Synapse 2006 -The annual marketing conference @ IIM Kozhikode

[This_is_neo]

Hi PGites,
MPower, The Marketing Interest Group at IIM Kozhikode is pleased to announce that ITC - Synapse 2006, The annual marketing conference will be held on the 19th and 20th of August 2006.

The theme for this year is "Marketing Revelations : Through the Seer Stone".

Synapse 2006 will host speakers from diverse fields such as FMCG, IT, Innovation Consulting, Retail, Media and Movies.

The speakers at Synapse 2006 are:
- Keynote speaker : Mr. Syed Ahmad, ED - Marketing, ITC Ltd
.- Mr. Anupam Dutta, Head of Dairy Business, Britannia Industries Ltd.
- Mr. Sudhakar Mallya - Director, Reach Technologies
- Mr. Jayant Pendarkar, VP, Head – Global Marketing, TCS Ltd
- Mr. R. Subramanian, Director, Subhiksha Retail
- Mr. Sujit Samitran, Erehwon Innovation Consulting Pvt. Ltd.
- Mr. Amit Garg, AVP-Marketing, Hindustan Times Media Ltd.

An additional attraction at this year's event will be a workshop on the intricacies of Marketing in movies to be conducted by Mr. Tarun Tripathi, Head of Marketing, Yash Raj Films.

More information on Synapse 2006, speakers and the paper writing competition is available on our website: http://www.iimk-mpower.info
Cheers,
Rajesh
MPower,
The Marketing Interest Group at IIM Kozhikode.

[This_is_neo]

MPower, the marketing Interest Group at IIM Kozhikode is pleased to launch the Paper Writing contest of ITC - Synapse 2006, the annual marketing seminar to be held on 19-20 Aug, 2006. The topic for the competition is:

“Grocery Retailing : Facing the 'Kirana' Challenge”

For an average consumer, not only do Kirana shops offer spatial convenience, they also sell goods on credit and offer home delivery service. The management of kiranas involves minimal labour costs since the entire family works there. The focus is on creating and retaining clients, since it is the only source of livelihood for them. The business passes down through generations. As a result, shopping at a kirana, where the owner knows one's shopping habits personally, has been ingrained in the psyche of the Indian consumer.

In light of the above facts, what should the entry strategy for the large retailing chains planning to enter Indian markets be? We expect your entries to be based upon scenario analysis*. Please take into account the possible options with the retailing majors e.g. franchisee/subsidiary/JV, format, focus on tier-1/2 cities, assortment, learning from existing players etc.

Rules & Regulations

1. This contest is open to all B-School students. Team Size can be a maximum of two.
2. The length of the paper should not exceed 2500 words. The submissions should be in .pdf/.doc format with font size 12 and one and a half line spacing.
3. Timeline:
Last Date of Submission: Friday, 18th August, 2006
Results: Sunday, 20th Aug, 2006.
4. Any number of teams can participate from an institute.
5. The papers submitted should be original and not published elsewhere earlier. mPower reserves the right to use/publish the submitted papers.
6. Please refrain from plagiarism, IIMK employs software to check plagiarism from WWW sources.
7. Please quote references suitably, for WWW references, kindly also specify the date on which the page was accessed.
8. There is no final presentation round. Winners will be decided solely on the quality of the submission. Senior faculty members of IIMK and industry experts will judge the entries.
9. Prize Money:
First Prize : Rs.15,000
Second Prize : Rs.7,500
10. For more information, email ankurp09@iimk.ac.in

*http://en.wikipedia.org/wiki/Scenario_analysis

[sshanker]

Hurry and post in entries to the Paper writing competition by 18th of August 2006.

For detailed information about the paper, download the document from

http://www.iimk-mpower.info

[sshanker]

Anupam Dutta is heading Britannia New Zealand Foods Pvt. Ltd. (a joint venture between Britannia Industries Ltd and Fonterra) since December 2004.


Anupam joined Cadbury India in 1991 as a management trainee and then spent 10 years in various positions in sales & marketing. During this tenure, he was sent to Stamford, USA for an Accelerated Development Programme for a year. He was the Regional Manager – West, when he left Cadbury in 2001.


Anupam then joined UDV India Ltd (subsidiary of Diageo, plc.) as General Manager & Head of Marketing and successfully rose to the position of Marketing Director. In 2004 he joined CavinKare Pvt Ltd (personal care products) as Vice President – Marketing.


Anupam holds a Post Graduate Diploma in Management from the Indian Institute of Management, Calcutta, India.

[sshanker]

Worked with KPMG, Trikaya Grey Advertising, Mauritius, guest lecturer at various premier MBA schools, including, IIM Lucknow, MICA, ISB, NMIMA, Wigan & Leigh, Jai Hind

Filmography:


·Fanaa - SimulCast
·Salaam Namaste – Radio Mirchi, KBC2
·Bunty Aur Babli – MTV Bakra, NDTV tie-in
·My Brother… Nikhil – Champion’s Campaign
·Veer-Zaara – “Yash Raj TV”
·Dhoom – Tata Young, ESPN- Star Sports
·Hum Tum – Comic Strips, Jassi, MTV, Radio Mirchi
·Saathiya – “Bru” Just go with your Saathiya
. Mujhse Dosti Karoge – Kwality Walls MDK Friendship Day Carnival

[sshanker]

Jayant Pendharkar has been involved in the IT industry for over 35 years, being currently responsible for Global Marketing in TCS.

He began his career as Development Officer at SICOM. He joined TCS in 1971 as Assistant Systems Analyst, continuing with the organisation until 1979. During that period, he rose to the position of Associate Consultant.

In TCS, He was involved in developing IT applications for the banking sector. His responsibilities also included marketing and marketing support for Burroughs hardware. When Tata-Burroughs Ltd (the joint-venture company presently known worldwide as Tata Infotech Ltd.) was formed, he provided support in setting up the company.

He subsequently moved to Systems & Software, a Bombay-based software consulting and services company, as its promoter, where he remained until 1988.

Having established himself in a marketing and promotion career, Mr Pendharkar moved to New Jersey in the US to promote United Software Services, an IT solution provider and business partner for IBM in mid-range computers. Here, he marketed turnkey projects on IBM platforms for distribution, warehousing and logistics applications.

Jayant holds a Bachelor’s degree in Metallurgy from IIT-Bombay and an MBA from IIM-Ahmedabad.

[sshanker]

Erehwon is an 18 year old Innovation consulting firm that specializes in quantum innovation. Erehwon’s unique approach to Innovation is recognized by companies across the world.

Companies like Wipro, Bharti in India and Nokia, Novartis in Europe and Kanbay in the US acknowledge Erehwon‘s pioneering model on quantum innovation and have engaged them in their search for business breakthroughs.

Erehwon also is a key driver in an effort to spread innovation and build innovative leadership across the country, through the ‘Innovation for India - Marico Foundation’.

Soon, the leading business schools in India will introduce the Erehwon’s course for Innovation as an effort to build new gen leaders.

Erehwon is currently based in Bangalore and Singapore with a plan to open operations in the US and Europe by the end of the year

Some of their key clients are: Bharti, Wipro, Marico, Kanbay, Unilever, UB Spirits, and APC amongst many others

[sshanker]

Sujit joined Erehwon in 2005. He is an energetic and motivational speaker who reduces difficult concepts to understandable business and life applications. He speaks from the heart with enthusiasm, passion and genuine warmth that helps him relate to his audiences on a personal level. Audiences find the Sumitran experience enriching with fascinating examples. And all this is laced with humour, humility and entertainment. Anyone at any level in any discipline will find his vibrant talks inspiring and valuable.

He was earlier a Trainer with Dale Carnegie Training where he facilitated programs for diverse organizations like Alfa Laval India, Blowplast Ergonomics, Dow Corning India, eFunds India, HPCL, Mahindra & Mahindra, Oracle India, Philips India, Reliance Industries, Sandvik Asia, Standard Chartered Bank, UTi Worldwide, Wartsila India and Wipro BPO.

Prior to this, he was Vice President (Sales & Marketing) at Zenith Computers Ltd. He began his 23-year sales career with Xerox and he has earned his spurs in a variety of management environments, from factory floors to management committees.

Accomplishments
·Set up an IT product and services start up in 1987 and subsequently transformed it to a networking solution provider across India.
·Provided sales direction for an extremely profitable, high end leather garment operation targeted at the European market in 1995.
·Led the commercial roll-out of India’s largest smart card based loyalty program and grew it 10 fold in 2001.
·Consistently triggers shifts in participants during one-on-one sessions that enable and accelerate their personal growth.

Clients currently working with:
Sujit works with a spectrum of clients across industries like Bharti Tele-Ventures, ITC Ltd., Mahindra Farm Equipments, Oracle India and Tube Investments – to name a few!

Few memorable client testimonials:
·Sujit is one of the best orators that I have come across who can put forward his point very effectively. He has the capacity to tune in to the needs of each & every participant & motivate them with his inspirational talks. – Prashant Salgaonkar (Dow Corning)
·Sujit's enthusiasm & ability to connect with the audience is amazing. His style of training is relaxed, friendly yet knocks the nail right on the head . Training is not a job for him...it is a passion!! - Shahid Nizami (Oracle India)
·Sujit is a person with clarity of thought and communication at world class level. He makes the training program very simple in the same way Sachin Tendulkar makes batting simple and easy. – David Raju (Tube Investments)

. A magnificent facilitator! His ability to captivate and keep the
audience enthralled for two full days is just amazing! I am
particularly impressed at the manner in which he consistently
maintains his high energy levels through out the session, from
beginning to end, to drive home the point. At the end of his
session, participants invariably learn to better create and
innovate and channelize their ideas into successful business
solutions" – Sailaja Dhulipala (Mahindra Farm Equipment)

[AwEsOmE ShWeTa]

Originally Posted by sshanker

Worked with KPMG, Trikaya Grey Advertising, Mauritius, guest lecturer at various premier MBA schools, including, IIM Lucknow, MICA, ISB, NMIMA, Wigan & Leigh, Jai Hind

Filmography:


·Fanaa - SimulCast
·Salaam Namaste – Radio Mirchi, KBC2
·Bunty Aur Babli – MTV Bakra, NDTV tie-in
·My Brother… Nikhil – Champion’s Campaign
·Veer-Zaara – “Yash Raj TV”
·Dhoom – Tata Young, ESPN- Star Sports
·Hum Tum – Comic Strips, Jassi, MTV, Radio Mirchi
·Saathiya – “Bru” Just go with your Saathiya
. Mujhse Dosti Karoge – Kwality Walls MDK Friendship Day Carnival

This is going to be the most interesting part of Synapse. A workshop on movie making by none other than the Marketing Director of YashRaj Films!

Eagerly looking forward to it

[Jaggernaut]

mPower, the Marketing Interest Group at the Indian Institute of Management, Kozhikode is pleased to announce 'ITC-Synapse 2006'. The annual marketing seminar will be held this year on the 19th and 20th of August, 2006.

The theme for this year's seminar is 'Marketing Revelations: Through the Seer Stone'. ITC Ltd is the Platinum sponsor for the event.

Synapse 2006 aspires to be a platform for eminent industry leaders to engage in a stimulating discussion about the future of marketing, as they see it from their diverse perspectives. Speakers at Synapse 2006 include distinguished personalities from a wide variety of industries, ranging from FMCG to IT. Mr Syed Ahmed, ED-Marketing, ITC Ltd and Mr Jayant Pendharkar, VP, Head - Global Marketing, TCS Ltd, amongst others, will attempt to unravel the future of marketing from their very own perspectives.

Even as attempts are made to unravel the direction marketing is likely to take in the near future, Synapse 2006 intends to explore the relatively unexplored subject of 'Marketing in Movies'. This will take place through a workshop conducted by the pioneers of marketing in Bollywood – Yash Raj Films, and will be conducted by Mr Tarun Tripathi, Head of Marketing, Yash Raj Films. The workshop will touch upon the aspects that have put some of the biggest hits in recent times on Yashraj Films' impressive roster.

Synapse-2006 will also feature a Paper Writing Contest. The topic is "Grocery Retailing - Facing the 'kirana' challenge". The retail sector opening up to Foreign Direct Investment is no more a question of 'if', but rather 'when'. As multinational retail giants steady their sights on one of the fastest growing consumer markets in the world, they are faced with challenges they will have to counter as they enter a market that revels in its diversity. With their typical characteristics and efficient use of resources, as well as personalized services, 'kirana' shops pose the biggest challenge yet for retail chains waiting to make their big-ticked debuts in the country. The Paper Writing Contest is sure to unearth practical and creative solutions to the challenge.

Big cash prizes are waiting to be won, even as the clock ticks away. The last date for entries is 18th Aug, 2006, and the results will be announced on 20th Aug, 2006. Rules and regulations, and registration details are available at http://www.iimk-mpower.info.

ITC-Synapse 2006 promises to be bigger and better than ever before. Don't lose out!!