[ayush123]

Originally Posted by poojadatta

@study_hard
Good points... I agree with you in all of your points except one.
i.e Increases the cost of goods
My take would be as now a days all the products are first launch with ads and they know how the other product under same category are performing, so here comes competition and where there is competition everyone try to win the situation and price are bound to go down and credit goes to ads being displayed on the big scale.
Lets take example of coaching institute e.g if coaching institute X conduct one free mock test for scholarship and in same league another say Y was conducting a scholarship mock test for some minimal price after coaching X announce its free mock Y is tempted to make mock free and by this students get benefited. Similarly it apply to lot many products also.
Regarding monopoly I feel if Some A product is good and if B want to enter the market it has to be as good as A or better which in turn mean good product to consumers.

Agree with pooja on the point that advertisement does not increase the cost of goods,infact the cost of the goods decrese as a result of competition...
There are some exception like a big company who has a monopoly in the market and have control over the prices to some extent because of less competition can price the goods more than it should be,which in result can increase the cost of goods.......

Thanks

Ayush

fellow Aspirant

[rohit.r6]

Originally Posted by ayush123

Agree with pooja on the point that advertisement does not increase the cost of goods,infact the cost of the goods decrese as a result of competition...
There are some exception like a big company who has a monopoly in the market and have control over the prices to some extent because of less competition can price the goods more than it should be,which in result can increase the cost of goods.......

Thanks

Ayush

fellow Aspirant

would like to add some more points to the same
Advertising is a method of passing information to the end user.
Advertisements are of 2 types
-Direct
-Indirect

Direct advertising can range from tv ads to horadings to poster ads.
Indirect advertising would be word of mouth, etc.

Hence, advertising is a method of brand building for a company.
e.g. When going to a shop to a purchase mineral water, many of us ask for 'Bisleri'.
Thats called brand value. And such brand value can be built only with advertising a product to such an extent that there is negligiible difference between the part and the whole.

My take would be that advertisements do influence!!!
Whether it is positive or negative, lies on individual perception.


For e.g. When Bajaj came up with the Pulsar brand, its suepriority was shown by a sequence of stunts performed by riders.
During the initial days, there werent any disclaimers on these ads which termed that performing similar stunts may be risky. Many youngsters started purchasing Pulsars and performing stunts which proved fatal to some of them.
Taking note of the same, the government taking requested the company to add a disclaimer stating the risks. This disclaimer made the company realize the influence it had created on the youth and also the potential it had with such a range of bikes and we all know the result of the same.

Every choice made by us id due to some qualities in a product.
Highlighting such qualities, if present in a prooduct is the job of the seller.
Only by doing this can the company influence the consumer which not only educates him but also gives him the required knowledge to choose a product/brand.

[study_hard]

Originally Posted by poojadatta

@study_hard
Good points... I agree with you in all of your points except one.
i.e Increases the cost of goods
My take would be as now a days all the products are first launch with ads and they know how the other product under same category are performing, so here comes competition and where there is competition everyone try to win the situation and price are bound to go down and credit goes to ads being displayed on the big scale.
Lets take example of coaching institute e.g if coaching institute X conduct one free mock test for scholarship and in same league another say Y was conducting a scholarship mock test for some minimal price after coaching X announce its free mock Y is tempted to make mock free and by this students get benefited. Similarly it apply to lot many products also.
Regarding monopoly I feel if Some A product is good and if B want to enter the market it has to be as good as A or better which in turn mean good product to consumers.

Rightly said Pooja, but what you are presenting here is a comparative picture. What you said is absolutely correct but now imagine what if the coaching institutes didn't have to advertise at all? Wouldn't it have cut the overall costs of theirs leading to decrease in the fee too.

[poojadatta]

@study_hard I didn't get your point can u elaborate it. may not be able to post my point today as need to go for meeting. will check tomorrow.

[kewlankit]

Originally Posted by study_hard

Rightly said Pooja, but what you are presenting here is a comparative picture. What you said is absolutely correct but now imagine what if the coaching institutes didn't have to advertise at all? Wouldn't it have cut the overall costs of theirs leading to decrease in the fee too.

wat u sayin is in diff percpective
see widout ad u gettin 10 students
if u advertise lyk u spend 500 rs by dis u cover more people nd u add up 10 students more inc of revenue of abt 5000
so see dat sales increaes
u mus have heard on advertising of 20 rs sale grows 200rs more
if he had not advertisd
den 10 students wud have nly increasd by 2 but as he advertisd d total no. increasd see d diff
advertsmnt is used 2 increas ur sales nd ol dat
i mght have cleared ustudy_hard??
a little bit................

[ayush123]

finally the registartion and payment got closed for SCIT....
but we can still change the specilisation...
when can we expect the cut-offs to be displayed???
and seniors does it mean that we can change our specilisation even after the cut-off is displayed?????


Thanks

Regards

Ayush
fellow aspirant

[ayush123]

Hey ppl i am posting my GD/PI experince of last year..which i posted in one of the old SCIT thread..exactly on the day when GD/PI got over..chk it out

"Hey guys today had my GD/PI for System call..it was in one word i can say rocking ..lets hope dat result is also equally rocking..well we were suppose to report @8:30 A.M...first of all all ppl were seated in the lobby itself..then we were assigned batches n mine was Batch#9..in our batch there were 7 ppl (4B+3G)....
the first GD was at 10:15 A.M there were two panelist one mam n one sir...topic "GLOBLIZATION BOON OR BANE"..even b4 entering d GD we decided among ourself dat we r going to have a GD in which every one is going to support each other rather than contradicting d points..so over all first GD was Smooth..we were also provided wid one paper n pencil to jot down our thoughts b4 to start our GD..i mean u will b given sum time say 2 minutes to ponder on..but ppl just for d hek of starting don start b4 d stiplated time...bcoz tht can giv wrong impression ..as u r given few minutes to think on use it....
well GD#1 was followed immidiately by GD#2 topic was sumthing related to Marketing..was a general topic...after dat we gave a pyschometric test 20 minutes 40 questions..infact many times one question is framed again n again jsut to chk ur thought consitency..neways..after dat result was declared at 1:45 frm our batch all excpet one made to next round..then as usual there was one tech PI i was apprehensive abt it..but they asked very genric questions like abt my academic record till dat..then my area of intrest..n then question followed my intres subject dats DBMS...it was a 12-15 minutes affair...after dat our batch was last batch for HR pi....it was a tpical HR round...questions were asked like tell sumthing abt urself.n ya there was only one person taking HR interview...make sure dat u preparing well this question abt urself bcoz it will drive the interview...he also chked my G.awarness by asking me regarding Jessica Lal..n then asking my opinion tht whther convicts of Jessica Lal an matto case shld b given capital punishment or not..at last he asked dat whther u want to ask ne questions or not..i didnt asked ne questions..overall it was a cool interview....i m postive abt d result..lets c wht happens...
coming batches don worry much b urself...n stay cool...."


this is the interview experience of none other than our rahul sir..chalo unki thodi yad taza ho jayegi..

hope it helped u guys in some sense...

Thanks

Regards

AYush
fellow aspirant

[ayush123]

Copied from a thread..a post made by rahul sir

The whole process goes like this

#1-Declaration of shortlisted candidates for GD/PI,as per there applied streams.
#2-you come to Pune as per the given schedule
#3-you appear for GD#1,
#4-straight away you go for GD#2
#5-Then you will appear for a pyschometric test (dont go by the word..very basic questions just to judge your thought process so no need to panic..) in this you need to answer 45 questions in 30 minutes.
#6-After this roam here and there have lunch and blah blah...
#7-List is displayed of the candidates who are selected for PI round
#8-you go for Technical PI
#9-Then you go for HR PI
#10-Now your work is over..chill marne ka..


Thanks

Regards

Ayush

fellow aspirant

[666@666]

Puys.. I need a small info. DO we have to do anything else other than filling the form and making payments online?? I mean sending the printout of the form to SCIT office or something.. is it needed??

[study_hard]

Originally Posted by poojadatta

@study_hard I didn't get your point can u elaborate it. may not be able to post my point today as need to go for meeting. will check tomorrow.

Originally Posted by kewlankit

wat u sayin is in diff percpective
see widout ad u gettin 10 students
if u advertise lyk u spend 500 rs by dis u cover more people nd u add up 10 students more inc of revenue of abt 5000
so see dat sales increaes
u mus have heard on advertising of 20 rs sale grows 200rs more
if he had not advertisd
den 10 students wud have nly increasd by 2 but as he advertisd d total no. increasd see d diff
advertsmnt is used 2 increas ur sales nd ol dat
i mght have cleared ustudy_hard??
a little bit................

Yes I follow your point Ankit. Advertisements do have the power to influence people in large. But still I'd emphasize on the fact that the total cost of a product is the sum total of manufacturing + advertising costs. Now take for example the cola manufacturing companies. A bottle of cola just costs 4-5 Rs. to them but the retail price? It's a huge margin, where does this profit go? Certainly a big part of it goes to advertising. We all know how heftily are the brand ambassadors payed by the respective companies. I agree that refraining from advertisements would do no good to the products but don't you think that ads unnecessarily burden the pockets of we consumers?