Mr. Sachin Sehgal delivered the enlightening session on Google Ads and campaign launch within the realm of digital marketing.
Key Takeaways:
-
Introduction to Google Ads: Mr. Sehgal provided an insightful overview of Google Ads, emphasising its significance in digital marketing and its ability to drive targeted traffic to websites.
-
Understanding Campaign Objectives: The session stressed the importance of setting clear campaign objectives, such as increasing website traffic, generating leads, boosting sales, or enhancing brand awareness.
-
Keyword Research: Attendees learned about the significance of keyword research in Google Ads campaigns and how to identify relevant keywords aligned with the audience’s search intent.
-
Budgeting and Bidding Strategies: Various budgeting and bidding strategies in Google Ads, such as cost-per-click (CPC), cost-per-acquisition (CPA), or enhanced cost-per-click (eCPC), were discussed. Attendees gained insights on choosing the most suitable strategy based on campaign goals.
-
Tracking and Analytics: Understanding campaign performance through tracking and analytics was emphasised as crucial for optimising Google Ads campaigns.
Students found the session highly informative and engaging. They appreciated Mr. Sehgal’s expertise and practical insights into leveraging Google Ads effectively in digital marketing strategies. Many expressed enthusiasm for applying the learned strategies to their own campaigns, highlighting the session’s value in enhancing their digital marketing skills.
#iilm #iilmians #GoogleAds #DigitalMarketing #SachinSehgal #ExpertInsights #PracticalStrategies #iilm #university #gurugram
