Quote:
|
Originally Posted by aashishchaudhary659
hey nice to c such enthusiasm from someone who is not even directly related to rural field but tell me something of the global companies how many are directly related to the rural sector or have their markets based in the rural areas or should i say the countryside for the MNCs  |
Well Ash,
I can give you a fair picture of how one can analyze the kind of companies that would be interested in our hinterlands.
Lets have a common understanding first of
1) Who the rural customer is?---> Try defining the SEC, this will help in better segmentation and hence help u decide on what does the rural customer consume (directly + indirectly), what is her purchasing power etc ..
2) What kind of products sell in the rural market?
Try analyzing the top sellers at Rural buying outlets (Haats, Melas, the kiranas etc). An 80:20 analysis will help you in recognizing the 20% products that are giving you 80% sales figures in these markets. This gives you a starting point
Now u have the inputs that are required-
1) The kind of products in demand
2) The kind of customer differentiation that exists from the urban markets, the tastes, the product preferences (style, color, size, price points etc) and many more
3) The level of technological difference/ offering sophistication variance from that already in supply to the urban markets.
4) What is in this market for me? (economical size, distribution issues, company growth objectives etc)
Typically this is what drives the intentions of a company before plunging into rural markets.
If we study our Rural markets we observe
1) Education levels are low
2) Infrastructure (transportation systems) suffer big time
3)
Consumption potential is huge (considering 65%+ population still resides in rural India
Global companies who come to seek newer markets with their existing products (Remember Ansoff's matrix), would typically look at whether-
1) Is there potential for our products in these markets?
2) Is there a FIT in the demand that exists in these markets and our Offerings...if Not can we match it with variations?
This will help you in recognizing the companies which would ideally feel that they have a scope in our huge rural markets.
Now start looking at secondary data sources like B Magazines, ET, Biz Std etc and keep an eye on the names that feature in Rural markets.....u will slowly start determining as to how the motives of an organization push it to start rural operations.
PUMBA..India's finest Autonomous University B-School
Help
thus a lot of scope for all u budding rural managers to be a part of this new era of rural transformation
Linear Mode
