[harshad_kathale]

hi guys,
wish u all happiness in ur b-school life..............well MY QUERIES TO ALL B-SCHOOL STUDENTS IS THAT CAN U PLZ SUGGEST ANY GOOD BOOKS RELATED 2 MBA APART FRM THE BOOKS SUGGESTED IN THE COLLEGES..........MY FIELD OF LIKING IS MARKETING(MMM).SO PLZ HELP ME OUT AS MY COLLEGE IS STARTING SHORTLY........

[nihit]

For Marketing Best book is by Philip Kotler.







Regrads
Nihit.

[Hi-tech]

There are two books by Philip Kotler:

1. Principles of Marketing
2. Marketing Management

In my opinion the second one is better

[Bryan Adams]

hey buddy

if u really wanna study mkting for the future do read some good mkting mags like "Pitch" or "4p's" along with Philip Kotler

and for the for praticle learning of the mkting also read Al Ries and Jack Trout

they are also very good authors of alot of good books like

focus, mkting warfare, positioning


all the best

[ramdeo_baba]

start from the basic

read Jack Trout's
"A genie's wisdom"
written in a way so that even a person who has never heard of words like Branding,positioning,mrkt,pricing can clearly understand it
moreover it is not at all bulky

[sujeetjoshi]

there is also a very good book on marketing by Stanton...has wonderful real life examples