[Ashley Mathew]

Another excellent example of Social Entrepreneurship is AMUL. Created as a government initiative and nurtured by great men like Dr. Kurien it is currently benefitting 23.60 lakh primary milk producers; 35,000 rural workmen in more than 11,400 village societies; 12,000 workers in 15 dairy plants; 750 marketing professionals; 10,500 salesmen in distribution network and 600,000 sal-esmen in retail network. AMUL has gone beyond being just a social cause and is today one of the most successful and profit making organisations in the country. Amul's sale figures have jumped from 1000 tonnes a year in 1966 to over 25,000 tonnes a year in 1997. No other brand comes even close to it !!

[Ashley Mathew]

AMUL is run as a three tier co-operative organisation. Below will give you a basic idea of how it is structured.

“The first tier is the co-operative society at the village,of which; milk producers are voluntary members, managing the co-operative through a democratically elected 9-member managing committee, and doing business by purchasing milk from members and selling it to the district level co-operative. There are more than 11,000 co-operatives in villages of Gujarat.

The second tier is the district co-operative that processes milk into milk products, markets locally and sells surplus to the state co-operative for national and international marketing. There are 12 district co-operatives each being managed by a 15-member board elected by the college comprising the nominated representatives or chairmen of the village co-operatives.

Third tier is the state level co-operative - the Gujarat Co-operative Milk Marketing Federation (GCMMF) responsible for national and international marketing of milk and milk products produced and sold to it. The GCMMF is managed by the board democratically elected by and from amongst the chairmen of the district co-operatives.”

[Sarvesh.Samant]

Hello People...

Samriddhi '09 s official website has been launched...
Samriddhi 09 - Goa Institute Of Management

[kkann]

Samriddhi 2009 oncluded today, and wat a wonderful experience it has been.... The last two days have been tiring, taking out every bit of energy left in the body, but the spirit it left, will take years to fade away... Social Enterpreneurship, a topic i had never thought of before, and the last two days have instiled a belief in me that even anyone can return to the society, if he has an idea. We face troubles, hurdles, challenges when we try something new, but those who stay focussed, succeed, while others simply whither away...

I congratulate the entire Samriddhi team for getting the act together and bringing some of the best thinking minds of the country on a single platform.

The world is waiting for more ideas like Ashoka, DesiCrew, Vatsalya, etc and im sure, that Samriddhi must have instilled the confidence of some minds to be that change...

Best regards,
kKaNn...(Samriddhi IT Team)