You have infinite such experiences and posts floating around on the PG threads related to MICA...but anyways....
I hope it helps somehow...
@ the same time...i request people not to spam in the thread because SEARCH option is already embedded in the thread tools. Kindly take the pains of using the same and check whether the question/s you are going to raise have been already answered or not.
MICAT - Analysis from CL SIS homepage
MICA Entrance Test - MICAT
1. What exactly is tested in the MICAT, the group exercise and the personal interview?
All the candidates on the shortlist are required to take the (i) MICAT, and participate in the (ii) group exercise and the (iii) personal interview. (i) The MICAT is a classroom exam of about 90 minutes’ duration, designed to test the candidate’s aptitude and orientation towards communications professions. (ii) The group exercise is given to a group of 8–10 students who will discuss and finalize their findings. It tests the clarity of the thought process, verbal presentation skills, lateral thinking and the comfort level of the candidate in a group situation. (iii) The personal interview helps to determine the suitability of the candidate for the PGPCM and the industry.
2. What preparation is required for the MICAT?
There is no special preparation required for the MICAT. We expect our prospective candidates to be well-read, innovative and intelligent with an analytical bent of mind. We also expect them to be aware of contemporary social and industry issues. General awareness towards marketing, advertising and business issues will be additional advantages.
Suggested website:
afaqs! the complete Indian advertising, media & marketing, this will build your knowledge regarding marketing and advertisement world.
The MICAT/GD/PI experiences!!
This candidate was a fresher, this is during March 2006.
"I really did not expect my MICA process to go so smoothly, and end so early. So, here I am, posting my experience, with enough time on my hand."
The MICAT is at 9.00 am for everyone, and at 10, there's a break. About half the people are asked to wait, and their sessions begin at 10.30 AM. Others are called at 2, for the next session. GE, and PI are immediately after each other, with about a 15 min. break in between.
First, the MICAT...
Divided into 3 parts, A, B, & C.
Part A is verbal. 20 questions, 10 minutes. 4 clues are given, and 4 options. The clues are one word each, and so are the options. All clues link to one option word, which is the answer. For eg.,
Clues:
cart | cider | eye | orange
Options:
round | juice | apple | orchard | fruit
The answer is apple, because 'apple cart', cider is made from apple, 'apple of one's eye' and apple & orange together are fruits.
Part B is psychometric. Choose from 1(strongly disagree) to 5(strongly agree) for 60 question statements, mostly related to teamwork & office problems. 20 minutes.
Part C is essay types. 3 questions, one page long answers. 30 mins. My questions were:
1. There's an illegal mall & a slum in your area. What should be done about them?
2. Explain the game of cricket to a woman who's never seen a single game.
3. Reservations from women in parliament & assembly. Agree or disagree. Your views.
Second, the Group Exercise.
Quite simple as such. You're given ten-eleven points, you first prioritise them, then as a group, rank the points to be done in order. No polling allowed.
We got this: The PM convenes a committee to usher India into the 21st century. The committee suggests 11 points to be prioritised.
As an individual, rank these in order, (5 min) then as a group, get a consensus on the top 3.
The points we got, in my order of preference were:
1. Education (Group rank 1)
2. Public health
3. water resources
4. power generation
5. roads & rails (Group rank 3)
6. Agriculture (Group rank 2)
7. Steel, cement & other industry
8. Mass media
9. tourism & hospitality
10. telecom & IT
11. pharma & biotech.
The GE became a fish market as everyone was trying to push in their top 3 for consensus, but wasn't ready to listen to others. Finally, it ended after about 20 mins or so. The panelist asked one of us to summarise, and then took everyone's opinion one by one.
The rankings - individual & group, have to be written on the sheet, with your name, and returned to the panel at the end.
Third, the PI.
My PI was solely based on my form. As were a couple of others.
The same panel that oversaw the GD took the PI. One industry person, one MICAn. Both quite young, in their late 20s, or early 30s.
They saw my events course details in the form, and asked, 'MICAT is an event. Tell us how it can be improved.' Bluffed something about streamlining the registration procedures. Then something expanded on that, my workex, especially since its not there on the form, what did I do after graduation, Why communication & events after IT and so on. Some questions as to why I took IT. Where did I go wrong in course selection, etc.
Then onto the part dreaded by everyone, the future plans.
As I have said earlier, was able to bluff well for my corp comm and events stuff. They then moved to corp comm, as they'd already dissected events. Again, did well here.
Then, I was asked about being an under achiever, as my achievements column was empty in the form. I said that my achievements were actually unquantifiable, so they asked for examples. Gave them the example of being able to help others out, in college. That was about it.
PIs were ending quite fast, in about 10-15 mins each. Was free by 11, and the process began at 9, with the MICAT. Was 3rd in a group of 10, that's why
Help
, the excitement could be the reason!Have you applied earlier Shiva u seem to have some interesting links for the wannabe MIcans.
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