Hi Jennifer,
..Welcome Aboard..
Good to have among us an expert on what is the most important part of a B school application ... the application stage itself

.
Jennifer it would be great if you could start with a post on what you think are the essential qualities of a good SOP and Reco letter.
Also, I plan to apply for my masters in finance next year, would you recommend the same strategy for preparing a SOP for a course like Msc in Finance,compared to the strategy that would be applied for preparing a SOP for a MBA application.
Thanx and Regards
PS:- I have a feeling that this will soon turn out to be one of the most popular threads on
PG .