'If a Burger can get listed, why not a Vada Pav?'

[bhakhan_008]

hey guys a new bee here and wanna tell my friends who are selling vada pavs that you should concentrate on expansion in matros but after making good business in B class cities......

[itsabhi267]

Yup its commendable to apply the marketing strategy back to the business in crude sense . And more importantly , i wud like to extrapolate that "fooding" sector is something which can always make us globle and bring us back a whole lot of returns. This is yet another story which can Inspire Us a lot .
I wud also like to remind u all abt d story of Idli wala "Sarat" passed out from IIM-A after graduating from BITS ,Pilani from a local village where her mom used to sold Idli's to just earn a square meal and somehow manage His studies . After completing his MBA from IIM-A he again joined back in the same profession but with a much better strategy and robust marketing. All i want to say over here that this sector has always been very promising but the players in this field are very few . More of participation into this wud surely bring a lot into the country

cheers,
abhi

[priyankau]

Thanks for the gyannn

[konqueror_vivek]

Originally Posted by itsabhi267

Yup its commendable to apply the marketing strategy back to the business in crude sense . And more importantly , i wud like to extrapolate that "fooding" sector is something which can always make us globle and bring us back a whole lot of returns. This is yet another story which can Inspire Us a lot .
I wud also like to remind u all abt d story of Idli wala "Sarat" passed out from IIM-A after graduating from BITS ,Pilani from a local village where her mom used to sold Idli's to just earn a square meal and somehow manage His studies . After completing his MBA from IIM-A he again joined back in the same profession but with a much better strategy and robust marketing. All i want to say over here that this sector has always been very promising but the players in this field are very few . More of participation into this wud surely bring a lot into the country

cheers,
abhi

Appreciate what you said above, but for a country like India, it is more important "where and what". Vada pav is huge business in Mumbai, but definitely vada pav will face the heat in North India, and the same sense applies for Parathas, like in far south Parathas cant compete idli and dosa thing
McDodnald's succeeded since they had variety of stuff to offer, and definitely if vada pav guys need to expand, they need to do some innovation, may be NON_VEG vada pav, may be.
Vivek

[lavanya.ajesh]

Brilliant article if i may say so!

The best part was how she successfully warded off people who ridiculed these guys for doing an MBA for opening a vada pav chain.

Well brothers, MBA is all about getting your own business on feet, and making a big deal out of something which others claim to be insignificant.

Any one can get a big job which pays them tons after an MBA! What's the big deal there?

[ringsofsaturn]

Originally Posted by konqueror_vivek

Appreciate what you said above, but for a country like India, it is more important "where and what". Vada pav is huge business in Mumbai, but definitely vada pav will face the heat in North India, and the same sense applies for Parathas, like in far south Parathas cant compete idli and dosa thing
McDodnald's succeeded since they had variety of stuff to offer, and definitely if vada pav guys need to expand, they need to do some innovation, may be NON_VEG vada pav, may be.
Vivek

very well pointed out...
for a specific food item seller like jumbo king to succeed in delhi...it will have to get the mix right....coz delhi is a melting pot for so many cultures.....
but mainly the population of delhi is punjabi and thus a chain catering to ths culture may succeed

this is the reason why chans like haldirams and bikanerwala have succeeded coz thy offer good snacks like chole bhature and all

[akhil_agrawal]

Originally Posted by ringsofsaturn

very well pointed out...
for a specific food item seller like jumbo king to succeed in delhi...it will have to get the mix right....coz delhi is a melting pot for so many cultures.....
but mainly the population of delhi is punjabi and thus a chain catering to ths culture may succeed

this is the reason why chans like haldirams and bikanerwala have succeeded coz thy offer good snacks like chole bhature and all

I agree
What is more interesting is the strategy McDonalds has followed in Bangalore & Kolkatta.Just one or two outlet for sometime,let people adopt the concept.Make people come to them and taste the food and give feedback if any.Despite the fact that Bangalore do have a large base of North Indian crowd and people with very high disposable income and people just spend loads of time and money eating out on Saturday and Sunday.

In Mumbai also,McDonalds hasn't make huge strides.This may be due to the fact that Vada Pav is far more popular,affordable,available and quick 2 eat.

And look at McDonalds' Delhi strategy,more than 50 stores(i guess its lot more than that now) in and around Delhi and all are doing great.

North India has a different culture when it comes to food eating habits.The tikki-chats,choles,samosas,parathas n all

Most interesting would be, how Bengalis would react to something like Vada Pav.

I think Jumbo King would go ahead and open outlets in cities like Nagpur,Aurangabad,Nashik.These cities are growing and its better to get a get a first mover advantage.
Also,they should look into cities where there are no famous dish of that area.For example-Bhubaneswar,Indore,Bhopal,Raipur,Lucknow,Kanpur,Su rat,Baroda,etc.Not metros.