[PaGaLGuY.com Exclusive] The Philip Kotler Interview

Apurv · 10:05 PM

On a rainy Friday evening in Mumbai, a Merc carrying marketing legend Dr Philip Kotler and his eminent colleague at the Kellogg School of Management Dr Bala V Balachandran dodges the peak hour traffic from Santacruz to Colaba. Allwin Agnel occupies the third seat in the car and in an informal banter with the two gurus, takes in what the crystal ball has to show about New Age Marketing, Advertising, New Media and customer behaviour in the 21st century.

Read More (includes downloadable Audio version)

B-schoolers! Write to editor@pagalguy.com with your full mailing address for a shareware Audio CD of the interview

**Mahip**

Awsome Job !

ILLUMINATUS

good job guys!!

btw podcast??

where is PG heading??

ohmygoditsali

Jhakaas

aspire

Great job folks ,I feel so proud of pg now ( as if I wasnt proud earlier

) even forwarded a copy of the chat to my marketing professor

regards

shailesh

kaa

Quote:

Originally Posted by Apurv

On a rainy Friday evening in Mumbai, a Merc carrying marketing legend Dr Philip Kotler and his eminent colleague at the Kellogg School of Management Dr Bala V Balachandran dodges the peak hour traffic from Santacruz to Colaba. Allwin Agnel occupies the third seat in the car and in an informal banter with the two gurus, takes in what the crystal ball has to show about New Age Marketing, Advertising, New Media and customer behaviour in the 21st century.

Read More

(Coming Soon: Complete Audio Podcast of this interview!)

Go PG Go! What an achievement as a whole for pagalguy.com, and for PG himself! Well, here's a list for you to follow up!!

Warren Buffet
Donald Trump
Thomas Friedman
Lakshmi Mittal

capreal26

2 visionaries in one.. beautiful interview.. felt like reading a good marketing article after a while.. as usual, precise & purposeful questions by Allwin. tell you what, you can actually charge money for such content & I am sure ppl wouldnt minding paying a buck for it. btw, how does it feel like to be chauffered in a Merc ?

**pagalguy**

Until the day someone says - 3 visionaries

.. I be on my path of fultoo attack

. I am glad you liked the interview though.. It was a bit tough to try like making sense

Quote:

Originally Posted by capreal26

2 visionaries in one.. beautiful interview.. felt like reading a good marketing article after a while.. as usual, precise & purposeful questions by Allwin. tell you what, you can actually charge money for such content & I am sure ppl wouldnt minding paying a buck for it. btw, how does it feel like to be chauffered in a Merc ?

abhinav85_gupta

great interview.... well done pg.

guys...though m a fesher engg n don hav much know how abt marketing n all related stuff... but still i can say its a gr8 interview. was very intresting and knowledegable to read abt todays world marketing concepts..... this encourages me more to prepare for cat and give it a shot seriously this time.

hoping for of same stuff in future from pg.

whereaglesdare

PG and Allwyn rock !!! great job, sky's the limit !

cheers