Sorry for the late reply
Follow the link in my signature (MICA) and you'll get the answer to your question. Basically, there are 4 concentrations in MICA - Brand Management, Media Management, Account Planning and Marketing Research.
I'm in the process of working on a blog that will help aspirants get their questions answered, so please wait for a week or so for that to come up
For any more queries, PM me.
Chuck