Marketing Research Analysts. Marketing research analysts are concerned with the potential sales of a product or service. They analyze statistical data on past sales to predict future sales. They gather data on competitors and analyze prices, s…
Marketing Research Analysts. Marketing research analysts are concerned with the potential sales of a product or service. They analyze statistical data on past sales to predict future sales. They gather data on competitors and analyze prices, sales, and methods of marketing and distribution. Like economists, marketing research analysts devise methods and procedures for obtaining the data they need. They often design telephone, personal, or mail interview surveys to assess consumer preferences. Trained interviewers, under the marketing research analyst €™s direction, usually conduct the surveys.
After compiling the data, marketing research analysts evaluate it and make recommendations to their client or employer based upon their findings. They provide a company €™s management with information needed to make decisions on the promotion, distribution, design, and pricing of company products or services. The information may also be used to determine the advisability of adding new lines of merchandise, opening new branches, or otherwise diversifying the company €™s operations. Analysts may conduct opinion research to determine public attitudes on various issues. This can help political or business leaders and others assess public support for their electoral prospects or advertising policies.
After compiling the data, marketing research analysts evaluate it and make recommendations to their client or employer based upon their findings. They provide a company €™s management with information needed to make decisions on the promotion, distribution, design, and pricing of company products or services. The information may also be used to determine the advisability of adding new lines of merchandise, opening new branches, or otherwise diversifying the company €™s operations. Analysts may conduct opinion research to determine public attitudes on various issues. This can help political or business leaders and others assess public support for their electoral prospects or advertising policies.
ok
what are you trying to get or convey?
I guess, theoretical information of Market Research
I wanted to convey the role of market research analyst....one of ma friends being once asked in an interview.
yes this comes once u hav decided to take marketing.....
@tamanna88Is marketing research analysis a subject in MBA and can we get this profile job as a fresher?
yes market research is the paper u get after u hav decided ur specialization....And now analysts are very much in demand as freshers also u wil be high in demand....since MNC's are also hiring such analysts.
How feasible it is for a post graduate in Finance as the specialization to go for Market research firms like AC Neilsen? Considering he/she is interested in a career into business analysis and research. I want to know if this right thing to do? And, also do these market research firms prefer a finance person, provided he/she is well versed with Market research basics as well with finance basics as well?
Check out this
Sophia Jones is a Senior Research Analyst at ResearchOptimus. She is an engineer and has master degree in management from premier B-school. Over the last 15 years, she has handled various projects in both domains market research and financial
She will definitely help you with some thing much better
Hey guys!
An MBA isn't the only option after your CAT examination! There's so much more! If you have an analytical bent of mind or love numbers then Northpoint is the place for you!
Northpoint offers a Post Graduate Program in Market Research for all you number-crunching lovers! Northpoint believes in 'learning by doing' and makes you part of the industry from Day 1! Unlike any before, this course is taught by practicing managers from the leading international market research agency AC Nielson and guarantees you a job at Nielson after completion of this course!
And what's more, all of this at a fabulous campus in Khandala!
For more details take a look at the Northpoint website at
Hi guys,
I am an MBA Finance graduate. I would like to work in the data analysis field. Can anyone tell me what will be the job of a data analyst(fresher) in an international bank.
I got an offer from a bank as a data analyst. The profile requires expertise in MS Excel. I am not sure, how excel can be useful in data analysis.
Please someone help me to find out what will be the job of a data analyst in a bank with Excel. Please help me. Please..
regards,
Amala.