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This discussion thread is focus on various activities which are happening in Shanti Business School (SBS) apart from academics. SBS brings out an enhanced persona, who is courageous, creative and one that is exhibited through the myriad extracurricular, sports and leadership roles undertaken by students in the form of various initiatives.

This discussion thread is focus on various activities which are happening in Shanti Business School (SBS) apart from academics. SBS brings out an enhanced persona, who is courageous, creative and one that is exhibited through the myriad extracurricular, sports and leadership roles undertaken by students in the form of various initiatives.

Dr. V.G Patel holds an Open discussion at Shanti Business School on

Success Mantras - Lessons from high achievers

Dr. V.G Patel, founding Director of EDI and former economic advisor to GIDC, currently chairman of CERC, shared his experience and insights on entrepreneurship at the Open Discussion Series, Prerna, at the Shanti Business School, today.  He spoke at length on his view of "success mantras" and lessons from high achievers.  Every stage of life is an opportunity to enhance your knowledge and to gain an experience out of it, he said.  Failure is always learning - you learn from it and start taking the challenge head-on. He brought out the fact that India has had planning capability but always struggled to execute its plans.  To be a successful  entrepreneur there are many elements which are involved; also one person creates an opportunity but, to achieve a project there has to be a combined efforts of experts from respective domains critical to the project.

He also focused on what makes a successful entrepreneur. As per a World Research it's not age, religion, caste, family, place, community which determines it but these 13 factors :

1. Initiative

2. Capitalizing on an opportunity

3. Persistence

4. Information seeking skills

5. Quality commitment

6. Commitment to work

7. Efficiency

8. Systematic Planning

9. Problem Solving capability

10. Self - Confidence

11. Assertiveness

12. Persuasion

13. Use of Influence Strategies

He concluded the session by sharing the 5 key elements which will not only make you a great entrepreneur but also a person. They are: Work, Family, Health, Friends, and Spirit. All five are equally important if one has to a winner. Quoting a Coca Cola CEO, he said life is juggling the 5 balls - only the Work ball is made of rubber while the others are made of glass and do not bounce back, so be careful!

His session was peppered with anecdotal references and advice to the students, amongst which stood out one of respect for their parents.

Debjyoti Sarkar, PGDM 2013-15 batch, said after the interaction: "I am an aspiring entrepreneur and this talk has been most insightful."

Research by Dr. Vipul Patel of Shanti Business School, Ahmedabad, reveals Interesting facts on consumer behavior with respect to "Mobile Wallet Services" in Gujarat Dr. Vipul Patel, Associate Professor in the area of Marketing & research at Shanti Business School, Ahmedabad, conducted a research on "Young Consumers' Intention to Use Mobile Wallet Services". With the launch of the 'Digital India' Programme, it was important to understand the growing and popular trends which are spreading across the length and breadth of the country and in different age groups. Mobile wallet service is the latest phenomenon produced by mobile technology in India. Mobile wallet is a mobile- based virtual wallet that works through apps. The consumer is required to open an account with any mobile service provider and credit desired amount of money in their account. The consumer can then make payments as easy as a few taps on his mobile to pay vendors listed with the mobile wallet service provider. This research was conducted to understand factors affecting intention to use mobile wallet services by youngsters. Data were collected from 274 young undergraduate students between the ages of 18 to 22 from Ahmedabad city of Gujarat in the month of September 2015. Young students were of particular interest as they are heavy mobile users and they are more likely to adopt new technology (i.e., mobile wallet). The factors included in the study were performance expectancy (the degree to which an individual believes that using the mobile wallet services) will help him or her to attain gain in job performance), effort expectancy (the degree of ease associated with the use of the mobile wallet service), social influence (the degree to which an individual perceives the importance of others appreciating he or she should use the mobile wallet services), facilitating condition (the degree to which an individual believes that a technical infrastructure exists to support the use of the mobile wallet services). This study found that consumers perceived that the mobile wallet services are useful and increased their efficiency as a buyer. Smart phones are very popular among youngsters now, and they feel very easy to learn and use mobile wallet services. This study also found that 'facilitating condition' has significant and positive effect on intention to use mobile wallet services. Mobile wallet service providers must therefore create technical infrastructure that supports the usage of mobile wallet services. It was also found that 'social influence' did not have any impact on intention to use of mobile wallet services among youngsters. This implies that youngsters perceive that usage of mobile wallet service do not enhance their social status and prestige. Therefore, mobile wallet service providers must associate the adoption decisions with gaining social status to promote the adoption of mobile wallet services.

Shanti Business School's students wins Inter College Film Making Competition

Shanti Business School's students wins Inter College Film Making Competition Hosted by PDPU, Shanti Business School's student wins an Inter College Film making competition. Based on the theme "Technodiction (Technology + Addiction)" - Impact of technology on our social lives", a team of 8 students showcased their thoughts in a 4min short film. One of the team member Yagnesh Goswami said "In today's world technology is important and is everywhere but its usage depends upon us, if we can set our priorities right and use it as and when we require then I think it's an advantage otherwise it's going to be the other way around, instead of we driving the technology, it will drive us. And especially among the youngster we have seen this thing happening. Addiction of anything is harmful and in today's digital world it's very crucial to adapt ourselves in a way that we can strike a perfect balance between our social family lives & technology, and this is what we have depicted in our film." This was an inter college competition and was open for colleges across Gujarat. The winner of this competition was based on youtube likes and comments (based on the popularity) - more so over audience were the judge of this competition which made the victory for these students even more sweet and special. Apart from the certificates students also received a cash reward from the organizers. Here is the link of the film:


Research Paper publication by Dr. Neera Singh of Shanti Business School, Ahmedabad, on enhancing Organizational effectiveness for sustainable development .

Dr. Neera Singh ,Associate Professor in the area of Human Resource Management and Organization Behavior published a conceptual paper on Rethinking Organizational Effectiveness: Creating a link between Psychological Contract, Work Consciousness and Emotional Labour. The new phase of developing India talks of sustainable development and growth which requires a better understanding of performance and productivity. It also requires to understand the relationship between the employee and employer which has undergone lot of changes.

 She said "The study aim is to know how an employee connects with an organization. The relationship moves across from the preview of mere social and legal contract to defining the mutual expectation and obligation between the employee and employer called psychological contract.  Surveys  were  done in Baroda and Ahemdabad in different small scale manufacturing units to understand the psychological contract .It was further found that the a better managing of this Psychological contract influences the effectiveness of employees productivity and thus enhances their commitment . A conscious worker `s performance will have more ownership of work and self motivation. This would help the organization to thrive and prosper with their innovative business models".

The stiff competition and uncertainty in today`s industries was the inspired the author to understand the changing work behavior of the employee and the employer. The study also hints to differentiate between "productive employee" and "employee enhancing productivity" of an organization ..

Book written by Prof. Prashant Pareek of Shanti Business School, Ahmedabad, focuses on an integrated approach of Small Scale Industrial Units, Co-operative Sector and Government towards enabling a robust "Make in India" Programme


Prof. Prashant Pareek, Asst. Professor in the area of Marketing and Communication at Shanti Business School, Ahmedabad, has written a book titled "Cluster Development: A Research Journey of Taking Foundry to Dairy." It has been published & released by Lambert Academic Publishing (LAP), Germany, on 11th March 2016.

In this book Prof. Pareek has narrated his Project and Field Research journey when he worked for Micro, Small and Medium Enterprise (MSME) Foundation, New Delhi. The Project was supported by Department of Science and Technology (Government of India). During this live Project, the author had prepared a frame work for an industrial cluster based in Haryana State to explore business opportunities in Gujarat State. This book has presented the theory of cluster development in a very practical manner as it documents steps through which the author himself passed through when he worked on the said project.

A management scholar and practitioner can also infer the basic and practical understanding of certain management concepts like B2B Business, Strategy for expansion, Development Communication, Marketing and Cluster development from this book.

Prof. Pareek added "When our current policy initiatives are focusing on 'Make in India', and recently announced budget puts Agriculture sector as area of concern for government, this book highlights how an effective integration of Industry, Co-operative sector and Government can lead to maximum awareness and benefits for the Farmers of our Country."

Book will be available for purchase on Amazon.com after 25th March 2016.

employer. The study also hints to differentiate between "productive employee" and "employee enhancing productivity" of an organization .. 

Shanti Business School holds its 5th Convocation for Post Graduate Students

The lawns of Shanti Business School bustled with enthusiasm as the Institute staged its 5th convocation for the PGDM & PGDM-Communication & PGDM-Executive students. A batch of total 142 students, were awarded their Diplomas by the Chief Guest, Dr. BP Sanjay. Dr. Sanjay, a PhD from Simon Fraser University of Canada, was the founding Vice-Chancellor of Central University of Tamil Nadu and is a communication scholar of international repute. In his illustrious career he was Director of the prestigious Indian Institute of Mass Communication, New Delhi, and Pro-Vice Chancellor of the Central University of Hyderabad. He is currently the Director, College of Integrated Studies at Central University, Hyderabad, and specially came to Ahmedabad to grace the occasion. Before the start of the Convocation proceedings, he planted a sapling to commemorate the event. In his address to the students he congratulated all the Convocating students and wished them best for their future. Dr. Arbind Sinha, Director General, SBS, earlier introduced the Chief Guest and also gave insights on the academic year. Shri. Jyotiprasadji Chiripal, who Chaired the Convocation complemented the students for their commendable achievement & advised them to have a clear vision and purpose for their goals. Convocating students were placed across various sectors and industries. Some of the top recruiting companies this year included Telenor, Deutsche Bank, ICICI Securities, Khimji Ramdas, SNL Financial, HDFC, etc. There were also eminent first time recruiters like Standard Chartered, Tata Capital, Helios, Godrej, VIP Industries, amongst others. The following students were awarded with scholastic Medals & Certificates, based on their academic and overall excellence.

Divya Dubey who was awarded student of the year for her overall academic and extra co- curricular activities said "It's one in a lifetime experience! I have really worked hard for 2 years and it feels so good when your institute values your hard-work. I am speaking on behalf of everyone here, this day and moment, when you convocate and step into a career, will forever be in our memories. We are sad leaving SBS but look forward to continuing our relationship as alumni". After the convocation a celebratory dinner was held for all students.

Hey what is this year's admissions helpline URL on PG?

PIBM pune or shanti business school ahemdabad which should i join as compared concerning fees and placements??