Quote:
Originally Posted by Admissions@MICA
Hi,
MICA's focus is in Communications Management and in a business set up, communications and its management are sub-set of marketing. Thus the focus on Marketing at MICA is much higher than B schools where the focus is all aspects of business such as Finance, HR, systems, production and marketing. MICA has several courses in Marketing and Communcations than any other B school.
Work ex is useful but not a must. We have about 60% freshers as any good course requires a balance of work-ex and freshers to bring different perspectives to learning!
ATB
Deval
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Hello Ma'am,
I had a query. I heard from some friends that there are a lot of companies which come to MICA with corporate communication profile and not marketing profile.I have 20 months work experience in a reputed company. From my experience and from the experience of my seniors across industries, I gather that a corp comm profile does not require a MBA as there is no/little strategic thinking involved.Also, there is nill growth.
Can you please clarify, as to if we seriously do get such profiles in MICA as I havent heard such profiles being offered in any other school focussing on marketing.
Thanks a lot.
Naval.