest lateral was 11 lakhs, I think.

And Actually i am interested in developing ad's for the companies so can i expect to go in to that kind of profession after doing MBA at MICA . coz i am confused what type of work wouid i get after doing mba from MICA.

For the various things you can be after passing out of MICA, I'd provided a post on the first page of this thread, which should help you... http://www.pagalguy.com/forum/743727-post2.html

What you are talking about - making ads - comes under the purview of the Creative department of an advertising agency. MICA's PGPCM course (the MBA course) does not cater to that. PGPCM teaches you management in the communications sphere. However, if you're interested in the ad-making department, then you should look at MICA's other offering, the Crafting Creative Communications course, which is a six-month certificate programme.

Academic Programmes - Mudra Institute of Communications, Ahmedabad

These guys come out with some brilliant ads... I'll try to get you the link where they put up their ads so you guys can get an idea...

The cost for the PGPCM course for our batch was 8 lakhs, and for the CCC I think it was around 1.5 or 2.

And well how much package can i expect there.

The average salary this year was 7.5 lakhs. One trend we've seen is, the salaries have been moving northwards by leaps and bounds. Last year it was 6.5, before that it was 5.2 or something. So if, powers willing, you make it to MICA next year, you could be looking at an average of close to 10

Originally Posted by Kat-Kit

Hi Chuck !

I want to work in advertising , and for that i think MICA is the best place to start as i dont have any background in this field . Am a s/w engineer .

I wanted to know what other options i have for pursuing a career in advertising ,if there are some other schools.

Please refer that same post I gave in the previous answer for the details on what you can be when you pass out of MICA's PGPCM course...
Other schools... Uhm, as far as I know, there are no Advertising-oriented schools... Even MICA for that matter is NOT an advertising school...

The closest to the PGPCM I guess is the MarCom course offered at SIBM... Also check out SIMC, though I'm unsure of what they offer. NMIMS has an advertising minor, too.

And also in the MICA site it is mentioned that they conduct a separate exam for people who didn't appear for CAT . So, can one register for that exam also...in case he had a bad day with CAT.

Thanks !!

No, you got it wrong... The stages of getting through to MICA are...

1. Write CAT
2. If you're shortlisted on the basis of CAT scores, you will be giving the MICAT, GE and PI.

For details on what these are, please refer to the first page of this post...

Cheers, everyone!
ChUcK

[chuck_gopal]

The advertisements made by the CCC students are available here... Check them out, there are some real gems in there!

L.A.O.S. - Luerzer's Archive Online Services

ChUcK

[utsavmamoria]

Hi

Great to see Chuck back in action at his beloved MICA thread
I think you can start a thread for MICA batch of 08-10 aspirants ..if one does not exsist..it will be good for aspirants who have lil or no knowledge of MICA ..what say?

[chuck_gopal]

Wakey wakey

The admission announcement is officially out, guys... Check out the details here.
It's a three stage procedure this time...
1. CAT
2. MICAT
3. GE / PI

Good luck to all aspirants

If you have any queries, shoot 'em right away!

Cheers!
ChUcK

[utsavmamoria]

Admissions to Post Graduate Programme in Communications Management (PGPCM) leading to Post Graduate Diploma in Management - Communications (PGDM-C) 2008 - 2010

The above i have taken from the MICA website
AFAIK, till last year the name of the program was PGPCM
Now the change.

Could you tell me the rationale behind the change in the programme name and has the course structure/content undergone any significant change.

[chuck_gopal]

Originally Posted by utsavmamoria

Admissions to Post Graduate Programme in Communications Management (PGPCM) leading to Post Graduate Diploma in Management - Communications (PGDM-C) 2008 - 2010

The above i have taken from the MICA website
AFAIK, till last year the name of the program was PGPCM
Now the change.

Could you tell me the rationale behind the change in the programme name and has the course structure/content undergone any significant change.

Hi Utsav.. Rawking Chennai auto drivers, no?

Anyway, the AICTE has mandated that all BSchools should award only PGDMs (Post Graduate Diploma in Management). Hence, the name of the diploma has been changed to PGDM (Communications).

The course is still the same - of course, with new additions coming in to refine and better the course. There is no other 'significant' change.

But you'll notice MICA is still loyal to the PGPCM tag.... So they're calling the programme PGPCM, and the diploma a PGDM - C. Go figure

ChUcK