Quote:
Originally Posted by devangbparikh
hi vits,
insofar were ne candidates asked on the essay? if yes wht?
also, i m interested in brand mgmt...hve a brief idea of tht
i know u feel its safe nt to mention bout specialisation
bt i ll hve to mention it to link to my career goals...
cud u enlighten me as to wht kind of info shud i be having to justify my interest? frm an interview perspective?
P.S. i ve read "brand positioning" by mr. sengupta...will tht help?
regards,
devang
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nopes, as of now i haven't heard anyone being questioned on the essay...
regarding brand management, i don't think you wud need any theoritical understanding of the subject...all that you need to say and justify is that you have a passion for brand management because of whatever reason you actually have...trust me, i can never say why you have a passion for brand management, so you'll only have to tell why are you keen for brand management...
anyway, even if you would really like to get into brand management, then too its too early to decide coz after you get into any marketing job, it would take you atleast 3-4 years to get into brand management! so, this means around 6 years to go now...and putting it in management jargons, this period is quite a long planning horizon and would entail a detailed strategic planning!