Samriddhi [email protected] GIM

Hey Friends, Samriddhi is an Annual National Conference organized by Goa Institute of Management addressing issues touching various spheres of development and striving to find practical and viable solutions. Samriddhi 2009 explor…

Hey Friends,

Samriddhi is an Annual National Conference organized by Goa Institute of Management addressing issues touching various spheres of development and striving to find practical and viable solutions.

Samriddhi 2009 explored different facets of Social Entrepreneurship, its feasibility, various challenges faced, and benefits reaped through a two-day national conference with informative discourse by experts followed by an open forum and panel discussions.

Samriddhi 2010 aims to look at Social Media & Business. Social networks bring together people with similar interests and provide users with an opportunity to interact and express opinions. They provide platform to discuss products, services, problems and solutions. From jobsites, coffee shops and association meeting these conversations are now increasingly taking place online. Social media allows you to go to where your customers are, and find out what they are saying.

Focus of the Conference

Growing impact of social networking on the success/failure of products & services and how social media has changed the business outlook. The positive and negative sides of this growing trend.

Exploring how the traditional businesses are adapting to this new wave of constant consumer interaction, and how the Social Media Service companies are helping them.

Means of measuring the financial implications, of growth of social networking and social media, on businesses. Exploring the future trends in this sector.

Opportunities and learning for students as well as corporates, in the efficient and effective use of Social Media.

The poster for the event is attached for your reference.
For further details kindly visit to our website: Welcome to Samriddhi 2010
Samriddhi 2010 Social Media and Business - is scheduled to be held on the 28th and 29th of August, 2010 with three sessions on Day 1 i.e. 28th and a Pan-India B-school Competition - "Buzzz IT". The concluding session will be on Day 2 i.e. 29th Aug 2010. The Session Details are as follows:

Session 1: Introduction to Social Media and its Impact on Traditional and Emerging Business Models

This session will focus on understanding and clarifying the exact meaning of Social Media. It will also give a peek into the tools that corporates are adopting for using social media to their advantage.

Session 2: Virtual Value Chains - and Transformation of Business from Brick to Click

This session will give an insight into the trials and triumphs of companies that have built their whole value chains around and with the help of social media. These companies also provide their services to the traditional business set-ups. Focus would also be on brick-to-click transformation of the existing businesses. Wed get a chance to explore how the corporate are modifying their strategies to tap into this virtual media channel.

Session 3: Traditional Vs Social Media

They say, Old is Gold. And yet, Social Media has been a welcoming as well as rewarding change in the way we do business. This session will focus on how Social Media fared against the Traditional Media. The already established and still growing arena of blogging as well as social networking sites have changed the way business processes are executed today. Be it the PR activities of any company or the recruitment process a lot has changed since Social Media came in vogue. While the benefits of reaching the masses with just a click are enormous, there are several socially, economically, and politically adverse effects too of social media.

Session 4: Social Media Plan Competition

In this session, the final round of a pan-India B-school & top graduation school competition, in the format of paper presentation/design of a marketing campaign using social networking and social media tools, will take place. Three of the honorary speakers would be the judges of this competition, whose initial entries and preliminary rounds would be held online.

Know a lot much more about the event like the Speakers for the event, our sponsors etc. at: Welcome to Samriddhi 2010
Some facts which show the power of social media-:
  1. Gary Vaynerchuk grew his family business from $4 million to $50 million using social media. Gary's eccentric personality and offbeat oenophile knowledge have proven a natural path to success with his Wine TV Library.
  2. Vaynerchuk found first hand: $15,000 in direct mail = 200 new customers; $7,500 billboard = 300 new customers; $0 Twitter = 1,800 new customers.
  3. A Wetpaint/Altimeter Study found companies that are both deeply and widely engaged in social media significantly surpass their peers in both revenue and profit. The study also found the company sales with the highest levels of social media activity grew on average by +18 percent, while those companies with the least amount of social activity saw their sales decline -6 percent.
  4. BlendTec increased its sales 5x by running the often humorous "Will it Blend" Videos on YouTube, blending everything from an iPhone to a sneaker.
  5. "You can't just say it. You have to get the people to say it to each other," says James Farley, CMO Ford. Ford seems to know what they are doing, especially with Scott Monty leading the social media charge. By giving away 100 Ford Fiestas to influential bloggers, 37 percent of Generation Y were aware of the Ford Fiesta before its launch in the United States. Is it any wonder why 25 percent of Ford's marketing spend has been shifted to digital/social media initiatives? Ford is the only U.S. auto company that didn't take a government loan.

Somtimes,social Media can be harmful for the Brand.So,use it well.
1.Boycott BP campaign :Campaign was set up on Facebook to Boycott BP fuel Stations until the Gulf of Mexico oil spill is cleaned up.There was an uproar when the page was shown as deleted recently.It was put back within hours.
2.Nestle Kit Kat Video(Youtube) :Greenpace put up a mck ad of Kit-Kat alleging destruction of forests for producing oil.The Video was replaced by a censored Version.

Best quotes of the Social Media :
1."Focus on how to be social, not on how to do social":cheers:
2."The goal of social media is to turn customers into a volunteer marketing army."
3."Its not viral unless it is "
4."Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know ":
5."Social media creates kinship between companies and customers, and kinship equals purchase intent":thumbsup:
6."Social media is about people, not logos"
7.You must fight social media fire with social media water "

SAMRIDDHI-2010 fever is ONNNNNNNNNNNNNNN...2 days to go !!

May we get the learning of next marketing tool-Social Media !!

Hi Puys,

Today we started with Samriddhi.And the speakers really rocked on the First day.It was really an eye opener for many of us who thought that Social Media is just Facebook or Orkut.We had two rocking panel discussions and around 40-45 mins talks by the eminent speakers .One of speakers was our own Chuck_gopal .

Please visit Samriddhi10 - Social Media & Business for more info .

Hoping to get more on tomorrow.
Till then Keep BUZZZZZING

Simarridhi 2010 is a great success story. A synopsis of how it went about

Day 1

The Inauguration Speech :- it was delivered by Mr. Ivan Arthur, former national creative director of JWT India. He elaborated on how Social Media is as Old as Sin!

This was followed by press conference. And lecture series started thereafter.

Speaker 1:- Gaurav Mishra: Writer & Speaker at Gauravonomics

Mr. Mishra shared his idea of Social Squared and presented the Social Squared Manifesto which talked of the visible shifts in branding today and something which clever marketers have caught on with.

Speaker 2: - Rajesh Lalwani : Founder, Blogworks:

Mr. Lalwani focussed on current trends in Social Media today with respect to medium potential, medium competencies, user behaviour and suggested marketer guidelines to optimise the medium.

Speaker 3: KarthikNagarajan : Director, Nielsen Online Divisions

Mr.KarthikNagarajan opinioned that social media is just an extension of what we have been doing for many years. The information disseminated via social media could also be equally communicated via traditional media.

Speaker 4: Ratish Nair : Co-Founder - Ad Magnet
Mr. Nair initiated his speech by describing social media as a new wine in a new bottle. He highlighted the growing importance of social media by stating that 71 million Indians are online and that they are spending an enormous amount of time on the internet.

Speaker 5:- Deepak Gopalakrishnan: Windchimes Communications

Our own Chuck_gopal talked about pros and cons of social media and tradition media. Deepak was of the opinion that Traditional Media and Social Media will co-exist with each other in the future.

Speaker 6: Karthik Subramanian: Assistant Editor - The Hindu
Mr. Subramanian majorly spoke about the competition and collaboration between traditional and social media.

This was followed by Panel discussion on Security and privacy in Social Media.

For more insight visit our facebook page @ Welcome to Facebook

Day 2

It started with presentation from Buzz it participants.

BuzzzIt was the Social Media Plan competition organised as part of Samriddhi'10 .The participants had to design a marketing campaign using social networking and social media tools .Buzzit received an overwhelming response with 145 teams participating in Stage 1 from the best B-Schools across the country like IIMs,FMS, SIBM, IIFT, MICA, Great Lakes, SCMHRD, etc

Team 1 : SIES Navi Mumbai
Team 2 : SIBM Pune
Team 3: IIFT Kolkata
Team 4: MICA
Team 5: IIM K
Team 6: GIM Goa

MICA won first prize. SIBM and IIFT-K shared the second spot.

This was followed by a lecture series.