Life @ Amity Jaipur City

Amity Nurturing talent is well said, this title slogan is what we can visualize at Amity Jaipur. The team of ABS (Amity Business School, Jaipur) completely focuses on the overall development and finding the talent of the individual to come up. Man...

Amity Nurturing talent is well said, this title slogan is what we can visualize at Amity Jaipur. The team of ABS (Amity Business School, Jaipur) completely focuses on the overall development and finding the talent of the individual to come up. Many opportunities are given to the students by which not only personal development but also professional development takes place. For giving the chance to speak in the auditorium, all the students are assigned certain topics and in a group of 5-6 students, they have to represent their presentation in front of the entire audience present in auditorium. This gives the student a boost up confident to speak in the mob, helps in overcoming the stage fear.

To understand the concern of team work, some assignments are given in a group of 5-6 people so that students can understand how to work in a team and how to win situation and manage the work in a team.
Along with this, Faculties of ABS are so cooperative that they are ready to sort out the problems of the students even after the class gets over. One can even discuss the topics at length until the students are not satisfied. Usually in the classes also faculty ensures that all the students are able to cop-up to the taught portion in the class or not.
There are special student lounge for the student to sit and study over there at times when the students are free or don't have their lecture. This student lounge is fully equipped with the WI-Fi facility with which students can make the optimum use of it.
The same facility is available for the reception, so that the people who are visiting the college can also enjoy this facility.
Also, there are separate computer labs which are also equipped with fast internet connections for facilitating the students at the peak.
Personal Attention:-
It s been taken care by the mentor and mentee system which gives the students a privilege for overcoming their problems and in case the mentor of a particular student is absent, then there is an alternate mentor to whom the particular student can approach. Then there are MI rooms which deals with the urgent facility of medical aid required for the students. Then in case of severe ill health conditions students are directly taken to NIMS(National Institute of Medical Sciences) which is 2 km far from AMITY jaipur, and the student gets immediate treatment with rewound team of doctors available there.
Enjoyment And facilities :-
There are multiple places to enjoy, CCD is within the campus of the college where students cherish their cool moments and then McD is on its way to start in campus as well. Then there are general departmental stores where students get all the facilities of basic necessity. Then there are FUEL ZAP which is a fast food junction for students. Also, there is a local stall shops which provide wonderful BHEL PURI, PAW BHAJI, CHOWMEAN, and lassi etc. Also there are few thaddi outside the college which do provide the fast food stuffs and snacks like samosa, kachori, and patties which is a real thrill to have it. This is a special patty which comprises of onion, tomatoes, namkeen and a special masala which gives a yummy taste to it. Also one can enjoy shakes of different flavours like chocklate, strawberry, juices and many other like lemon water etc.
Then there is wonderful laundry system where clothes are given for washing and are returned well on time. This service is free of cost for the students only.
With all this there is wi-fi hostel facilities available for the students to enjoy net at their rooms as well.
This was just a brief of how life is at AMITY JAIPUR, for any other updates feel free to buzz and ask.

Wednesday, 10th april'13

An industrial visit was conducted by us for the students of BBA , B.Com to give them an exposure of the working culture of the real world. This has set the pathway for the students to come forward for their interest in Computer stream and get a chance to enhance their learning. Below are some of the pics of the industrial visit. This visit includes the inauguration introduction presentation by meetanshu and abhijeet, Then followed by the .net lecture on the already done program by SigmaTech(name of the company). And then a live application of android on android handsets of students.

Recently, a farewell party was conducted for the 4th sem MBA students, as a gesture of love and amusing culture. This was entirely organised by the juniors i.e. 2nd sem students which was started with the ceremony functions of awards, dances, music, singing and different other events and then lastly was followed by a D J night with Dinner.

4th May'13, CONVOCATION DAY.....Formally the bigger event took place into the scene of Amity Jaipur i.e. CONVOCATION DAY, where different guest of honours were invited from different places. Our respected Aseem Chauchan sir also visited the campus and give the degree to the respected students as a token of love and honour. This marked with the great passion and happy gesture at the campus on 4th may'13. This ceremony started in morning and ended in evening with the different prizes, award distribution, and finally followed up by awarding degrees.

Jaipur is the capital and largest city of the Indian state of Rajasthan in Northern India. As of 2011, The Population of the Jaipur Metropolitan area is 3,646,590. Jaipur is the 10th largest city of India according to census of 2011. Jaipur is known as the Pink City of India. Jaipur is among few cities referred as educational hub since the city includes more than 15 government & private Universities and many other educational institutions including more than 40 engineering colleges. The reasons why you should consider Jaipur for MBA are as follows:

All Big brands are available: Getting a qualification from a well known educational brand has become a new trend in the professional education sector. Jaipur provides you the big, reputed and established brands like Amity, Manipal and ICFAI etc. offering their management programmes. The courses offered by these big brands in Jaipur costs to students less as compared to their main establishment from where they became esteemed. The difference in fee is as much as 30% to 50% less cost in Jaipur. This is becoming an important reason why students are coming to Jaipur for their MBA.

Accommodation: Jaipur offers good locality to choose for student accommodations all around the city. Popular areas include Raja Park, Malviya Nagar, Lal Kothi, Tonk Phatak, Bani Park etc. and their nearby localities. Almost out station students live in these mentioned areas as they are normally in the centre of the city and well connected to all parts of city.

Cost: Cost can be divided in parts including accommodation, food, transport etc. Though it is always recommended that the out station students should stay in their respective institution's Hostel but many of them choose their own accommodation to experience the city life style. For them, numerous PGs, private hostels are available. If we calculate the average rent of a student accommodation (AC/Non - AC) in the above mentioned areas, it costs in the bracket of Rs. 3500 p.m. to Rs. 5500 p.m. for twin sharing basis. Students from outstations normally rent a flat and live in a group of 4 - 5 students and it brings the cost around Rs. 2500/-p.m. for them in the same localities. Normally the outstation students take the services of a Tiffin center which costs around Rs. 2500 p. m. to Rs. 3500 p. m.. City transport facility in Jaipur is among the best of the bests. There is an availability of concession to the students even if they are travelling in private city buses when they show their authentic student ID. It brings down the transportation cost. The developed phases of Metro project are expected to run their services by end of August 2014 which will in turn boost the connectivity among different localities in the city. One may expect the overall monthly expenditure in the bracket of Rs. 6,500/- p.m. to Rs. 8,500/- except the leisure expenses. This is in turn is much economical OR "cheaper" as compared to the other educational hubs like Delhi NCR, Pune, Bangalore, Hyderabad from the cost point of view. Normally the other cities lie in the range of Rs. 8000 p.m. to Rs. 12,000 p.m. for the same overall expenses except leisure.

Corporate and Industrial climate: As Jaipur serves as one of the big cities in North West India, many companies have their Regional head quarters and corporate offices in Jaipur. Big companies like BOSCH, Genpact, NBC, Shree Cements, Sony ericsson etc. are having their sound presence in Jaipur. Jaipur also is one of the prominent destinations in India having huge export activities in the sectors like Handicarfts, Textiles and Gems and Jewellery. They provide good opportunities to MBA graduates with International Business specialization. Within 200 Kms. Of city's range, NCR localities like Kotputli, Neemrana etc. are becoming industrialized like anything. Many companies like Hero Honda and all are investing thousands of rupees in their projects and it would also impact the employment prospects of future MBA passouts. As the government of Rajasthan is run by the same party who will be ruling the central government, the combination makes this capital state more prone to have good inward investment in future. The developing Special Economic Zones are all set to welcome the new changes happening in the political scenario. Mahindra SEZ located here is also one of the largest IT SEZ in India. Overall the city is very promising in terms of corporate and industrial climate.

Placements: In past 4 years, I have seen the following companies in Jaipur recruiting our MBA students: Vodafone, Axis Bank, Airtel, Ambuja Cements, Shree Cements, Asian Paints, BMW, Ultratech cements, Wipro, Deloitte, India bulls, Trident group of Hotels, Genpact, BOSCH etc. From marketing and finance jobs point of view, Jaipur placed students get a package of minimum 3 Lacs p.a. in the foresaid companies which is not bad because their investment is also not much when we compare to other cities like Pune, Bangalore, Delhi NCR. A package of 4.0 Lac p.a. in Pune OR A package of 5 Lac p.a. in Bangalore after spending 10 - 12 lacs for MBA is not a wise decision. HR and IB jobs are normally less paid all around India. Jaipur, one may find the starting package from 1.8 L p.a. to 3.0 L p.a. for a fresher. It is same even for the financial capital cities like Mumbai. Overall one can say that placements are good and improving every year but student's quality opting for MBA is going down resulting in the overall bad fame of MBA graduate's unemployment across India. I have never seen a student in last 4 years having good conceptual clarity and good communication skills sitting unemployed.

Leisure: Jaipur is the home of many small castles, forts and historical places one can visit. All big hotels like Fairmont, Le Meridien, Clarks Amer, Mariott and many more are present in the city. It also homes restaurants, food joints at par with any big city in India. City's night life style is also blooming and the lounges and Discs available in the reach of the people living here making it more leisurely. They are not over prices too as compared to the same available in Pune, Bangalore and Delhi NCR etc.

Health & Safety issues: In case of any health Or accidental emergency, there are several excellent hospitals in Jaipur that one can choose including Santokba Memorial Hospital near Rambagh Palace crossing, Fortis Hospital on JLN Road and SMS etc. From safety point of view, especially for girls, the localities where the PGs and private hostels are located are much safer as compared to Delhi NCR because these are dense residential areas where numerous families have been living and they have opened their own PGs and hostels with good security measures.

Connectivity: Jaipur International Airport is situated in Sanganer, about 7-10 km from Jaipur Terminal 1 is 10 km from the main city and both domestic and international flights operate from here; whereas Terminal 2 is 7 km from the main city and only domestic flights operate from here. This being the only international airport in Rajasthan is well connected with all major cities of India. From Jaipur, air Connectivity is available to cities like Ahmedabad, Bangalore, Chennai, Delhi, Goa, Hyderabad, Jammu, Mumbai, Pune, Chandigarh, Guwahati, Kolkata. International Flights include Dubai, Muscat, Sharjah. Railway is another option for Jaipur Connectivity. Jaipur Railway Station (Jaipur Junction - JP) is the largest of all railway stations in Jaipur. Jaipur is the headquarters of North Western Railway zone. Stations connected to Jaipur include Delhi, Mumbai, Kolkata, Chennai, Indore, Ratlam Junction, Chandigarh, Kota, Hyderabad, Bangalore, Gandhinagar, Pune, Ujjain, Bhopal, Gwalior, Jabalpur, Nagpur, Itarsi, Lucknow, Kanpur, Varanasi, Patna, Trivendrum etc. For road connectivity, the main depot of jaipur is Sindhi Camp. RSRTC operates bus service to all the parts of Rajasthan and New delhi, Uttar pradesh, Haryana, Madhya pradesh, Gujarat, Himachal Pradesh, Jammu Kashmir, Chandigarh. These the best ways for jaipur connectivity. Jaipur to Delhi NCR 24 X 7 buses are available. Well connected to Delhi and Gurgaon which are the corporate hubs.

Mr. Himanshu Vyas


Amity Business School

Amity University Rajasthan

When I thought about what should be the "one learning" from my nearly two decades of work experience in industry as well as academics, which I can share with future managers, I was reminded of my marketing professor, who once said "Kotler is Bible of Marketing". In my first semester, that statement had a profound impact on my barren mind - barren because being a science graduate, I was as clueless about marketing as a rabbit is about the road in the beaming headlight of a fast approaching car. But fortunately the reading of the Kotler book had such an impact on me that I found out that marketing is no fun, partially because of my love with numbers and the lack of numbers in marketing subject. To my utter dismay, marketing in real world was only about numbers. So I thought why not share my experiences with the business management books and how I had to learn, unlearn and relearn to survive in corporate world.

It is not that I am blaming Kotler book or my marketing professor's love with the book for my entry into the world of finance, but what I have found over the years is that in Indian business education there is an over-emphasis on the usage of books, primarily text books. What has happened is that the business education in India has been primarily influenced by the Indian education systems - both secondary as well as higher and laid a culture of book reading to score good grades in various courses. Let me stand corrected, I am not advocating that there is no need of books for business education, but what I have realized that books cannot be the focal point for business education. 

To prove my point of view, I will focus on certain basic requirements of and/or from management students and explain how books fail to deliver on those fronts:

Writing Skills: There are numerous books on business writing, yet none of these focus on how to write professional emails or reports; unfortunately there is no book to explain how to write a sales proposal or a monthly department report. In corporate world, good writing skills are considered equally important as oral communication, believe you me, I have found that writing are far important that oral because oral may be forgotten after some time, but writing is always available in records. 

As a finance professional, I was once asked to prepare an appraisal report and present the same to the approval committee (dreaded PowerPoint presentation). After devoting more than a week, what I was able to produce was a 30-page document and 50-slide presentation deck. When I went to my manager for review, he simply looked at the thickness of the documents and politely said (in the managerial tone) that anything more than 5-page appraisal report and 10-slide presentation would be a waste to time. What I found disturbing that when I prepared a project report of 10 pages in my MBA days, my faculty said how you will survive in corporate world if you can't prepare detailed self-explanatory report and was given a "repeat" remark on the report. 

Cross-relationship among various disciplines: I opted for finance specialization. During my stint with a consulting firm, I was working on an engagement to prepare a business plan. I was very enthusiastic about the same as I would be working and playing with numbers. But for the first fortnight we were just working to understand the market dynamics...just wait, which finance book covers market dynamics and its impact on financial projections. If a student opts for finance and marketing dual specialization, he/she ends up studying subjects like Marketing of Services, Advertising & Sales Promotion, Financial Engineering, Security and Portfolio Management and so on. Which one of these subjects focuses on cross-relationship between marketing and finance? To add one needs to have operational and human resources knowledge also to be successful.

Another school of thought would say Strategic Management subject covers these cross-relationships, but what most strategic management books focus on is an extension of marketing and economics and fails to properly address financial and operational domains.

Start a Business: There has been a change in the way management students look at future in the current economic environment. When I ask my students "What are you future goals?"; majority would always answer "to start my own business." However, the MBA books are focused on how to manage an existing multi-million dollar company. For an entrepreneur, it's more important than ever to separate their product from the rest of the pack, to create a niche. Such an approach is not properly documented or focused on in the management books. Their differentiation is focused on how to manage existing business and innovate for the same.

It is very commonly said about management students that they should have entrepreneurial skills and focus on creating jobs rather than doing one. To manage such a trend, it is very necessary that the management books which are written 15-20 years ago also change the direction and provide what is really required in the corporate world to survive - for example, a marketing manager's tool kit is not only complete by having knowledge about various Ps, but key ingredient of success is to know how to use these Ps for developing marketing strategies by understanding relative and critical importance of various Ps.

Mr. Ashish Kumar is the Deputy Director, Amity Business School, Jaipur, Amity University Rajasthan 

Financial statement analysis is described as the process of identifying financial strengths and weaknesses of the firm by correctly launching association between the items of the balance sheet and the profit and loss account. It is usually recognized that the objective of financial statements is to offer information about the financial position, performance and changes in financial position of an enterprise that is valuable to a wide range of users in making economic decisions. Again, financial statement analysis is the method of accepting the risk and profitability of a firm in the course of analysis of reported financial information, by using different accounting tools and techniques for evaluating and pricing credit risk and for doing fundamental company valuation. The financial strength of firms is of distress to numerous negotiators in society, including investors, bankers, governmental and regulatory bodies, and auditors. The credit rating of listed firms is a significant indicator, both to the stock market for investors to regulate stock portfolios, and in addition to the capital market for lenders to determine the costs of loan default and borrowing conditions for their clients. It is also the duty of government and the regulatory authorities to observe the general financial status of firms with the aim of make proper economic and industrial policy.


Further, auditors require examining the going-concern position of their clients to present a precise report of their financial standing. The failure of one firm can have an effect on a number of stakeholders, including shareholders, debtors, and employees. However, if a number of firms simultaneously face financial failure, this can have a wide-ranging effect on the national economy and possibly on that of other countries. There are lots of causes of corporate failure which include the liquidity, solvency and profitability position. In today's economic climate overtrading can also create the risk of illiquidity and lead to corporate collapse.

A prediction is a report regarding the means effects will take place in the future, frequently but not constantly based on experience. Prediction is very much associated to uncertainty.

Financial distress is a situation where a company cannot meet nor has intricacy paying off its financial obligations to its creditors. The chance of financial distress increases when a firm has high fixed costs, illiquid assets, or revenues that are perceptive to economic downturns. Financial distress is a term in corporate finance used to point out a circumstance when promises to creditors of a company are broken or honored with difficulty. If financial distress cannot be relieved, it can lead to bankruptcy.

Financial distress is generally associated with some costs to the company; these are known as costs of financial distress. Now obviously question arises? How can financial distress be predicted? This question is of curiosity not only to managers but also to external stakeholders of a company. A good number research studies on company bankruptcy and failure predictions were prepared in developed countries for example those carried out by Beaver (1966), Altman (1968) in the United States, and Ganelasingam & Kumar, (2001) and Cybinski (2001) in Australia. Financial distress prediction happened to a significant accounting and finance research area since 1960s.

Based on the cash flow outline, Beaver carried out three different univariate Journal of Management Research analyses-profile analysis (comparison of mean values), dichotomous classification test and likelihood ratio analysis- so as to observe the predictive portrays and usefulness of each variable (Yu-Chiang Hu and Jake Ansell, 2006). By and large, financial distress leads business failure and downfall. Consequently, reviewing the financial trends and financial information of a business on a periodic basis, provides the analyst, important imminent with reference to the performance and position of the business and companies under review. A premature forewarning scheme replica to facilitate can predict distress and can provide signals of financial problems forward would probably be constructive in minimizing or absolute prevention of revelation to potential extensive failures for their own companies and shareholders or their clients. Based on a new trustworthy and perfect model Indian companies and beneficiaries might be benefited.

The objective of the present study is to build up a collapse prediction model using multiple discriminate analyses through unusual financial ratios to attain a better prediction accuracy rates for failed and non-failed companies for each of the five years before the date of the actual company failure. 

Mr Udayan Karnatak, Lecturer, Amity Business School, Amity University Rajasthan

MBA is a transformational experience but there are only few who really gain after getting the professional degree. The few who gain have really capitalized those 2 years and not only gained professionally but also personally. 


Are we really manifesting ourselves as MBAs? The modern day contemporary companies search for performance and not merely degrees. They seek desired behaviour from the newly recruits and you will only manifest yourself as MBAs and display desired behaviours when you have really transformed during your MBA. During your 2 year stint at MBA, you will be participating in various activities besides class room teaching which shall make you learn various skills, which shall result into desired behaviours and which in turn shall result into desired performance in the companies. Let me present before you a list of pertinent questions and answering and acting on them shall help you in gaining from your two years' experience. 

Have you envisioned your future after MBA? As to where you desire to reach 5 or 10 years down the line and how will this professional education help you to reach there and what else you need to do to reach that destination. Have you thought of your dream job, and what does your dream job holder do? Have you ever thought before enrolling in an MBA as to what would you be majoring in (HR, Marketing or Finance etc.) and why? What are the skills or competencies of your desired job or career and how you would learn or get yourself trained in those skills during those 2 years? Have you prepared a list of institutions other than your alma mater which can provide you those requisite skills? Have you met people who are in similar jobs/ careers like your desired jobs/careers? Have you met or try to contact the alumnus of the institution? How do you plan to build your network during these years so that the network would make you employable or enhance the chances of getting the job? Have you introspected your strengths and weaknesses and framed a perspective as to how you would be capitalising your strengths during your MBA? Have you thought of the type of competition you would be facing while trying for jobs in campus or otherwise? How would you handle those challenges? Have you identified the activities besides class room teaching your institution is organising and how would you exploit them as a participant, an organiser or as a mere spectator? How good your communication skills are and how you are improving upon them?  What is your meaningful take off from the class room sessions, the expert lectures, and capsule or certificate courses? Are you an active member of your group, team or club? Are you the member of the placement committee in your college, if no, why not? Do you volunteer yourself for various events or activities in your academic institution or shy away from them?

These are only some of the questions which are thought provoking questions and you should devote serious time in answering these questions and more meaningful questions that come to your mind. In the first take, these questions look very idealistic but I am sure if you take the opportunity to meaningfully address these issues, I firmly believe that you would make the best of those two years. 

Dr Himanshu Shekhawat, Sr. Lecturer, Amity Business School, Amity University Rajasthan

Amity Business School, Jaipur : Interview with the Vice Chancellor & Pro Vice Chancellor 

Prof. S. K. Dube - Vice Chancellor | Amity University, Rajasthan

Former Director of IIT Kharagpur and Professor of IIT Delhi, is currently the Vice Chancellor of the Amity University Rajasthan. Professor Dube was the President of the Indian Meteorological Society (2001-03) and the member of the large number of national and international societies and professional bodies.He is also the member of the Governing Councils of a number of institutions and universities and is also involved in several decision-making bodies formed by the Government of India

How has your role evolved in the context of the Business School at AUR, since 2008?

Management Graduates faced their first challenge in the new era of Indian economy with global slowdown posing serious threat to relevance of management education. The emerging scenario demanded more skills based learning in comparison to theoretical education. Hence, to make our students more employable and sustainable, we decided to bring in paradigm shift in the teaching – learning process. Following initiatives were adopted to attain the aforementioned objective:

i. Introduction of innovative flexi – credit courses to maintain dynamism in curriculum which in turn ensured that students keeping pace with requirements to face ever evolving challenges in the industry.

ii. To ensure all round development of students, a structured process to develop behavioral skills, foreign languages and hobbies through basket courses has been established.

iii. Academic rigor has been constantly enhanced by hiring quality faculty having sound academic credentials, preferably with industry experience and by focusing on projects, course delivery mechanism, conferences, seminars and workshops.

What's your biggest achievement as a part of the University?

To inculcate achievement oriented work culture amongst students and faculty members. I believe that each and every activity in an organization shall be aimed to achieve pre- defined objectives. This has helped to bring efficiency and effectiveness in operations of the University.

What are your future plans for the University?

i. To make the University research driven by taking up more projects in the areas of national and international importance and higher involvement of students in participation of these projects.

ii. To make the University ready for taking up higher number of consultancies and corporate training programs which will enhance the industry – academic interface and improve the exposure of faculty/students.

iii. To focus on excellent placements for students by directing all the academic process to increase the employability of students.

Have queries about Amity Business School Jaipur? Ask them here -->

Maj. Gen. B. N. Kaul- Pro-VC | Amity University Rajasthan

Maj. Gen. Kaul is with Amity since 2010. He was the director of Amity Business School, Jaipur for three years, and is currently the Pro VC, Amity University, Rajasthan. He is also the director of Amity School of Hospitality.

In the past, has served in the Parachute Regiment of the Indian Army for 39 years and was also the head of Graduate School of Hotel Administration, Manipal and brought the school to number one position for 3 consecutive years. 

As the Pro Vice Chancellor of the University, what are the the three things that you believe that Amity University Rajasthan stands for, which any MBA aspirant in the country should be aware of ?

i. A fully Flexible Credit System wherein an MBA aspirant can pursue the course of his/ her own choice as also choose his/her own pace for acquiring requisite credits .

ii. Provides the MBA students a cross cultural exposure by opting to study at Amity Campus (es) abroad in London/Dubai/Singapore/Mauritius/China.

iii. Besides providing option to choose from various specializations in MBA, would also assist in realizing their dreams of becoming entrepreneur.

Read what Dr. Dahima, Director, Amity Business School, Jaipur has to say -->

Interact with the current students at Amity Business School Jaipur -->

Amity Business School, Jaipur : Interview with the Director

Dr Vijay Dahima - Director, Amity Business School, AUR

Dr. Dahima has completed 2 Decades of Corporate Experience in Pharmaceutical Industry before embarking on a wonderful journey as an Academician, for the last 7 years. He has been associated with Amity University (in various locations) for the first 5 years of his Academic Career. He has had the opportunity to teach in Gannon university (US), NUS (Singapore), AUDC (UAE) along with being the Director during the inception and initial years of AGBS Mumbai.

What are the fundamental differences in the way talent identification (for student enrollment) happens at Foreign institutions like NUS Singapore and Indian Universities?

The most significant difference is “intent”. In Foreign Institutions what is of significant importance is “why” is the applicant pursuing a specific Course from that particular Institution. From the Institution point of view, it is vital to understand the Mission and Vision of a Student, and thus the applicant is usually asked to submit a “Statement of Purpose”. Weightage given to the Aptitude Tests is just a part of the evaluation system, usually assisting in ensuring cutoffs for the Application process.

In India, huge importance is given to the Aptitude Score. Aptitude is usually measured in Quantitative Technique, Verbal Ability, General Knowledge and Deduction skills. This is predominantly a measure of one's Intellectual Quotient (IQ) and NOT her / his Emotional (EQ) or Social Quotient (SQ).

You have had successful stints in private as well as public Universities. According to you, what kind of Universities will shape the future of Asia ­ Public or Private?

The Public Universities have sadly become very complacent, especially in India. Most are sustaining on their past glory. Institutions like IIM's, IIT's and some other, have bucked this trend, mostly due to their foresighted leadership.

Private Universities are operating in a very competitive market. They cannot afford to lose sight on Performance, which is mainly based on Quality of Education, Placements, Research and Amenities provided at Campus.

Private Universities would definitely be dominant in shaping the future of Asia.The Public Universities have sadly become very complacent, especially in India. Most are sustaining on their past glory. Institutions like IIM's, IIT's and some other, have bucked this trend, mostly due to their foresighted leadership.

Private Universities are operating in a very competitive market. They cannot afford to lose sight on Performance, which is mainly based on Quality of Education, Placements, Research and Amenities provided at Campus.

Private Universities would definitely be dominant in shaping the future of Asia. 

What are the 3 most significant challenges in your role?

i. A Student's Average Gain in Investment (GOI) within one year of passing out from the course (Salary for one year) is lower than his Financial Cost of Investment (Tuition Fees ­ COI). My first priority is to initially equate and subsequently improve the ratio of GOI to COI within the ROI Equation.

ii. Due to abundance of placement opportunities presented by the plethora of Companies visiting Campus, there is confusion in choice for application decision, by the students. My second challenge is to integrate a system of career counseling to assist students to make the correct and timely choices.

iii. Although, there is a constant up gradation of Curriculum by the Board of Study (BOS), my third challenge is to integrate Live Industry Projects within the Curriculum as this leads to better Industry – Academia interaction.

Have queries about Amity Business School Jaipur? Ask them here -->

Do you feel that Private Universities in India will have autonomy to design some of the best programs in the world and change the game?

Globally, it has always been Private Universities that have shaped Industry relevant curriculum for programs due to the autonomy they enjoy. It is not only the autonomy but also a strong will to create a value based contemporary curriculum to remain relevant in a competitive market.

What are your future plans for Amity Business School, Amity University?

 In my opinion, the three most significant aspects for evaluating any B ­ Schools are Academics, Placements and Research. I have already initiated a process of mandatory research activity as part of our curriculum. I plan to introduce a Student's Research Cell, to enable Students to write Research Articles to reputed Journals and Publications. There is also plan to get into solving some relevant local talent development needs that are born out of the fact that Rajasthan is a hub for exports in handicrafts, gems, jewels, and textiles. This means that there is a scope of providing learning opportunities to family owned business owners/entrepreneurs in areas of critical management models for success in their businesses globally. Ingredients of such a program would include ­ knowledge of international markets and trade laws, product development and marketing, etc. 

Interact with the current students at Amity Business School Jaipur - >

 Personal financial planning is a process of determining an individual's financial goals, purposes in life and life's priorities, and after considering his resources, risk profile and current lifestyle, to detail a balanced and realistic plan to meet those goals." The individual's goals are used as guideposts to map a course of action on 'what needs to be done' to reach those goals.


Individual's major financial goals include finance requirement for his children's higher education, their marriage and his and his spouse's post retirement life. In addition to these goals, an individual needs to prepare himself to meet any exigency which may include medical problem, accident or some other emergency.

Present state of India is characterized by low household savings due to high levels of spending, inflation, improved but costly medical facilities, good but costly education options, less support of extended family due to nuclear family system, wasteful but unavoidable expenditure on marriage, increased life expectancy. 

Due to these factors, an average Indian is facing a dangerous situation where his present expenditure is increasing , leaving little scope for savings for the future on one hand and increased demand of funds for the future to meet his financial goals on the other. This situation reminds me of a story where one leading Shoe making company sends his sales man on a secluded Island to explore the possibility of opening a company's showroom on that Island. The salesman calls the owner after reaching the Island and informs him about the fact that all the inhabitants of that island are barefoot and use banana leaves as clothes. As per the sales man, there is no scope for selling shoes .The owner calls his sales man back and after few months sends another sales man on the same Island for exploring the opportunity. The sales man calls the owner and informs that Island is a perfect place to open the showroom as nobody is having shoes. 

This story is a true representation of India's present working population. Most of the working population is well short of meeting their personal financial goals due to pressures of present spending. The question is what the opportunity is. The opportunity lies in the solution to the problem of the working population. The solution is the right advice by the personal financial planner.

Personal financial planner diagnoses the financial problem of the client by asking right set of questions and by analyzing the information collected from the client. After diagnoses, he prescribes the right solution for the problem. After prescribing the solution, he ensures that solution is implemented for the client's benefit. He monitors the client's situation at regular intervals to make sure that client remains on the right path in order to achieve his financial goal.

Banks, Insurance companies, mutual fund companies offer numerous products which can become the part of the solution. The Indian market is full of solution seekers, looking for right advice. The Right advice can be given on the basis of right set of knowledge and skills. The Players in the financial market such as Banks, Insurance companies and mutual fund companies are looking for right solution providers in the form personal financial planners. This offers an exciting and rewarding opportunity to job seekers with right blend of finance and Marketing knowledge coupled with other desirable skills set.

By Mr. Rahul Agrawal, Faculty, Amity Business School, Amity University Rajasthan. 

Are You Sure, You are getting in the Right Course - 

Though we get a lot of scores and struggle to get a cut above the rest, many of us still wonder at a point of time are we actually taking the right train which will take us to our desired destination. Taking the train requires some basic needs. You need to have the ticket, which is a must that is a qualification. Second the preparation bout the duration of travel, such as food, water, finance, entertainment etc, same is required for the travel of our education- location, dependency, time in hand, priorities, finance required, etc. Third and the final the dream & destination. Have we utilized all our resources and waiting for our destination to treat us? Or have we planned ahead and kept the necessary back up plan? It is us who make the destination a holiday to remember or a trip we want to forget about.

We all know, everything is meant for everyone but we often get influenced either with the travel or with the destination and start wondering if we have boarded the right train. 

For some the destination could be decided, but their many trains to board , a direct super fast involving expensive tickets , better , better comfort  and more sincerity in time schedule.

We need to plan ahead and plan well to board such trains. But if deciding a sudden trip, it needs more efforts and more expenses. The train may be many some take longer routes and time and may or may not be starred with facilities. Decide and plan that is the key word.

Another thing that may occur after planning is what if you miss your train!!! Or it is cancelled or kept you waiting for long!!!

Have we planned for a plan B?

This is basically to highlight the fact that you may not be a good planner and have missed some key points that you identify later- the course, experiments, involvement, circumstances etc. If we need to reach our destination on time the Plan B also needs to be ready and functional in case of eventuality.

So dear students, understand the value of everything that you are involving yourself in .

The basic schooling will give us the theory of how trains operate but our destination and mode of travel in consideration of time and resource is our choice.

There are many tools that is services available to guide you for your dream destination but the efforts needs to be put in by your own self. 

Even if we have planned and boarded the right train, precautions and safety measures needs to be opted as a matter of force and not be choice. These are nothing but the regular training and internships to give you a drill about the real scenario, the success depends on how seriously we undertake the drill of safety.

And in the journey of our dream destination we should always remember our dream destination is also about boarding a new train so plan your travel and destination well .

All the best!!!

Ms. Rajni Sinha Verma, Faculty, Amity Business School , Amity University Rajasthan

After working four years in management education as a lecturer, I decided to enroll myself for a residential faculty development programme at a prestigious B-school. There were two reasons behind this decision. First, I wanted to improve my research and pedagogical skills and second was to re-look at the management education from the student perspective once again. This was like a real life role reversal situation where I can understand learning and other institutional processes from student point of view. It generally happens that we accept out believes without examining them properly. On the other hand the ideas and believes of others are often subjected to critical evaluation. This FDP allowed me not only to be aware of my own believes & perceptions, which I acquired as a teacher, but also critically examine them from students' point of view. I would share one experience that may be helpful to you.


In the introductory class of a subject, I felt that faculty has not gone through the reading carefully which he assigned to us for the first class. I listened to him another 10-15 minutes and it was clear to me that he actually did not read it properly. I simply could not believe this. It happened in India's one of the top B-school. I looked at the faces of other fellow students and observed that few of us were actually puzzled. I could not hold for long and I interrupted him couple of times. He appeared to be offended so I did not intervene further. After the class I also came to know that some of the participants also have not gone through the assigned reading. I discussed this matter with some other fellow participants. We agreed that we need to come prepared and ensure that it doesn't happen again. We increased the levels of our questions and then it never happened again with that faculty. In fact that particular faculty gave us some of "wow" learning experiences.

After some time, in an informal talk with programme coordinator I came to know that this faculty development programme doesn't enjoy a good reputation among faculty members as most of the participants do not put enough efforts to come up to expectations. As there are no formal evaluations for this programme so neither there is any pressure for scoring nor any fears of failure. Many participants come from typical government schools on government funds. So if one actually does not want to put much effort, one can't be forced to do so.

On connecting the dots, I realized that it may be possible that teacher may have read it in past but did not bother to go through again as he did not expect much from the class. He was not 100% wrong, not many students were prepared for that class and those who actually read it did not dare/bother to question him except me. On reflecting back on my four years of "teaching experience" I could recall many classes which I took without being prepared for the same. I liked to believe in past that it went well. I couldn't be more wrong. There must have been some students who came prepared and looking for an enriching experience, they must have sensed it that I was not 100% prepare and it must have disappointed them. Just because I was not interrupted or corrected, doesn't mean I did a good job. Considering the fact that students do not enjoy the luxury of no evaluation, no fear of failure, there exist strong possibility that they will not bother/ dare to challenge a teacher in the very first introductory class. Perhaps I too would have behaved differently, if there were similar evaluations pressure on me too.

This incident made me realized that as a student we do not necessarily get what we paid for, how much a teacher will deliver depends a lot on how much students can bargain collectively. Just as students do not treat all teachers in same manner, teachers also treat different classes differently. In some of the classes teachers are more involved compared to other classes. It has implications for both parties. Forming stereotypes for classes & students should be avoided by teachers and on the other hand students should also take collective responsibility of their learning.

Dr. Pankaj Jain

Amity Business School

Amity University Rajasthan

With the growing need of money, fame, success, position, power, achievement etc, the new generation of the country is expecting a lot from the options available to them for their career building and enhancement. Though many career options are available to the youth but the question is which one suits their requirements and lives up to their expectations the most? 

The aspirants for any program or course expect many things from it, i.e. over all grooming, growth, power, self development, position, status etc. but apart from all above mentioned factors, the key factor which attracts the attention of most of the youth is "MONEY"

In the current era of cut throat competition and globalization the focus of the youth has been shifted to make huge money from the other features of their expected workplace like motivation, safety, convenience, satisfaction, appreciation, appraisal and power as mentioned above. The new generation is rushing towards making more, more and more money by choosing the career option which could give them the best opportunity to make huge money at any cost.

Moving towards the next phase to turn these expectations into reality, a big question arises that what are the career options an aspirant of any program is willing to look for to achieve the expected vision of making huge money & how? The answer of the above question is obvious i.e. management studies. In the global market the only aim of the companies is to make profitable business and that cannot be achieved by a simple graduate or by an engineer, for that company starts searching for the person who is well enough to manage the people and yes this defines the word "management". The current scenario depicts that lots of students are moving towards the field of management to get handsome salary. Based on survey and studies globally, most professionals that have MBA diploma earned double than their previous income. As a result new generation is running in a race of MBA to make big money. This might be a shortcut for them to be richer and it's not bad idea as every individual in this era wants to get name and fame by hook or by crook. Since the knowledge of management has become an essential part of the growth and development of any organization and of an individual as well in the current era, there is an ample need for the management graduates to turn the dreams of any organization in to reality. It would not be wrong if we state that the need for the MBA professionals has risen over the years as a result of globalization, economic and industrial development in the country which has increased the demand of management graduates which leads them to rush towards the management programs like MBA to meet the demand in the current era and to satisfy their own need of earning huge money. Now again a question arises that, is being MBA the only thing which is required for achieving an individual's goal of earning huge money or there are some others too. 

There is an old saying that "you can only take a horse to the water but you cannot make him drink it" taking the mentioned saying in to consideration, an MBA degree can only help you learning the role of management in decision making, learning managerial skills to perform the duties assigned, providing an environment for learning, getting a good job etc. but the real story begins after this only. Which means that after getting a platform it is up to an individual that whether he or she performs as per the requirements and lives up to the expectations of the organization or not. Here the real learning of management is required to be applied and the role of management studies starts which could either take you to the top or remain at the same place. Now at this stage can we still think that a degree of MBA is the only thing required to be successful and to make huge money. It is a myth rather a reality, The summary of the article depicts that though it is required to have a knowledge and a degree in the field of management in the present era to make your dreams of making huge money in to reality, but along with it the aspirants of MBA must also know and learn that how to apply each theories of management in the real life situations in any organization to take the managerial decisions which contributes towards the success of the organization and an individual's as well. They must also develop the skills required to perform the duties to achieve an individual's and an organization's objective. 


Quality Mantra in Management Education is not about ISO Certification or Accreditation but it is all about how the Management Graduates find good jobs to meet the needs of the fast growing industries and the economy and prove to be better managers then others using the skills learnt by them to achieve the ultimate goal of making huge money.

Mr. Narendra Singh Bhati

 Amity Business School,

Amity University Rajasthan

The advantages of reading newspapers are numerous but for a student it is one of the most important ingredients for successful career. Reading newspapers provides wide ranging benefits for everyone in general but especially for the students they remain the most important source of news and information, despite the onslaught of the electronic media.


Remember their is systematic way of reading newspaper. Start from the first page and move ahead sequentially. Choose two papers to be read daily. 'The Times of India' and 'The Hindu' are two papers which offer all information required for MBA preparation 

Read daily - reading a newspaper should be a daily habit. Reading newspaper daily is one of the best ways to keep up to date with the ever advancing world. 

Read Holistically - implies reading newspaper from all perspectives. One important rule all aspirants should remember is that all pages are important. It doesn't mean all the pages have to be thoroughly read and remembered. We read at different speeds for different purposes of reading. Based on one's objective of reading the newspaper skimming, scanning and elaborative reading are three different techniques of reading. In skimming you read quickly to get the main points, you scan the article for special focus and in active reading you're actively involved with the article with elaborative study. For an MBA aspirant all three types are required for reading a newspaper. Skim the less important article like for eg classifieds, local news. You can scan the important headlines in the newspaper but actively read the editorial, Business and policy measures of the government.

Go slow Go fast- start reading the headlines of the first page and then the contents. First page is the most important page. While reading the initial paragraphs of the article, read slowly. Read the article but remember it is first few lines which tell us the entire story. First one or two sentences tell who, what, when, where, and why. If you feel you have understood the entire story you can quickly glance through the remaining story.

Make notes - As you develop the habit of reading the newspaper regularly you will become familiar with the layout of the newspaper. Underline the important points in the newspaper and record them religiously in a notebook (dedicated for this purpose). Also all the difficult words need to be noted down and decoded from dictionary. Start using these in normal routine it will enhance your vocabulary and communication skills.

Devote time - dedicate special time to read newspaper rather than reading in front of TV or while eating. 

Remember you are not reading as it is your hobby rather your objective should be to learn and progress. Initially you might require extra efforts for dedicated reading but slowly it will become easier for you. 

Prof.(Dr.) Shikha Sharma

Amity Business School

Amity University Rajasthan

Effective organizations are not build merely on investment and returns but more on the quality of the workforce, its commitment to the organizational goals and investments made to attract, train and retain superior human capital.  Human Resources (HR) constitute the most valuable asset in the context of development. Relative performances of nations, of regions of economy, of sectors of industry as well as of corporate enterprises are critically linked to quality of human contribution. The degree to which HR function has undergone a change over the past decades gives the impression that; there is apparently no saturation point for the growth of the profession. Today, every additional person, with effective skills and competencies, means additional profit. Earlier companies employed 'hands.' Obviously hands have limited productive potential. Today a company recruits people, it employs additional minds, and a creative mind has unlimited profit potential. Thus there is a qualitative difference in the field of HR between the industrial age and knowledge age. In industrial age HR was one of the numerous functions amongst manifold operations. In knowledge age, HR is at the heart of business. Every successful business leader in the knowledge age is a successful human resources manager. 

There are three meanings attached to the concept of HRM:-

In the first place, persons working in an organization are regarded as a valuable resource, implying that there is a need to invest time and effort in their development;

Secondly, they are human resources which mean that they have their own special characteristics and, therefore, cannot be treated like material resources. The approach focuses on the need to humanize organizational life and bring in human values in the organization; and 

Thirdly, human resources do not merely focus on employees as individuals, but also on other social realities, units and processes in the organization. These include the role or the job a person has in the organization, the dyadic unit, (consisting of the person and his superior), the various teams in which people work, inter-team processes, and the entity of the total organization.

There are some basic assumptions about human resources management. The important assumptions of HRM are as follows:

The members of an organization are reservoirs of untapped resources.

There is a scope for unlimited development of these resources.

It is more in the nature of self-development than development thrust from outside.

The organization also undergoes development with the overall benefits along with the development of its members.

The organization further develops a culture in which utmost emphasis is placed on harmonious superior-subordinate relations, teamwork, alliance among different groups of individuals, open communication, and above all, amalgamation of the goals of the organization with the needs of the employees. 

Top management takes the initiative for HRM, formulates necessary plans and strategies, and creates an overall climate and support for its implementation.


MBA (HR) professionals in human resources often get jobs in a variety of corporate positions related to human resource management. As Human Resource is the most important part of any organization they also act as 


Offering assistance to employees to deal with personal issues. 

HR professionals have a wide variety of responsibilities, including -

Hiring (recruitment and selection) new employees, 

Dealing with labour disputes, 

Training and development of employees, 

Compensation policies, 

Benefit programs, 

Union and labour relations. 

Grievance handling

Designing and implementing performance management systems 

Motivation and Leadership

Importance of MBA in Human Resource 

An MBA in HR teaches as how to build solid foundation of people in an organization, by managing them, delegating their duties and keeping them in harmony. HR plays an integral role in sourcing and retaining talents, which helps organization grow and prosper. Hence, organisations require talented students with management degrees especially in HR who are trained and better capable of to take on the challenge of building the best human resource talents for the organisation. MBA course in HR inculcates in students people management skill, good communication skill, skill to identify talent, positive attitude and rational approach in solving problems. 

Career Opportunities for MBA (HR)

Earning MBA degree in Human Resources can lead students to tremendous productive careers. They can find management and executive positions by getting MBA degrees in this field of specialization In HR profession a professional may have a career that offers good working conditions, excellent remuneration, good career growth opportunities and rewarding work. Every organization whether large and medium keeps a fully functional HRM/HRD department managed by professionals who are expert in HR. With qualification in HR a person may be part of such a team. Lots of companies including Public Sector companies recruit Management Trainees in various management fields at different levels in the organization in executive cadre for grooming them into professional managers. This includes management trainees in HR as well. In public sector banks HR professionals are recruited as specialist officers. The Public Sector Banks have the huge potential/scope for HR professionals. The HR profession is still fighting for its proper recognition in the banking industry whereas it is well established in Public Sector Units.

Professionals who are interested in a career in consulting may join HR consultancy firm or as a management consultant or a freelancer consultancy. There are many placement and recruitment agencies which offer good opportunities for HR professionals. The job here would be to understand manpower requirements of their client organizations and finding suitable candidates matching these requirements. So they try to bridge the gap between demand and supply of human resources.

If a candidate is interested in academics then there are opportunities to teach HR related subjects at various colleges, business schools as well as in Indian and Foreign Universities. There are opportunities for candidates to build a career in research as well. Trainees in HR subjects are in great demand. Their role is considered important in making employees motivated, developing managerial and leadership competencies and teaching soft skills like communication, business etiquettes etc. With knowledge, experience and expertise in HR one may work as a coach, mentor or counsellor also. In social and non-governmental organizations, there is a good demand for HR professionals. Software companies are in need of HR domain experts. Thus job opportunities for MBA (HR) professionals are varied and exciting. HR is a key component of an organization's senior and top management team. No corporate policy can be complete without involvement from HR. The strategic HR plays a very vital role in strategic alliances at corporate levels and in mergers & acquisitions.


Dr. Preeti Yadav

Assistant Prof.

Amity Business School

Amity University Rajasthan

Today we all are engaged in large number of conversations through out our daily routine activities. These activities could range from an informal communication to formal presentations, texting or emailing, phones or even the social media. No matter the form, the communication and more specifically the effective communication is an integral and important part of our life. Communication is a complicated activity which involves a balanced mixture several attributes like selection of proper words, keeping proper voice tones and volumes, body language, discussion history, knowledge about audience etc. Communication is considered to be an effective communication when recipient of the message clearly understand the meaning of the message in its true sense and must be able to express the meaning back to the sender of the message. To make communication effective it is usually thought that it must be a long meeting, which is quite not necessary. The prime objective of communication is to achieve understanding. Effective communication allows participants to properly exchange ideas. Successful communication enables people to interact more effectively with others in all areas of their relationships, both professional and personal. By putting good communication skills into use, we can communicate and influence at every level in our business workplace, from support staff to senior executives. Effective communication is an important and integral element of success for any individual as well as for an organization at all the levels. Communication skills are essential in today's working environment, possessing only technical skills is not sufficient enough to succeed. Most of the organization value those employees who can not only find the things but also able to communicate those findings effectively. These are the reasons that most of the MBA education now-a-days focus on communication. Business Communication is one of the leading areas on which management school strives. Similarly candidates should also looks for those B-Schools which not only strives on core subjects but also focuses on the effective communication skill development. Communication skills help to achieve your goals in all aspects of life. There are various ways and practices to improve your communication skill, some basic communication skills to start putting into use immediately to achieve the immediate target. These are as follows:


Convey yourself/ Express your thoughts properly

It should be taken care that all the necessary information should not to be omitted and become important parts of the message. Many a times the sender feels some information as irrelevant or oblivious and do not transmit the information as part of message. This selective omission of information may change or dilute the meaning of message. The message should be direct, clear and congruent. Content, Voice, tone and body language all should indicate same meaning of message.

Active Listening

The other major point to be kept in mind and practice is active listening.  Active listening is a major part of Effective communication. Effective communication must include listening skills. Active listening is becoming more difficult in this multitasking world where we are simultaneously engaged in many conversations over various mediums. It appears that the frequency of multitasking is increasing, and that there is no clear standard regarding how or when individuals in business should multitask. This is why it is important for a leader to ensure that his/her message, whether conveyed face-to-face or through text based mediums, is persuasive enough to grab the attention of the leader's audience. The important aspect of active listening is to hear what actually people are saying and mean.

Become Aware of Body Language

It is a known fact that our body language makes up a large component of our message and has huge impact on the meaning of message. The sender should ensure that his non verbal communication and impressions should be in synchronization with his verbal communication.

Always use simple language and statements.  People are usually being loaded with lots of information on daily basis. Simplicity is one of the most powerful and necessary attribute of effective communication. Effective communicator makes the complex thoughts and strategies into simple terms so that everybody for whom the message intended can be understood in real and true sense in which it should be.

Use Unique and Distinct Language and voice tones: It is advisable to use a distinct and unique language. Your values should come through your communication. Most of the people follow you if you are genuine and real. Most of the people respect and follow you're thought if are genuine. Thus it is advisable not to disguise yourself.

Observations are equally important for effective communication: Pause, observation and listen. Effective communication is two-way. Good communicator knows how to ask good questions, and then listen with both their eyes and ears. It's easy to be so focused on getting your message and persuading others.

Thus it is advisable to focus on making your communication effective. In conclusion it is clear that if effective communication is beneficial then poor communication may lead to certain prime losses like inefficiencies, confusions and clashes which finally lead to failures.


Dr. Durgesh Batra

Amity Business School,

Amity University Jaipur

[email protected]


Power of Social Media – Its Impact on Future Managers! - Gaurav Bagra, Amity Jaipur

Gone are the days when “tweets” were related to birds solely and by writing on somebody's wall or “tagging” may involve you in fight with your neighbors! Nowadays, “pinning”, “tweeting,” “wall posts,“ “tags” and even “likes,” to name just a few are entirely unobjectionable. With the advent of social media, like Facebook, Pinterest, Twitter and LinkedIn, has transform the means of communication both at personal as well as professional front.  

Like it or not, with the rise of social media as a new communication tool, nowadays the ability to perform social media activities is a quintessential task that is being highly desirable from the budding managers.

Social media enables a stronger relation at the personal level with your target audience. In comparison to the traditional communication methods i.e. print media and TV social media websites allows future mangers to convey the brand message more conveniently and effectively. However, the most beneficial advantage that these social media websites provide is the two-party conversation and the chance to bring instantaneous reaction on managers' decisions. Subsequently, the highly trackable feature of social media allows managers to promptly make the essential rectifications if required.

In June 2012, the majorly certified National Eligibility Test was conducted by UGC like every year they organize. At the time of results, UGC quietly introduced a new passing criterion instead of the one that was in existence for several attempts. Following an outburst of negative feedback (their Facebook pages had thousands of comments). The revolution that was run by few at social media made many other candidates so aware that they filed a suit against UGC and won the case finally. And the UGC was forced to undo its decision of failing passed candidates. This is just an illustration to show the great power that social media has, and what difference this new communication tool has in making influence over others, regardless of the fact that how big and well-known a brand is.

The new communication tools say blogs, Facebook and Twitter not only allow you making your brand visible to a larger audience much faster and cost-effectively than before. But these are great platforms for getting worthy understanding i.e. where it stands in the mind of your audience. Though not a total substitute for traditional media (TV and print), social media websites facilitate spreading the news speedily which can be constructive as well as destructive. The UGC incident is an ideal case in point.

In this dynamic business environment, each decision of a manager can be evaluated and criticized very easily. Thus, it can be said that knowing social media activities is a “must have” talent in future managers! 


Gaurav  Bagra

Amity Business School,

Amity University Jaipur

Nowadays when the whole world is growing in terms of technology, the academics is also not an exception.

With rapid developments in information technology (IT), most university students demand more use of IT in their education for two main reasons:

(1) it helps the course material be presented in a more comprehensible way;

(2) it gives them familiarity with the high-tech tools they might be expected to use in their future careers after graduation.

Some universities have already started making changes to their curricula and making arrangements to be more inviting to students by introducing new methods of education such as field trips to big companies, and inviting representatives from such companies to give seminars as part of the curricula so that the students are exposed to practical career scenarios. Most of the classes are held in computer labs and the topic of the lecture can be immediately simulated, programmed, or demonstrated on computers. Especially Management studies, which teaches students to work in the business environment.

Management includes several departments finance, Human Resource, Marketing, Information technology etc. And now when everything is becoming computerized nobody wants to work manually, neither company wants their system to be manual. In this scenario the management students have been taught to use Information technology as a base to work in any organization and in any department of it.

Several companies use Oracle as a base for keeping their databases intact, employee needs to insert, update and track their information through these database software's. Therefore students have been taught in their management course the importance of databases, how to use it and how to manage data through these database software's. Finance, Marketing, Economics student's studies different calculation in SPSS, MS Excel etc. HR and other subject's students learn how to keep data in tables and how to retrieve it efficiently.

As in corporate the employees need to give presentation in front of their superiors or co-workers, same it has been taught to the management students by using different features of MS-Office to work more efficiently with the numerical as well as with the theoretical data. Using internet has become the crucial part of daily life; no organization can think that they can communicate without internet.

So by giving importance to this factor management colleges creates a need in front of the management students, that they also starts communicating through internet, and automatically they start using it and several other features attached to it. So to remain competitive in the business environment, the teaching pattern itself has been changed now and adopting new features to groom and make students more adaptive in the current scenario.

Ritu Vashistha

Amity Business School, Jaipur

Amity University, Rajasthan