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[2008] 1 year PGPCMX at MICA
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venkyjp venkyjp is offline
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Re: [2008] 1 year PGPCMX at MICA - 28-05-2008, 02:35 PM

Hey guys,

My name is Venky & I'm a BBA graduate from loyola college, chennai.. I've a total of 3.5 yrs of work ex and have been with JPMorgan for 2 years.. I'm currently working as a proposal writer for the Asset & Wealth Mgt. division in JPM. I'm considering making a career change into Mass comm/PR/Corp Comm/Branding & so on..

I'm currently looking out for jobs in these fields because I want to do the Post-graduate Programme Diploma in Management (Communications) in MICA next year.. I've asked around and i've got mixed opinions from people.. Would it make any sense to do the residential course for two years & then do an exec MBA from a good school in order to stregthen my chances of a good managerial position in the Comm sector? Or does the PGP program take care of that rendering a MBA unnecessary?
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Mackenna Mackenna is offline
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Re: [2008] 1 year PGPCMX at MICA - 29-05-2008, 09:34 PM

Quote:
Originally Posted by venkyjp View Post
Hey guys,

.........I'm considering making a career change into Mass comm/PR/Corp Comm/Branding & so on..

I'm currently looking out for jobs in these fields because I want to do the Post-graduate Programme Diploma in Management (Communications) in MICA next year.. I've asked around and i've got mixed opinions from people.. Would it make any sense to do the residential course for two years & then do an exec MBA from a good school in order to stregthen my chances of a good managerial position in the Comm sector? Or does the PGP program take care of that rendering a MBA unnecessary?
Hi Venky,
I am at present in MICA pursuing the PGPCMX course. So here's some first hand info:-
PGPCMX is a 15 month fully residential executive programme. The course has been tailored to provide guys with workex an education and launchpad to pursue careers in Communications driven industries.
Your ambition to get into Mass Comn/ PR /Corp Comn/ Branding et al can bbe realized via this course.
Today, with industry acceptance of executive MBAs, I don't think you need to do an MBA after an exec prograame.
Other than the fields mentioned by you, the PGPCMX programme also covers advanced courses in Media Mgmnt, Design, Events and Entertainment and Retail. And of course, MICA is the mecca for marketing and marketing communications.

Do let me know if you need any other info.


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Re: [2008] 1 year PGPCMX at MICA - 18-10-2008, 03:56 PM

Hi everyone,

I m contemplating to apply to the PGPCMX this year. Would be very glad to hear a little from anyone pursuing the same from the current batch.

Few details:
I m carrying an exp of 6 yrs...out of which 5 yrs in corporate comm
GMAT score - 660

Wish to know more abt the course, the placements, the value add, experience etc..

regards
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Mackenna Mackenna is offline
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Re: [2008] 1 year PGPCMX at MICA - 20-10-2008, 08:27 PM

Quote:
Originally Posted by varsha_bt View Post
Hi everyone,

I m contemplating to apply to the PGPCMX this year. Would be very glad to hear a little from anyone pursuing the same from the current batch.

Few details:
I m carrying an exp of 6 yrs...out of which 5 yrs in corporate comm
GMAT score - 660

Wish to know more abt the course, the placements, the value add, experience etc..

regards
Hi Varsha,
I am in MICA attending the PGPCMX course. Ours was the first batch- and it started in March this year, will be completed by Jun 2009 (15 months). The eligibility criteria for us was a CAT/ XAT/ GMAT score and 3 yrs workex. The admission procedure consisted of MICAT (written test of MICA) and GE PI. Our batch also had few seats for corporate sponsored candidates.

The second batch of PGPCMX is likely to commence by March 2009 and the authorities are planning to upgrade the workex criteria to 'minimum 7 years'.

About the course :-
1. It is akin to a fast track MBA 1 yr course. Only difference is that this course is approved by AICTE, and hence the duration is 15 months. The AICTE approcal means that the diploma awarded will be 'recognised' for academic purposes. So that's a good thing.
2. The subjects offered in the course include foundation courses like Marketing, Business Economics, Statistics, Research Methodology, Communications Theory, Semiotics, business communications, Finance, sponsorship marketingetc... We also have core courses of media like account planning, media measurement and tracking, media research.
Over all the course is designed in the 'cafetaria' approach where towards the latter part one can decide which additional specialisation subjects one wants to do.
Those who undergo the course can look forward to a career in any industry in marketing and marketing communication profiles (which is the USP of MICA) as laso target media jobs across print, electronic and new media. There is an option to specialise in Retail and Design too.

The course has a one month GLobal immersion module. We are just back from a study tour to Switzerland, Germany and UK. There is also tie up with various foreign universities to offer a course insitu for three months so that candidates can earn a 'dual degree.' For us the dual degree was optional, but from the second batch the dual degree is going to be a compulsory component. This means that the candidates of the second batch will earn the diploma from MICA, while simultaneously getting a MA or equivalent masters degree from one of the foreign universities.

The Fees for our batch was Rs 7.5 lakh, and the fees for the second batch is likely to be in the range of Rs 10 to 12 lakh(increase due to inflation + the compulsory 3 month foreign component). MICA has tie up with SBI, so loans are no problem.
So far how did we find the course.... I will say great. We are taught by some of the best names in academia and the industry, as also by visiting faculty from IIMs. The quality of the course is very good.
Regarding accomodation and khana peena.... we all have airconditioned rooms (Silver Oak Hostel), and needless to say, the khana in the MICA canteen is damn good, arguably the best across managemnt schools !
And Life at MICA....well there is no parallel in India. MICA Rocks!!

Your Corpcom background will be an advantage to you. If you have an inclination to do the course - Don't think twice about the quality. It is paisa vasool.
Regarding placements - we expect to be placed at salaries ranging upwards of Rs 10 lakhs per annum ... how much more beyond 10 lakhs will of course depend on the previous workex, and the company absorbing you.

If you want a top class post graduation, have a lot of fun doing it, and pass out with a fat pay packet...Look no further than the PGPCMX course at MICA.

And remember, MICAns are not merely any run of the mill post graduate. They are MICAns - for Life !!


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18 till I Die... !!

Last edited by Mackenna; 20-10-2008 at 08:34 PM. Reason: typo
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Re: [2008] 1 year PGPCMX at MICA - 08-06-2009, 02:03 AM

Hi Mackena,

Well tat was gr8 informative note here by you thanks.

Have a similar query heres my profile to start with
6.5 yr wipro experience in software and Telecom consultancy
BE from Mumbai univ (VJTI coll)
GMAT - 620 (planning for another one to inmprove score)

Have an inclination to work as brand manager for TVchannels /Films ....

DOes 1 yr pgx course in Mica serve the purpose...
Does it have an industry placement to suit this purpose?
(despite recession in industry too)


Pl share ur experience

many thanks
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Re: [2008] 1 year PGPCMX at MICA - 08-06-2009, 12:58 PM

Hi Coolsrini,
We have Media Management as specialization, and marketing and brand management subjects in the curriculum. That should open the doors to being a brand manager in media houses.
We do have a placement committee which looks into placements.

Regards,
Mackenna
Quote:
Originally Posted by coolsrini1981 View Post
Hi Mackena,

Well tat was gr8 informative note here by you thanks.

Have a similar query heres my profile to start with
6.5 yr wipro experience in software and Telecom consultancy
BE from Mumbai univ (VJTI coll)
GMAT - 620 (planning for another one to inmprove score)

Have an inclination to work as brand manager for TVchannels /Films ....

DOes 1 yr pgx course in Mica serve the purpose...
Does it have an industry placement to suit this purpose?
(despite recession in industry too)


Pl share ur experience

many thanks


MICAn for Life,
18 till I Die... !!
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coolsrini1981 coolsrini1981 is offline
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Re: [2008] 1 year PGPCMX at MICA - 09-06-2009, 01:39 AM

Thanks Mackena for ur quick response
However having known abt course curriculum and placement assisitance provided by every Gud MBA college ....My query was
1. whether such a profile trnsform successfuly into a totally diffeent stream like Brand manager?
2. Does MICA have companies taking gud number of students with such a profile into a stream like Media and Brand manager?

Pls guide

Many Thanks again
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Re: [2008] 1 year PGPCMX at MICA - 28-06-2009, 08:45 PM

Hi,
I am a working professional with 5 years experience in IT. I would like to know more about the CCC course in MICA. Is it recognized as a standard post graduate course like other PGDs or it is more of a vocational course?

I mean, i am looking forward to shift my career into creative arts, since i am also a qualified professional classical dancer. So, will this course open up new venues for changing my career from IT to Creative arts. Or , it is more like an ADD-ON course. Please advise.

Would really appreciate if anyone could give me the alumni , placement details of this course. Thanks in advance.
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Re: [2008] 1 year PGPCMX at MICA - 24-09-2009, 07:34 AM

Hi,

Any updates about how the placements went this year ?? and what has the class strength been in the first batch ??

seems its time to bring this thread back to life...


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Last edited by Recondite C-09; 24-09-2009 at 07:45 AM.
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