My slot was on 9th morning, 7:30 am
Background
From Kerala
X,XII-85 (ISC)
B.tech-67%
Work-ex: 16 months as marketing mgr of a start up IT firm
GD: 12-13 ppl
Case: It was a business development case study
TCS is planning to become on the top 10 consulting companies in the world by 2012(or somethin close to tht). For that they have to achieve 60% growth rate consistently to the target period.
It has launched some programs like identifying leaders within the comp and empowering the ppl in the org. They also have a mentorship program. But the problem they have is that there is only 1 mentor for many, so its difficult.
Now TCS is also feeling the effects of the economic slowdown, there are some non-performing workers, n they dont want to fire ppl coz of the TATA image, so recruiting has also taken a hit further due to this(already bad due to slowdown)
They are also hiring fresh graduates from IIMs so that they can be a marketing driven firm.
Questions
Q1.Other than empowerment, what other strategies can TCS employ to increase its productivity?
Q2.Other than hiring IIM students, what else can be done to make it a marketing driven firm?
Analysis: It was a good GD, there were only 2 or 3 fish market situations.
We mostly discussed abt the improvement which can be done to increase productivity like increasing work hours, billability problems, and moving into other fields.
I came in 5-6 times, 2 times with new points, but sadly no one carried forward my points.
Interview: Two professors, one was Tech management prof(P1) and other a FIN professor(P2),both had loads of industry experience (told to me by seniors)
P1:Tell abt yourself in brief
A: Told my place, the schooling, my stream in coll, things which is did in coll lik organizing, aftr coll why i joined a start-up firm
P1:What is your company into
A: I told Mobile Value added services
P1:So what exactly does your comp do
told all things and products
P1:He asked me mre questions and he told me that he was trying to learn (which i thought was a good sign)
A: Told a lot of things about company (forgot 2 mention my company won the NASSCOM 'best startup award' in Dec 2008 )

P1:But isnt this what mobile service providers like Vodafone gives you
A: I told that it is, but it is our company which gives Vodafone this material
he seemed surprised by this n asked me that he jus used Vodafone as an example, all i cud say was tat vodafone was our biggest customer
P1.He askd me what my value proposition was
A: I did not understand what 'value proposition' was, so i told him, he explained a bit and i answered properly.
P1. More questions on what kind or market i target, busisness or individual
A: Explained with examples in each case
P2. What is size of company
A:Told in terms of ppl and turnover (P2 seemed really surprised at the amt (it is big 4 a startup)
P2:Why do you think there is lack of industrial grwth in Kerala
A: I told bout govt probs are the main thing and example of govt bunglin and corruption
P2:But corruption is there everywhere
A: I told every 5 yrs govts change and new govt has totally diverse views on every situation, so basically its the fault of the ppl.
P2 and P1:asking abt mre info abt NRI Keralites and their contribution and stuff
A: told
P2.Do you thnk givin land for free is justified
A: Told it is if they can develop infra and provide employment opps jus lik SEZs provide opportunities(P2 reminded me tat SEZs don get land free)
Till now everything was going fine
Now the technical
P1.What is condition for sampling
A: I told Nyquist criteria and stuff
P1. More questions abt aliaising and stuff
A: Gave ans but he did not seem convinced (i knew wat i was sayin was right, but i also knew i did not remember deep into the topic)
P1.What overlaps
A: I said frequency, then 2 seconds l8r i said its not, n said i dont knw (it was frquency) :(
P1:How do you convert time domain to freq domain
A: I was almost sure it was Fourier transform, but the apprehension abt not answering previous q properly tol me to be on the safe side n not bluff, so i said i dont knw, n he tol me it was indeed Fourier... i was really cursin myself
P1.How do u convert a signal W(s) to freq domain
A: i told the fourier transofrm equation, he did not seem convinced, n tol me "so you are aware there is some eqn"...i answered yes ( later checked and the equation i told was right)
P2. You have won first place in a national level comp, what is it
A: Told it was a national level gamin tournament(he didn’t seem too impressed)
P2> U were the coordinator of a technical state event, what is it
A: It was a technical event conducted by Computer Society of India (CSI)
No explanations were asked :(
P2.ok madhav, you may leave, but P1 interrupted..
P1.Why is it called cellullar n/w
A: tol him it was bcoz it is represented as hexagonal cells
P1. But why
A: The systems are designed to cover that cell
P1.But why cell
A: I dont know
P2. You may leave...thank you
Whew, the sad part was that i knew the technical question, but i guess lack of temperament did me in that part. If i dont make it i will really curse myself, it was not a question of i could hav done better, I Should have done better coz i knew the answers.
Anyway it was the best process i was part of, the walkie talkies were inspired

. Hats off to all seniors, they came upto ppl and gave loads on info on IITB and also bout the diff specialties and info abt operations(which is wat i want to do) Thanx to madhavi, tony, ajit, vinay, phani, pramit and last but not least srikant (he was looking really tired by the afternoon)