[G O V A R]

All PGites from Indore and neighboring areas are invited! Utsaha is an open for all marketing fair. Details below.

Would love to meet PGites (particularly regulars from these areas) over there.


http://www.iimi-utsaha.com

Venue:

Bal Vinay Mandir School
Park road (Opp. to GSITS)
Indore

On January 15th and 16th 2005.


What is UtsAha?


UtsAha! is an innovative concept - a marketing fair that aims to bridge the gap between a marketer's plans and consumer's mind to provide solutions to marketers across different industries.

UtsAha! goes beyond the monotony of conventional market research. It uses a carnival milieu to conduct consumer market research. The underlying concept involves designing games and events that surrogate actual research questions. This elicits unbiased and accurate responses from the customers regarding their preferences & perceptions.

The consumer is attracted by the novelty, and takes part in series of carefully designed interactive games. Consumers' responses and actions are tracked and valuable consumer behavior data thus collected is used for subsequent analysis.

Over the years , authorities in Marketing & Strategy , the likes of Philip Kotler of the Kellogg School of Management, Dr. Philip Adler of the DuPree College of Management and Theodore Levitt of the Harvard Business school, have lauded this Market Research technique.

This concept has not just appealed to the academia, but has its fair share of supporters and followers in the corporate world too. The corporates exploit the potential of UtsAha! through research projects, promotional campaigns, product launches, and to get valuable feedback from the consumers.

“All work and no play make Jack a dull boy”- UtsAha also has all the quintessential elements of a marketing fair - Stage Shows, Shopping Stalls, Food Court, and Interactive Games. These attract people from all walks of life including families, young professionals and students.