Learning Business the AAM AADMI WAY In today’s world it becomes imperative to test the knowledge by putting it in practical experience. This experience gives the students a better insight and deeper understanding of ’ the practical aspects of Bu…
Learning Business the AAM AADMI WAY
In today's world it becomes imperative to test the knowledge by putting it in practical experience. This experience gives the students a better insight and deeper understanding of ' the practical aspects of Business'Hailing from this thought, the MBA students of St.Hopkins college were taught Business Skills through an Unconventional way of Selling vegetables in a busy market place
Students were given charge of the vegetable shop with the aim to increase the sales of the shops located on the busy markets of Madiwala , Bangalore.
The activity lasted for 4 weekends. The students came up with innovative ideas and creative strategies to boost the sales. Effective listening and clear understanding of customer need, presentation of the product, effective bargaining and successful closure creating a win-win approach was closely monitored.They came up with strategies to tackle the immense bargaining skills of housewives who squeeze the vegetable vendors with their sharp negotiating skills. It was interesting to see how these simple strategies implemented by students led to an increase in sales by 20%. The strategies included neat presentation of goods to give them a hygienic and healthy look , designing attractive banners, highlighting the discount and offers in case of Bulk purchases , collecting contact numbers of the customers messaging them prices and latest offers , cross selling etc
Through this activity, students were able to understand, the essentials of customer service , importance of two way communication, negotiation skills , marketing and sales and most importantly how to handle competition
Such Activities makes St.Hopkins College one of the Unique MBA colleges in India. We not just focus on the subject by teach students through practical activities , this makes learning fun , exciting and never forgetting . Our aim is to motivate students and make them confident , successful managers and entrepreneurs of future India