[Admissions@MICA]

Originally Posted by aabhascorpion

Hi Deval Ma'm

Thanks a ton for solving our queries related to MICA:happy:.Ive jus passed out of college and a cat08 aspirant who insanely wants to get into MICA as communication is my forte and MICA provides the best course in Communication.However i wanted to know if Mica has some other eligibilty criterian apart from cat scores and if cat is the only criteria then how much of a minimum percentile makes one eligible to write MICAT.Does previous academic background and extra curricular activities count to get a call??well ol this only coz am nt too confident o my cat scores being super good THIS TYM since i jus started out.In that case takin wt sort of work ex would help me if i target cat09...a media house or some other industry experience..
Regards
Aabha

Hi Aabha

Sorry for a delayed response!

GMAt is the other option. You could opt for it and aim for a score of 650 plus. For CAT, you need to aim at overall of 90 percentile and make sure that scores in each section are in the range of 60 to 70 percentile or above.

if you must work for a year, then media houses, advertising or sales and marketing jobs are fine.

Good luck
Deval

[Admissions@MICA]

Originally Posted by AspirantMBA

Hello Ma'am,

I had a query. I heard from some friends that there are a lot of companies which come to MICA with corporate communication profile and not marketing profile.I have 20 months work experience in a reputed company. From my experience and from the experience of my seniors across industries, I gather that a corp comm profile does not require a MBA as there is no/little strategic thinking involved.Also, there is nill growth.
Can you please clarify, as to if we seriously do get such profiles in MICA as I havent heard such profiles being offered in any other school focussing on marketing.

Thanks a lot.

Naval.

Hi Naval

Corp Com is a subst of Marketing and very much a key part of Marketing communication. So you may not find too many 'MBA' in Corp com, but MICANs, certainly there. You also must know that corp com is very essential for brand building and hence does require a lot of strategic thinking at corporate level. Also, at the time of crisis, corpcom function becomes very critical and hence people with right knowledge and skills become very valuable. That's why MICAns fit in well in these jobs. Quite a few of my ex-students are in CorpCom functions in companies like Castrol, P&G etc.

Best Wishes
deval

[Admissions@MICA]

Originally Posted by vishwashah

Hello Madam,

It's great to have you here with us.I am planning to apply to MICA through my GMAT score, but in the GMAT website, there is no option of sending scores to MICA.
Does this mean that we will be given calls for MICAT based on the GMAT scores we have mentioned in the form or there is something else that needs to be done?

Regards,
Vishwa

Hi Vishwa,

You can send copy of your score card to MICA and we will verify it with the original at the time of MICAT.

ATB
Deval

[Admissions@MICA]

Originally Posted by vicky113

hey hi there. i dont know if this is the right place to ask this question or not?

i just went thru the official website of mica. its mentioned tht in the 3rd stage there is group exercises. can somebody give a little example of group exercises which have been conducted before?

Hi,

Right place for the question, certainly.

A group exercise will essentially have a group, of 8 to 10 aspirants. The topic could be something like 'which do you think will be the preferred mode of transport for Indians in 2020'. You will be given 7 to 8 options and you need to rank them and then start the discussion with others as to why do you think what you think. In the process, try and convince others and understand their Point of View. the groups should then come to a consensus as to what are the three options they think will work in 2020.

Clear hai??
Deval

[Admissions@MICA]

Originally Posted by zubin tilwankar

hello ma'm

i am an engineering undergraduate in computer science. I want to pursue a career that gives ample scope for creativity and at the same time financial security.I just came to know about MICA and decided that its right place to be. Though i am confident and hopefull of making it,but since i have average marks in my graduation i am very much concerned and confused about how much weightage do the graduation marks carry in the admission process .
i would be grateful if you you help me with this query.Are the graduation marks considered to be a principle parameter for judging the potential of a candidate and may play a decisive role in selection?

i dont have much extra curricular certificates either but i have enrolled for diploma in creative writing in english from IGNOU .would that add to my candidature?

Hi Zubin

CAT score is what we look at first to shortlist you. It is only at the PI stage that we actually ask you about your graduation grades and related questions. WE do understand that not everyone who applies to MICA and reaches GE/PI is a topper. But we like to find out what went wrong and why for low grades. There may be some reasons...in some cases, sadly, that's an attitude. WE like to check that. Afterall, in an institute we want people to come and study...not waste their parents' hard earned money in having a good time at a place where the focus is education.

ATB
Deval

[rdcool]

Hello Ma'am,

How do u do? Thanks for taking out time to answer our queries here..
My query goes like this..
I am working in an IT MNC for an year now..I'm interested in Marketing positions in Film production houses...I would like to know that for the people who get recruited in Film Production Houses at MICA what are the roles offered and what are their responsibilities..Also which specialization is best suited for such roles..

Thanks,
Ravi.

[Admissions@MICA]

Originally Posted by megha.angel03

hello mam... i have seen in MICA's website abt 1 yr course that is PGCPAM & PR ...but i m bit confused about this programme is it beneficial course , does it provide any placement?? i m preparing for mica 08 bt not confident about my scores in cat ....so i m thinking to continue my preparation after completing my graduation but inbetween my preparation i want to do some beneficial course related to advertising ....so is it salutary to go for this course or should i go for some other course...

Hi Megha

PGCPAM is an online course meant for working professionals, hence really not advisable for you. Also, since it is a knowledge enhancement course for people already in the industry, it does not provide placements. Ideally, you should do some reading or do a small project/internship with some ad agency if you must do some preparations.

Best Wishes
Deval

[Admissions@MICA]

Originally Posted by parasharv

hello Madam.

How does one prepare for MICAT. what is the right approach?

Also can you please give me a some information about group projects and exercises

Hi Parashar

MICAT essentially aims at checking your writing skills and lateral thinking skills. So it will be good to do some writing practice, specially focusing on writing precisely and to the point. Also, think of how many possible solutions can a problem/situation have and how best you can express it. For example, there was a question on 'how would you communicate the need for hygiene to slum children in the age group of 6 to 10'. Think of how many ways you can do it and what would be most effective...

ATB
Deval

[Admissions@MICA]

Originally Posted by Walker

Hi Ma'am,

I have close to 3 years of work-ex in IT (SAP Domain). However my interest lies in Advertising, Communications etc.
I came to know about the 1 year Executive PG program in Communications management from MICA for people with work-ex. I'm really interested in this program.

• I would like to know what is the kind of placements/profiles one can expect after this course.
• MICA website says one should need atleast 3 years of work-ex for applying. Should this work-ex be in a similar field like Marketing or Communications? Since I'm from IT background, will it be a disadvantage for me?

Thanks & Regards
Walker.

Hi Walker

Please write to Prof. Hemant Trivedi. He heads this programme. His id is hemant@mica.ac.in

Best Wishes
Deval

[Admissions@MICA]

Originally Posted by crazyjanani

Hello,
I'm very happy to see this thread.
I am one of the many keen MICA aspirants and my doubt pertains to GMAT and its acceptance.
Due to professional reasons,i'm not able to write the exam this year,i'll be taking it mostly around Jan end. however the last date for MICA form submission is Jan 20th. is it possible for me to apply without the score and send in the score later.?
Do reply as soon as possible,as I have to decide on a suitable date for the test based on your response.
Thank you so much
Janani

Hi Janani

It is very much possible to submit your application, stating that you should be taking GMAT and submit scores later. However, the GMAT scores should be available to MICA atleast a week before MICAT date.

Regards
Deval