The coveted PGDBM for 2007-09 has started in ITM-CHENNAI on 25th june…the new wi-fi enabled campus with excellent infrastructure is eciting to be in…the daily activity starts at 9.15 after an hour and half travellin from the city to reach t…
The coveted PGDBM for 2007-09 has started in ITM-CHENNAI on 25th june.....the new wi-fi enabled campus with excellent infrastructure is eciting to be in....the daily activity starts at 9.15 after an hour and half travellin from the city to reach the SIPCOT IT-PARK campus and ends at 4.20 with weekly off on mondays. Sundays are meanted for industry interactions....
hai..
thanks for your post. What do you mean Industry Interactions? Could you be more specific and elaborate on that?
And what is the cut-off marks for the past two years for the candidates in CAT & XAT?
What is the fee structure for the whole program in ITM??
Hope you can answer my queries.
thanks
thanks for your post. What do you mean Industry Interactions? Could you be more specific and elaborate on that?
And what is the cut-off marks for the past two years for the candidates in CAT & XAT?
What is the fee structure for the whole program in ITM??
Hope you can answer my queries.
thanks
hi there,
industry interactions are nothing but the industry persons come to the campus to take seminars, discuss case studies and so on.....
regarding cutoff marks it is somewhere around 70 to 80 in either cat or xat, but if u have work ex or if u perform well in GDPI they may have consideration even for average cat/xat scores ......
the fee for the whole two year program costs u around 4.2lakhs plus 35000 for laptop....
hope i have answered all your queries , keep mail for further information if required
Hai thks for your answers
Have a few more enquries.
Whats the Max, Min and avg placement in ITM chennai?
Whats the exp and fresher ratio?
Whats the regional spread of the students?
And finally is the admissions for 07-09 batch still open??
cheers
ajay
could you pls tell me the living cost @ chennai and where do u guys put up???? does the college help in finding accomodations??? hw r the placement....???
could you pls tell me the living cost @ chennai and where do u guys put up???? does the college help in finding accomodations??? hw r the placement....??? and wht activities take place 1ce a student comes To chennai.. approx hw many students r there in the campus...
Hello seniors,
Applying in ITM CHENNAI.
Plz throw some light on
Placemnts (2008 & 2009)
Minimum Offered , Maximum Offered+
INFRA+
students profile.....
::banghead:
thanks & Regards
Hey every one...
Its time to gear up !!!!!! MANAQUEST 2014 is here ...stay tuned for more updates.....
Guess What this December ??!!
This is something which would rev up your nerves and keep your adrenaline levels high !!! a battle of brains juggling with cerebrations of sorts.
The wait is over.....
#MANAQUEST 2K14 is "Back with a Bang!!"
Pull up your sleeves get-set for the action!! #Manaquest2k14 #ITMchennai #ITMPGDM
A VILLAGE VISIT.... AND WE RECALLED OUR MAHATMA GANDHIJI by Prof. Shaffi, ITM Business School, Chennai
It was full of surprises for the Marketing Students of ITM Chennai when they visited a small scenic village near Mahabalipuram as part of an experiential learning. The subject is Rural Marketing.
The students visited houses, one after another, and settled for in-depth interviews, focus groups and deliberations. Questions-direct or indirect - were on their income, livelihood, consumptions, savings, education, assets, socio-economic classifications & mapping and many more questions to understand consumer behaviour.
On that day the village was really made into a learning ground for students to understand the concepts in practice. The boys and girls put all theories they learned on testing.
In an interview a house wife said... Her husband is a graduate but works as a mason for Rs 600 a day, he never gets work regularly and his earnings may never cross Rs 8000 a month. But the wife earns more than Rs 20000 from cattle she got under a Self help group financing. They have switched over from Complan to Pedia sure for their children quite recently...! They always insist on branded products whether biscuits or atta..! Ashirwad is the brand for atta contrary to our thinking that they will go for their own grinding of wheat to make atta....! They have switched over from Colgate to Dabur tooth paste stressing their resolve for nature. Any FMCG, they insist for a brand. They want their Children to be engineers.
Students did an audit of a retail outlet in that village. They numbered the SKUs, analyzed the stock turnover, studied the re order level, length and breadth of products and brands. Again, a lady just 10th passed who runs the shop came with surprising ideas about how she manages the outlet, some of her ideas and practices match with these MBA students' text book learnings on retailing within the class room.
A graduate is a mason here, a 10th standard passed women is an entrepreneur, earning more than her husband but there is no ego clash which the students were in a position to realize, Women power, entrepreneurship, harmony in family, aspirations for their future generations, branding, loyalty, living and consuming the natural way, price is not the determining factor but value, quality and utility, awesome brand and product penetration....
The students had a firsthand experience on all the above and at the end one student's comment made us to recall our Mahatma. "India does not live in its towns but in its villages"
Note: This is a sponsored article and has NOT been written by the PaGaLGuY Editorial Team. It is intended from an informational perspective only and it is up to the readers to research and verify the claims and judgements in the article before reaching a conclusion.
9 January- 10 January 2015
ITM Business School, Chennai had taken a massive leap this year with the International Conference on Marketing - 2015, that was hosted by the institution in association with IMRF.
The Conference saw about 124 delegates, scholars, academicians, and students from various parts of the world converging at ITM Chennai, to discuss the many facets and various prospects of Marketing and allied fields, from an international perspective.
The two day conference was held on the 9th and 10th of January. The event was inaugurated with the lighting of the VidyaJyoti by the Chief Guest, Mr. Raja Krishnamoorthy, eminent Management Consultant and Film Personality, along with Prof. Lakshmi Mohan, Campus Head, ITM Chennai and Patron of the Conference, Dr. Ratnakar, Chairperson of IMRF, Prof. Jaikumar, Registrar, ITM Chennai and Prof. Sathya Saminadan, the Convener of the Conference. The highlight of the International Conference, was the release of the Research Journal comprising of diligently selected research papers that were presented at the Conference.
Mr. Krishnamoorthy's speech on "Brand internalization and Organizational Culture", which received a standing ovation marked the highpoint of the day. Dr. Prasad Padmanabhan, Myra Stafford Preyor Chair of Free Enterprise and Sam Walton Fellow, St.Mary's University, San Antonio, Texas USA, struck a chord with the audience on "offshoring pollution and Government Regulations", the central theme of the research paper that he is working on. The speeches were followed by presentations of Research Papers, after which dignitaries were escorted to visit the office of Tata Consultancy Services, at Siruseri for a formal visit and High tea. The evening came to a close with the Cultural Programme where the students of ITM had showcased their myriad talents and a grand dinner hosted in honor of the guests.
The second day saw an array of research papers being presented by Scholars from India and abroad. The guest speaker of the day, Dr. Gurprit Kindra, recipient of the Best Applied Marketing Paper as well as the Fondation de Recherche en Administration de l'Université de Sherbrooke awards at the 1990 Administrative Sciences Association of Canada (ASAC) Conference, is also working on a World Bank project in the area of strategic communications for parliamentary staff in emerging democracies; He had brought to light the interesting case of Cohiba, reflecting on the IPR and legal aspects of Marketing. The conference ended on a grand note with an excellent valedictorian speech by Mr.Manoharan, Principal Consultant and Head of Special Initiatives, Tata Consultancy Services and Chief Guest of the day. Participants and delegates who had attended the conference were felicitated on behalf of ITM Business School in appreciation of their academic and research rigor.
"Education in ESSCA, Budapest is very nice experience. The professors are very helpful and kind. They didn't just teach the lessons but also they taught us how to practically use them. Business Simulation Game is the perfect example for this. The professor taught us how to play the game and we really enjoyed it a lot. Competition among us in terms of profit, shares, market positions and all happened while playing this game. Every subject is a very good experience. As I am in Logistics department, visits to DEPO Container yard and Agility Logistics Warehouse taught us so many things. Visits of the Post-Modern marketing are very encouraging. They showed us how to market with creative ideas. All the way experience in
EM Normandie is the place where we enjoyed a lot. The interns provided for us are very helpful and caring. The professors are very talented and they gave us a chance to prove ourselves. Brand marketing and Doing Business In France are the two subjects where we got the chance to prove our capability and creativity. The Business Project given to us is the most important. Business Project reminds me that if we work in team, we can achieve anything. Also the topic given to us is related to the specialization I took. That's what made it so interesting. I can't forget the beauty of Caen and the hostel where I lived. It is the most beautiful memories of my life."
CHARAN TEJA
ITM CHENNAI (PGDM-IB)
In ESSCA the class would be as fresh as sunrise, new concept new approaches to our learning and really exciting that I couldn't afford to miss the Learning. Majority of time it so happened the concept being taught to us that time would have already been taught by our professors back in India. This made us stronger in getting clarity of the concepts and how it is approached by different culture people.
Simulation game was one of the subject I look forward for every week as it started it was exciting but when twist and turn taking place in further rounds , there came the real challenge of applying the management skills ( finance. R&D, Promotion, etc.) Were more challenging to me.
My core subject was marketing and as my professor. SatyaSaminadan use to tell ''Real learning of marketing is in the field '' and now I totally believe in it. Getting on real field of brands and working a project for them was like a hand on experience to me. The problems a marketing department face in real life , how do they follow the current scenarios and keep themselves up to date with technology all ,we got to learn in the field through the project. Territorial marketing of Equestrian games which was about to be held in august was another project. It was damn exciting to work on such live project .
Brand management was also a part of our curriculum which made my perception to change that the essence of a brand is so important in marketing. Really a wide knowledge on aspects of marketing was gained. One of my favorites would be negotiation class that was so lively to do a role play with situations and convince people to negotiate. The real management skills were taught so practically in both the colleges .
All these came in some forms of knowledge to me n I believe ''an investment in knowledge pays the best interest ''. It was all about studies now the entertainment side no matter I was from Chennai the other batch from Mumbai always treated me as if they knew me from so long. I was blessed to have my own Chennai friends as well as Mumbai friends without whom this journey wouldn't be as smooth as it happened.
''The best advertising is done by satisfied customers'' yes I'm thoroughly satisfied with what the institution has given to me the experience of life, culture, friends and opportunity. I'm blessed to be part of such program I thank the institutions first ITM for believing in us that we are capable of it , then ESSCA And Normandy for accepting us to be part of their culture . I'm really proud to be a student of ITM institution.
KREETHI YADAV
ITM CHENNAI (PGDM-IB)
We reached ESSCA and the first session was from ESSCA director who told norms and rules and she is dynamic lady whose session motivated me to explore more. We had three subjects and one project to be done. Professors always encourage people who gave valid answer to their question by giving students extra points. I chose marketing. In industrial visit we went through many place which gave us good insight of business happening in Budapest to name a few we went to Unicum, Buddha bar hotel. Regarding the education and exposure we got are really different we never used any books to studies it was fully practical oriented studies which gave us new dimension on management.
Normandy was really a good learning curve in my career I should mention this infrastructure of the college was really awesome. We had Negotiation skill a new subject in Normandy which really helped me to know different part of the globe behave differently in negotiating. We too hard a role play analyse in that subject which really took me in a state of a manager of a company when we were practicing it. Mrs Marrie Perrie who was Project guide really helped us to do a project on World Equestrain Game. She brought few people from the organising team to have a deep insight of things happening out there. Mrs Perrie was 60 and she never behaved with us as her age says .She was so kind and light hearted. This trip is dream come true for me to see most exciting cars in the globe and also this trip helped me to full filling a dream of clicking me near most exiting cars in the globe.
BHARATH KUMAR
ITM CHENNAI (PGDM-IB)
ITM Business School aptly added the prefix "i connect" to their PGDM Program, importance of widening connect with the industry. At ITM B School, Chennai, we organise Guest Lectures from the industry, Management Development Programmes, Inclusion of industry experts in Board of Studies, Live Projects and Internships that add insights to the trends in industry.
One such endeavour is the strategic tie-up with Shoppers Stop, a classic instance of industry constantly shaping the students in their two years Management Program. This could be possible owing to the rigorous five months internship, in place of the conventional two months internship. Similar to a final placement process we have the HR panel from Shoppers Stop visiting our campus and they hand pick the ones who possess the aptitude and attitude needed for their industry.
The students undergo paid internship with them, coupled with executive training and project work supported by industry guide and faculty guide. Once the internship is completed the students are trained during weekends and they also complete their capstone project with Shoppers Stop. What is fantastic about this whole tie-up is the focus the students work with during the PGDM and the pre placement offer they bag for their efforts as Development Manager and not Management Trainees once they complete their PGDM.
We have been fortunate to have Shoppers Stop understand the benefits of the tie-up, not many organizations would. Sathyashis Banerjee, DGM-HR, Shoppers Stop who was in ITM Chennai, mentioned that the idea from ITM on iConnect has made them rethink their recruitment process and now vouch on the success of placements that happen through this industry academia interface. Today the strength of top business schools like Harvard, Kellog, Sloan, Wharton etc. is their bonding with industry through interactions, research, problem solving and case study preparations and internships. For business schools in India, there is an ongoing struggle to create a healthy liaison between industry and each business school. How many Shoppers Stop do we have in India that can be encouraging to create an industry learning platform for B Schools.
LIVE PROJECTS - A WAY OF LIFE AT ITM BUSINESS SCHOOL CHENNAI
Contrary to traditional lecture delivery mode, ITM-Business School Chennai tries innovative pedagogic tools in its course curricula. One among them is to encourage students to do a live project for each and every subject they are being taught. Students move out of the campus in groups and meet students, housewives, employees, children... they come in contact with a cross section of the society. They identify a topic, interact with people who are relevant to their study, question them, observe them and even capture visuals and videos. Field visits are followed with in depth discussions and deliberations with their peer group members and domain experts. Apart from an exposure to the real world it helps them in understanding the concepts better. A Professor commented, "It was quite wonderful to see them coming back to me talking and explaining how theories are being practiced outside. They even noticed some flaws and being management students they also tried out solutions". A group's visit to AMMA canteens made a lot of noise and talk among the fellow students in the campus. It was in connection with their subject Macro Economics. The students visited, observed and interacted with the people who run these canteens and those who patronize them. The supply chain, production and delivery, customer care, the hygiene factor, human resources - all were the areas of study. While praising the scheme the students also came with an interesting remark: The low-cost tiffin centres, which have become popular among the poor people, are aimed to offer affordable breakfast and lunch to daily wagers, auto and rickshaw drivers, vendors and other floating population from the lower strata of the society. But the quality, price and hygiene attract a segment which was never the target and we came across them in plenty in Amma canteens. They are IT and Software professionals..!
We, at ITM, believe in development that is holistic and inherent. Education, as we see, is one that is continuous and complementary, that which extends beyond the mere realm of grade-sheets and placement records. We believe in creating leaders, not just managers. In keeping with this tradition, we encourage our students to engage and participate in diverse arenas that help them evolve into holistic leaders.
This very aspect was again brought into the limelight recently when a student of ITM Chennai was selected as a 'Young Achiever' to participate and collaborate in the NANO GENEXT ACHIEVERS program.
Sindhu Priyadharsini Sankar (28), student of International Business, was one of the 60 Young Achievers shortlisted and selected from among 2500 applicants across the state of Tamil Nadu. Currently pursuing her industry-intensive ITM iConnect internship program with a promising Start-up in Chennai, Sindhu was chosen for her potential expertise in the field of Creative arts and Entrepreneurship. Previously employed with the Tata Consultancy Services, she was also one of chosen 300 'Yatris' that participated in the Tata JagritiYatra (2009-10), which is a national level program for fostering and sustaining entrepreneurship. In their own words, NANO GENEXT ACHIEVERS aims to identify, engage, & collaborate with young achievers from different walks of life. The program aims to give a common platform to selected achievers, where the bright young minds come together and engage through various online and offline activities.The Chennai Participants included a plethora of young professionals - doctors, engineers and researchers, entrepreneurs and students, all of them driven by a singular passion for excellence and achievement.At the 'ice-breaker' session held at Hotel Aloft on OMR, Chennai, the chosen achievers had had the privilege of interacting Ms. Rajalakshmi Vijay, Head - Customer Experience at Tata Motors, Mumbai. Fun drives in brand new Nano twist vehicles at the Go-kart premises, ECR, followed by Crossword puzzles and a creative story-making fun event formed part of the activities held during the day that culminated in a grand lunch-banquet. The highlight of the day was the Q&A session led by Ms. Rajalakshmi. The participants were promised of more in store for the future, with the prospect of engaging ace-racer Narain Karthikeyan in one of the near-future Genext event. Talking about her experience, Sindhu says, "Thanks to ITM, I am now back on the right track. After marriage and child birth, family responsibilities had become my sole point of focus. The decision to join the PGDM-IB program at ITM Chennai was a turning point in my life. The industry intensive ITM curriculum gave me the right amount of re-orientation towards my career path. The program, in driving me to realize my full potential, has successfully magnified my scope of performance and ITM has taught me how to create and sustain balance amid priorities. NanoGenext Achievers is definitely an outcome of this balance. I now feel empowered personally, academically and professionally."
Hearty Congratulations!
We congratulate Prof. Lakshmi Mohan, Dy. Director, ITM Business School Chennai on nomination for the Apeejay Karmayuga Bronze Chakra in collaboration with
DORAI Foundation for Inspiring Solid Character among fellow citizens.
Her nomination was validated by her role in the below mentioned areas :
1. Imbibing social sensitivity in the students.
2. Supporting DF's Relief operations during Kashmir floods.
3. Creating a platform for students to Network with other NGOs and Service Providers for betterment of the stakeholders.
4. Positive attitude towards social cause.
5. Self motivated and Proactive participation in social initiatives.
6. Leadership qualities required for community service.
7. Giving a social perspective to the corporate world.
Though the Life Insurance Companies Act was passed in 1912, the Indian Insurance Sector begun only in 19th January 1956, since there was a disparity between Indian and Foreign companies during the early days. The first ever company existed in India for life insurance business was Life Insurance Corporation (LIC).
In a Society's point of view Life Insurance increases the sense of ownership in a Family, responsibility and also increases the importance of protection during unemployment and health. Any individual will go through a phase of unemployment or financial constraint during his life span. Life insurance will help during those crisis period.LI reduces the insecurity factor for a customer which might in turn increases his productivity at his work place as well.
However until the private players entered the market in late 2000, the ratio of Life Insurance premium and the GDP was just 1.9% for India (Source: The Changing Product-Life-marketing case, ICMR) and around 80% of the LIC premium came only from endowment and Money back policies. Insurance being the nationalized industry fails to exploit the potentiality of the market. IRDA approved the entry of Private players in Apr 2000.
IRDA was particular on the financial stability of an entrant and stipulated a very high solvency margin and entry capital requirements. Foreign Direct Investment (FDI) was allowed up to 26. This forced the foreign companies to have collaboration with Indian Companies. The competition prompted the significant growth in LIC's performance too with annual growth rate of 36% compared to only 16% prior to this reform. (Source - Indian Insurance Industry since 2000 - IRDA). In 5 years, Private players captured 35 % of the market share from LIC which in turn made LIC to think innovative products and marketing strategies and fight for their market share.
As per the Indian-Industries Report, Today the Indian Insurance Contributes up to 7 % to GDP. And according to the Insurance council Indian Life Insurance Council is the fifth largest life insurance market growing at a pace of 32-34%.
As a researcher, I would like to understand how did this happen? What was the difference made in the market which boosted Life Insurance Business 20% growth?
Definitely marketing of the product played a major role, but prior to that product innovation came in. There were ten private entrants in the year 2000-2001 (Source: IRDA), Some companies did an exhaustive market research about the products need to be offered. The market research evidenced that there are no customized offerings in the market. It was observed that only the endowment and money back policies were popular among public with high premium and less life cover. More over the findings also derived the term for paying premium was always high and this could lead policy lapsation.
The companies focused in bringing need-based products and effective marketing strategies which will delight the customer to buy an insurance policy. The outcome of this market study made the Private entrants to introduce innovative products in following categories:
a. Unit Linked Plans
b. Pension Policies
c. Health Insurance Policies
Life Insurance Industry growth in Rural Areas :
Selling new products to new consumers, Life Insurance companies followed Ansoff's matrix model (Market expansion grid, Intensive growth strategies) to understand the market and brought in new varieties of products to the various segments of people. Customer can withdraw the money after 3 years but still the policy continues for few years.
Income Levels and Income tax: In the year 2000, When IT had a boom in India, many software companies and MNCs Invested money and created job opportunities in the country. Life insurance being one of the instruments to save tax under section 80 (C), 80 (CCC) and 80(D), Companies marketed the products as 'Tax-Savers' which facilitated the 'Youngsters' segment by saving the tax through Life insurance.
Threat Factor theory: Nothing is certain in human Life, So life insurance made Advertisements to show as to how to make Financial stability in case of Job insecurity. Insurance companies targeted accidental death, accidental inability, Health Issues as well. This created awareness about Life Insurance among public.
Rural Market, The insurance companies started designing products for rural markets as well. The Products were designed in such a way that the premiums are affordable for farmers and Lower income group. Many insurance companies implemented this since the huge potential is there in the Rural Market. IRDA came up with Rural Sector Obligations, which insist the companies to sell minimum number of policies in rural areas in a year. Insurance Companies introduced a Concept called 'Spoke Branch' which means Rural Branch.
As on 2010, there were 23 private life players and LIC, they have given different dimension to the product life insurance which created interest among the public buy a life insurance policies which in turn important for an economy as it is a one of the major contributors for GDP.