Marketing vs. Advertising: What's the Difference?

[ketanm]

You will often find that many people confuse marketing with advertising or vice versa. While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth.

Let's start off by reviewing the formal definitions of each and then I'll go into the explanation of how marketing and advertising differ from one another:

Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.

Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.

After reading both of the definitions it is easy to understand how the difference can be confusing to the point that people think of them as one-in-the same, so lets break it down a bit.

Advertising is a single component of the marketing process. It's the part that involves getting the word out concerning your business, product, or the services you are offering. It involves the process of developing strategies such as ad placement, frequency, etc. Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet. Advertising is the largest expense of most marketing plans, with public relations following in a close second and market research not falling far behind.

The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. Advertising only equals one piece of the pie in the strategy. All of these elements must not only work independently but they also must work together towards the bigger goal. Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. Think of marketing as everything that an organization does to facilitate an exchange between company and consumer.

[Courtsey : this page]

[sid_sid4]

hey ketan,
good work...guess that wud have solved all the queeries if they wud have been there initially..marketing a pie and advertising just a part of it along with other things....well said

cheers
kapil

[netravathi.b]

hey ketanm,

thanks buddy...that was a nice work.keep it up.

[appy]

take any damn marketing book or best........take phillip kotler considered the gospel of marketing(altho that itself has been debatable) n read........n analyse ......then brood......then say "eureka"..........n u hav got the answer to it!

do u need a thread for this?!!!
mods?! am i wrong?
on the other hand(considering the big picture!)..........we can go ahead n discuss about marketing in detail n the role of advertising so on n so forth.........well i guess it wud be more crap!.......
i think a better discussion wud be:
wat is the diff btwn advertising and promotions?!!
any gyaan?

[srinivasans1305]

in simple words,

marketing deals with the 4 Ps product, price, place, and promotion. a mktg manager plays around with these 4 Ps to sell his product.

advertising is a part of the 4th P of marketing i.e. promotion, which also includes PR, sales promo, etc.

hope now u can comprehend
adios...
srinivas

[Sanchayan]

Originally Posted by appy

take any damn marketing book or best........take phillip kotler considered the gospel of marketing(altho that itself has been debatable) n read........n analyse ......then brood......then say "eureka"..........n u hav got the answer to it!

do u need a thread for this?!!!
mods?! am i wrong?
on the other hand(considering the big picture!)..........we can go ahead n discuss about marketing in detail n the role of advertising so on n so forth.........well i guess it wud be more crap!.......
i think a better discussion wud be:
wat is the diff btwn advertising and promotions?!!
any gyaan?

Appy Bhai/Behenji,

Not everybody is as knowledgeable as you are!
Ordinary mortals like me are finding this thread helpful,----- Thankkyou!

Sanchayan.

[sandeep_kamani]

Aah...an Old thread. But quite useful for Illiterates like me.
I wonder what make people discontinue posting on this thread.

I guess atleast we can have good articles about Marketing here.
Can anyone also tell me some eminent personalities in the field of Marketing.
In anticipation.
Sandeep.

[chuck_gopal]

Our old MICA thread was a haven of discussions on this matter... too lazy to find the link, but it goes "Communications Management... MICA 2006, Anyone??" on the "other exams" forum...

ChUcK

[vishwashah]

Originally Posted by ketanm

You will often find that many people confuse marketing with advertising or vice versa. While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth.

Let's start off by reviewing the formal definitions of each and then I'll go into the explanation of how marketing and advertising differ from one another:

Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.

Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.

After reading both of the definitions it is easy to understand how the difference can be confusing to the point that people think of them as one-in-the same, so lets break it down a bit.

Advertising is a single component of the marketing process. It's the part that involves getting the word out concerning your business, product, or the services you are offering. It involves the process of developing strategies such as ad placement, frequency, etc. Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet. Advertising is the largest expense of most marketing plans, with public relations following in a close second and market research not falling far behind.

The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. Advertising only equals one piece of the pie in the strategy. All of these elements must not only work independently but they also must work together towards the bigger goal. Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. Think of marketing as everything that an organization does to facilitate an exchange between company and consumer.

[Courtsey : this page]

Thanx it was really gr8 to know abt it
Myself an IT engg
Can anybody tell me about a gud "Advertising" institute in India which focuses on
the creative side of Advertising

[chuck_gopal]

Originally Posted by vishwashah

Thanx it was really gr8 to know abt it
Myself an IT engg
Can anybody tell me about a gud "Advertising" institute in India which focuses on
the creative side of Advertising

Well, MICA itself has a creative course. Check out the details on the MICA website : www.mica-india.net

ChUCK