Northpoint Admission Test (NPAT) for PG 15-16

Those who have secured 50% in the degree exams, in any discipline, and those appearing for their final degree exams can also apply to the 11-month Post Graduate Program in Marketing Research offered in partnership with Nielsen India.

The Northpoint Admission Test (NPAT) is the first step to a successful career in Marketing Research, Advertising, Media Management and Digital Marketing:

Northpoint has the following specialized programs to offer:

· Post Graduate program in Marketing  Research

· Post Graduate program in Marketing Communications with a specialization in Advertising, Digital Marketing and Media Management.

Northpoint's growing list of partner/associate companies currently includes:

Nielsen India, Lowe Lintas, Leo Burnett, Ogilvy, JWT, Lintas Media Group, Aegis Media, Carat, iProspect, Posterscope, Vizeum, Carat Fresh, Doosra, Isobar, Position2, Social Wavelength and AY Digital (NEW YORK)

Northpoint follows a unique management development model designed to create actionable knowledge.  To make all learning relevant, this model works through a close partnership with industry to deliver customized development of effective talent. Close engagement with industry ensures that all training is immediately responsive to today's business needs for talent.

Admission to any of the above programs will require a candidate to clear the NPAT.

The NPAT comprises of:

1. Written test

2. Group Discussion

3. Personal Interview

1.  Written test



a written examination that will test one's language ability and creativity.  The written test will largely comprise of subjective essay type questions which will test your language ability, communication skills and creativity. The test will also include questions on the marketing communications industry, in general.

a written examination that will test their language ability, data interpretation, numerical ability, logical reasoning and analytical skills. The written test will be conducted at the Nielsen offices in Mumbai, Delhi, Chennai, Bangalore, Calcutta and Baroda.

On scoring a 50% the candidate will be invited for a Group Discussion and Personal Interview.

The written test is a 90 minutes paper pencil test which assesses one's aptitude. The following sections comprise of multiple choice type questions i.e. each question has two to five options. The appropriate option against each question in the test sheet would need to be circled.

Section 1 : Mathematical ability

Section 2 : Language ability

Section 3: Logical reasoning

2. Group Discussion?

The intention of the Group Discussion is to gauge the depth of the candidate's contribution to the discussion, knowledge of the subject, quality of thinking, communication skills and how good a team player one is! The topics range from current affairs to value based generic ones.

  1. Personal Interview?

The personal interview is a chance for us to get to know the candidate on a one-on-one level and the questions are largely based on the information that is filled in, on the application form.

To apply email [email protected]


Can I get a sample paper for NPAT exam?