International Conference on Technology and innovation in Marketing @IMT Ghaziabad

[sahil_gates]

Call for Papers (ICTIM-200
International Conference on
Technology and Innovation in Marketing www.imt.edu/ictim2008

Institute of Management Technology, Ghaziabad, India
April 18 and 19, 2008
Last date for Abstract Submission: November 30, 2007
* (Papers for presentation in absentia will be considered)
All accepted full Papers, will be published as a book by a reputed publisher.
CALL FOR PAPERS
International Conference on Technology and Innovation in Marketing invites conceptual and empirical papers, case studies and conference papers from academicians, practitioners, scholars and students related to the conference theme. Competitive and working papers, research articles and case studies on marketing and management topics broadly and conceptually related to the conference theme are invited. A few suggested topics and sub topics are listed below . Conference submissions are invited on the following sub themes and Tracks:

TECHNOLOGY IN MARKETING
E-marketing
-Digital marketing
-Convergence marketing
-Digital branding
-E tailing
-E-service management
-Advertising on the net
-Digital media
-E-Pricing
Leveraging Technology for Customer Profitability
-Retention marketing
-Customer relationship management
-Customer Analytics
-Customer management strategies
-Marketing ROI
-Measuring marketing productivity
-Customer Information systems

Technology enabled marketing
-Database Marketing
-One to One Marketing
-Dialogue Marketing
-Permission Marketing
-Experiential Marketing
-Interactive Marketing
-Mass Customization
-Buzz marketing
-Mobile marketing
-Customers as co producers

Marketing Technologies
-Self Service Technologies for service delivery
-Point of Sale Technologies
-Interactive Marketing technologies
-Service Interface Technologies
-Sales Force Automation


INNOVATION IN MARKETING
Innovation diffusion and adoption
-New product adoption models
-Innovation adoption in Networked markets
-Technology adoption life cycle

Bringing Innovations to market
-Innovation eco systems
-Innovation value Chain
-Marketing of Discontinuous innovation
-Marketing of High Technology Products
-Commercialization of innovations

New Product Development and Management
-Market research for new products
-New Idea generation
-New product development
-Product Innovation process
-Process Innovation
-Service Innovation
-Platform Innovation
-Innovation sourcing
-Organizing for Innovation
-Managing risk in new product development
-New Product Development strategies
-Value innovation
-Incremental Innovation
-Disruptive Innovation
-Open Innovation
-Radical/Discontinuous Innovations

For any further clarification please feel free to contact us.

Abhinandan Jain-09871994416
Saurabh Agrawal-09990638343

IMT Ghaziabad

[harsh agrawal]

hey Nandu!
why dont u provide people with the name who are visiting our campus frm international circuits.
I m sure like all other events at IMT this will be huge success as well.