rural managers 2 b pour ur views

[aashishchaudhary659]

hey nice to c such enthusiasm from someone who is not even directly related to rural field but tell me something of the global companies how many are directly related to the rural sector or have their markets based in the rural areas or should i say the countryside for the MNCs

[acadfunda]

Originally Posted by aashishchaudhary659

hey nice to c such enthusiasm from someone who is not even directly related to rural field but tell me something of the global companies how many are directly related to the rural sector or have their markets based in the rural areas or should i say the countryside for the MNCs

Well Ash,


I can give you a fair picture of how one can analyze the kind of companies that would be interested in our hinterlands.
Lets have a common understanding first of

1) Who the rural customer is?---> Try defining the SEC, this will help in better segmentation and hence help u decide on what does the rural customer consume (directly + indirectly), what is her purchasing power etc ..

2) What kind of products sell in the rural market?

Try analyzing the top sellers at Rural buying outlets (Haats, Melas, the kiranas etc). An 80:20 analysis will help you in recognizing the 20% products that are giving you 80% sales figures in these markets. This gives you a starting point

Now u have the inputs that are required-
1) The kind of products in demand
2) The kind of customer differentiation that exists from the urban markets, the tastes, the product preferences (style, color, size, price points etc) and many more
3) The level of technological difference/ offering sophistication variance from that already in supply to the urban markets.
4) What is in this market for me? (economical size, distribution issues, company growth objectives etc)
Typically this is what drives the intentions of a company before plunging into rural markets.


If we study our Rural markets we observe
1) Education levels are low
2) Infrastructure (transportation systems) suffer big time
3) Consumption potential is huge (considering 65%+ population still resides in rural India


Global companies who come to seek newer markets with their existing products (Remember Ansoff's matrix), would typically look at whether-

1) Is there potential for our products in these markets?
2) Is there a FIT in the demand that exists in these markets and our Offerings...if Not can we match it with variations?

This will help you in recognizing the companies which would ideally feel that they have a scope in our huge rural markets.
Now start looking at secondary data sources like B Magazines, ET, Biz Std etc and keep an eye on the names that feature in Rural markets.....u will slowly start determining as to how the motives of an organization push it to start rural operations.

PUMBA..India's finest Autonomous University B-School

[aashishchaudhary659]

wow u really took ur managenmt lessons well man neways jokes apart that is really a sound advice but wat i can say is that the market is not as rural as it is often thought to be infact when i went on the field in gujarat i found that they want eveything that a person in town wants from electronic gadgetry to food items so i guess there is also a change in the mindset of the rural customers but yes by applying the 80:20 rule it is possible to test the reral consumer

[aashishchaudhary659]

hi all puys sorry for a long hiatus from this thread which was mainly due to the field work segment which kept us IRMANs out of the campus so now IRMA test is over and the enthu is remarkable just one thing though that IRMA aspirants thread is for entertaining the queries related to the admission procedure but for placement and policy related discussion all of u can access this thread and u will get all ur queries answered

AASHISH CHAUDHARY
PRM 27
IRMA

[bapu28]

hi aashish,may i know the placement scenario in IRMA.
What could be the future course of placements?what r chances of working with undp and all international organisations?plz naswer my queries.....
Thanks

[aashishchaudhary659]

hi dude regarding ur query on future placements i can assure u just 2 scenarios:

1. ther is a major thrust by the gocernment to promote rural areas to cater to the needs many pvt and NG orgs r working in the area.

2. the major thrust can b seen in d retail n commodities sector thus opening a huge scope for professionals who can provide the forwd n backwd links in these chains

3. many of the NGO's n co-operatives the main recruiters at IRMA r shruggin off their socialist attitude and gearing up 4 grabbin a pie in the new liberated economy. the case in ex is the proposed move by AMUL to turn in into AMUL ltd. with a dedicated export oriented unit.

all these changes point toi jus 1 thing that being the crucial importance of rural markets in the coming decade

[JAYAKRISHNAN.S]

Guys, You know that Grameen Bank has provided a big solution for poor so that they can also get acess to credit for Income generating activities. So Micro Finance, Management of Micro finance institutions etc is an important area in Rural management. Next is the buzz word Retailing . With the emergence of Reliance retail,Bharati, Competent professionals are required to procure Agricommodities and manage the supply chain from Rural to Urban. Corporate Social responsibility is also emerging field of study because the heavy industries like Steel, Alumina are established in outskirts of urban area. So impact assessment of this ventures, displacement of people, Environmental impact are interest areas of Ruralmgmt. So we can conclude that Horizons of rural management are expanding with focus on total Social-Economic development . JKS-XIMB PGPRM-2005-07

[pratheep04]

Hello PPL

I m attaching a article from Todays ET.

PM emphasised the ned for RURAL specific MBA while addressing a logistics Summit at ISB.This shows that Rural Managers will be in demand in the coming days
Rural MBA.doc

[aashishchaudhary659]

the focus clearly semms to b shifting towards the rural sector both from the govt. n pvt. players and since the urban markets r getting saturated in their demands the companies r left with no option but to look towards the rural areas foe their market expansion. thus a lot of scope for all u budding rural managers to be a part of this new era of rural transformation

[chetan negi]

hey can anyone tell me what are the expected cut-offs for IRMA and XIMB
this time