Marketing Management Books 2012

Jobs & Careers
1

Hello guys lets start to make a list of books for the students who have specialization in marketing management, it should be under this category. 1 . Marketing Management2. Market Research3. Internet Marketing4. Service Marketing5…

2

Hello guys lets start to make a list of books for the students who have specialization in marketing management, it should be under this category.


1 . Marketing Management
2. Market Research
3. Internet Marketing
4. Service Marketing
5. Retail
6. Others ( If you have anything new )

3

Here is my favorite book


* Service marketing .....Harsh Vardhan Varma ( Faculty of FMS)
4

Marketing


Philip Kotler
5

Market research


R C Kothari .....it's a nice book for market analysis
6

I prefer Singh & Saxena for market research

7

Marketing is best describe in Philip Kotler..!!!Full of colours of case studies