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Originally Posted by orca
*bump*
Any IT biz dev guy here to share his experience? I'd love to know some details abt IT marketing roles and the kind of work-life they offer (preferably in IT services orgs).
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My Company has two groups performing the Marketing Role. One operates at the Corporate level - which is responsible for Analyst relations, Event Participation, organizing Webinars etc. (basically brand building) and the second group operates at a Vertical (or Industry Practice level) - which is responsible for strengthening the domain for the company, articulating the service offerings while keeping track of Industry best practices & trends, forming alliances & partnerthips, responding to RFPs - I belong to the latter group. Let me know if you want to know anything specific.
Cheers!
Anurag