BBA at Manav Rachna University

Details about BBA/MBA programs at Manav Rachna University




The Faculty of Management and Humanities comprises Department of Management and Commerce and Department of Humanities & Language. The Faculty has an interdisciplinary, multi disciplinary and trans disciplinary approach with talent in diversified fields of Communication Skills, English language, Business management and Economics, Behavioral Science, Entrepreneurship and Financial Management and Accounting. The curriculum and pedagogy is industry driven and differentiated through collaborative programs with International and National institutions and professional associations. The focus is on management practice and experiential learning so that students graduate with requisite knowledge and skills required in a globalized, dynamic and competitive environment. 

Students learn core management concepts and techniques in the first year followed by advanced knowledge and practicing skills in the area of specialization opted for in the second and third year. 

Faculty has blend of academic and industry experience with expertise in research, consulting and teaching. The faculty also offers doctoral programme and has the state-of-art infrastructure.









📷Dr. Rajat Gera

B. Tech. (Allahabad University), PGDRM -(IRMA) 


Experience: 18 years

Areas of Interest: Service quality, E-learning, Corporate Reputation, Structural Equation Modeling, Customer Satisfaction, Value, Customer Loyalty and E -Commerce


The Department of Management & Commerce aims to inculcate and practice the philosophy of learning-by-working. Students learn to apply the conceptual knowledge gained in the program through practice and application in real world situations to identify, evaluate and resolve business management problems and situations.

The Department is graced by faculty of eminence, Prof (Dr) Sanjay Srivastava, Vice Chancellor, Manav Rachna University and MD, Manav Rachna Educational Institutions. He is an eminent academician, researcher, consultant and trainer in the field of Psychology and Organizational Behaviour.

The faculty of the Department is mostly Ph.D qualified with varied and rich experience in academics and Industry.


The Department of Management and Commerce offers Ph.D and UG programmes.


• Bachelor of Business Administration (BBA- Finance & Accounts) is integrated with CMA Program, USA and endorsed by Institute of Management Accountants, USA.

• Bachelor of Business Administration (BBA- Entrepreneurship & Family Business) in association with National Entrepreneurship Network (NEN) and National Institute for Entrepreneurship and Small Business Development (NIESBUD), Government of India.

• Bachelor of Business Administration (BBA- Health Care Management) in association with Cygnus Hospitals, India.

• Bachelor of Business Administration (BBA- Operations Management with specialization in Logistics, Supply Chain management and Project Management) is supported by APICS, USA (Association of Supply Chain Management) 




• Manav Rachna University is Recognized as partner University by Institute of Management Accountants , USA

• CMA, USA is professionally recognized by ICAI., India 

CMA USA, is the highest qualification in management accountancy in the US which enjoys international recognition especially in Middle East and China.



• Training on CMA integrated curriculum in Semesters 2, 3 & 4 by IMA, USA certified professionals 

• Training on  IMA, USA official test preparation materials through Wiley CMAexcel Learning System and at IMA USA approved centers in India 

• Up to 50% Discount in IMA membership (2 years), CMA Certification Entrance Fees and CMA Exam Fees

• Option to appear for CMA USA online examination from semester 5 onwards

• Training and access to financial software and tools

• International Immersion opportunities through student exchange, International Internships and participation in conferences and projects.

• Guest lectures and industry visits 





Financial services or consulting firms across the globe and in US-based firms 

Career Opportunities 

• Financial Analyst; Financial planning; Financial Risk Management; Corporate Finance (M&A, IPO, Share and Debt Issues); Management consulting and Performance Management; Management &Cost Accounting; Algorithm Executives; Investment Analyst; Cost Analyst; Internal auditing; Venture Capital; Information Technology specialists (especially as applied to accounting); Corporate Governance

Academic Opportunities 

• CMAs can pursue the CPA certification

• CMA is very widely recognized and respected by all US and universities across the globe


• Program design, and delivery in association with National Entrepreneurship Network (Wadhwani Foundation) and NIESBUD, Ministry of Small and Medium Enterprises, Government of India. SME

• Mentoring & Infrastructural Support for new venture creation by Manav Rachna Innovation and Incubation centre (MRIIC)

• Management simulation on software licensed by “Marketplace, U.S.A Simulation Games”.

• Access to platforms like Startup Jalsa, Angel networks and UpGrad.

• Opportunities for entrepreneurial contests like Accenture Innovation Jockey, Google Innovation, Microsoft Imagine Cup

• Opportunities for mentoring by expert Start up gurus and mentors like Sharad Kohli (KCC group), Sidharth Aggarwal (BQ Express, Cooper's Grill & Bar, MHCPL), Anil Chopra (Zyxor consulting), Sarvesh Pancholi (Popularizers Digital Marketing)

• Infrastructural, product development and financial support for start-ups by NEN, NIESBUD and MRIIC

• Educational, mentoring and training support by Manav Rachna Entrepreneurship Development Cell (MREDC)

•  E-cells for entrepreneurship through structured activities, campus companies, Smart E Challenges, workshops, interactions with entrepreneurs, startup internships and events

• International Immersion opportunities through student exchange, International Internships and participation in conferences and projects.

• Access to Research & Innovation Clusters (RICs), Business Incubator and Centers of Excellence (CEs)  at campus 

• Hands on opportunities to solve real world business problems during internships and industry projects 



Students can  start their own businesses, run family businesses, and manage new ventures within established organizations in various job profiles as

Small Business Owners; Business Consultants; Business Reporters; Fundraisers and Development Officers; Sales Managers; New Venture Developers; Business Valuator 

In various organizations like 

• Government Institutions involved in entrepreneurial education and training 

• Venture Capital and Angel Investor firms

• Banks and Financial Institutions

• Start ups 

• Medium and Large Corporate’s 


• Program designed and delivered In association with Cygnus chain of Hospitals, 

• Curriculum endorsed by Cygnus Hospitals

• Assured Internship and Guaranteed Placement. 

• Compulsory internship of six months each with stipend Rs. 6,000 to Rs 8,000/-Per month in second and third year

• On-the-Job Training (OJT) from second Year onwards

• Training by Doctors and managers of Cygnus Hospitals and Healthcare professionals

• Hospital and Healthcare Facilities visits, Projects and Internships

• Students complete one year On-the-Job training equivalent of work experience during the program 


In  pharmaceuticals sector, government agencies, insurance organizations, hospitals and consulting firms in the health sector .

Career Opportunities in

• Inventory & Stores Management ( Medical, Technical, Capital Consumable Stores)

• Records Management (Medical & Allied)

• Corporate Communication, Brand Building, Marketing

• Patient Coordination & Innovative Care Management

• Finance & Accounts

• New Projects and Budgeting

• Hospitality & Catering

• Infrastructure, Estate, Security & Facilities Management

• Human Resources Management, Training & Development

• Innovations in Medical Industry

Representative Job Profiles

Health care Manager; Healthcare Analyst; Hospital administrator; Pharmaceutical project manager; Health Service manager; Health care finance manager

BBA Operations Management (Supply Chain Management/Logistics/Project Management)

• Option to specialize in Supply Chain Management/ Project Management/Logistics Management in semester’s V and VI

• Opportunities and support for Global professional certification by APICS USA (Association for Supply Chain Management) 

• Curriculum designed in association with APICS USA, CII -Institute of Logistics for SCM and Logistics.

• Support for PMI (Project Management Institute) global certification for Project Management.

• Foundation of knowledge and skills for successful logistics and supply chain operations: information management and customer service, warehousing and inventory control, purchasing and supply chain operations, transportation services, transportation rates, tariffs, and carrier liability

• Industry vetted and driven curriculum

• Experiential learning pedagogy-Live projects, Case studies, 

• Industry visits and internship opportunities 

•  Industry project  from 2nd year onwards as part of curriculum

• Training on Operations Management software tools

• Management simulation on software licensed by “Marketplace, U.S.A Simulation Games”

• Student exchange programmes and study tours at the Institution, College and Department levels

• Opportunities for International Internships and participation in conferences and projects.

• Hands on opportunities to solve real world business problems during internships and industry projects 

• Mentoring by Industry experts in semester’s V and VI

• Compulsory internships in year’s 2 and 3

Job opportunities in 

Manufacturing, Consulting Firms, Hospitality, Financial Institutions, Construction, ITES, BPO/KPO, Retail, Information Technology, Insurance, Logistics and Transportation Logistics Operations

Careers Opportunities in 

Customer Service; Purchasing; Supply Chain Operations; Warehouse Operations; Inventory Control; Transportation Services; Transport Operations

Representative Job Profiles

Retail Operations Manager, Operations Manager, Operations Executive, Assistant Manager Operations, General Operations Managers, Store Manager, Plant Manager, Business Development Manager, Senior Technical Manager, Inventory Manager, Purchase Manager Area Operations Manager, Process re-engineering Managers, IT Operations Administrators, Deputy Manager - Cinema Operations, Manufacturing consulting Managers, Channel Manager for GSM operations, Customs Broker, Inventory and Materials Manager, Operations Research Modeler, Production Manager, Purchasing Manager, Transportation Planner, Warehouse Manager


Faculty of Management & Humanities offers full time Ph.D. programme in Management. The faculty encourages the research scholars to take up research projects in multidisciplinary areas. The guides/ supervisors for the research scholars are renowned researchers, academicians from India and abroad. Some of the broad research areas include Finance, Management, Accounting strategy, Marketing, Human Resources, Organizational Behavior, Operations, Supply Chain Management, Banking, Insurance, Green Management, Entrepreneurship and Consulting, E- commerce


Foreign Knowledge Partnerships

• Royal Agricultural University, UK

• Tennessee University, USA

• Wiley's India

• Association of International Accountants (AIA)

• President University, Indonesia

• Institute of Management Accountants, USA

• Lahti University of Applied Sciences, Finland

• University of West England, Bristol, UK

• Purdue University, USA








• Cygnus Hospitals, FIA, FSIA, AIMA, PHD Chambers, CREDAI, BMIC, FICCI,NEN, SIDBI,NIESBUD, NSIC, MSME, NEN, Miles Education, 


• Accomplished Doctoral Faculty, Applied research and relevant outreach activities

• Regular interface with Industry leaders and academic experts (Guest lectures and Industry visits)

• Training on financial software, data & support in training, research and pedagogy.

• Multi  Disciplinary learning with choice of subjects over and above the core management subjects

• Industry-driven curriculum and pedagogy(case studies, Role plays, Simulation and Business games).

• Focus on applied and experiential learning

• Professional Development /Foreign language/Soft Skill Development/ Communication skills  is part of the curriculum

• Industry Projects and Internships

• International Immersion opportunities 

•  Choice Based Credit System (CBCS) with a basket of Elective and skill based Courses 📷


Key Achievements in 2015-17 

• Prof Dr S Srivastava awarded Fellowship of LUAS for three years

• · Prof Dr S Srivastava delivered the  Keynote Address at ICFBE 2017 at Bali , Indonesia

• · Prof Dr Rajat Gera is reviewer for Emerald (IJBM, IJEM, Education and Training, JRIM)  and Palgrave journals

• Faculty published 36 research papers in 2015-17 in international and national journals

• Faculty attended 27 FDPs 

• 25 Guest Lectures by eminent industry experts 

• Co Organizer of International Conference, ICFBE 2017 at Bali, Indonesia

• All students underwent Summer Training in Industry

• Two Industry visits and One Academic Visit for students


The Career Development Cell imparts training in Communication (Interpersonal and Intra Personal), Grooming, Negotiation, Group Discussion, Team Work and Leadership. 

The Corporate Resource Center facilitates internships and placements. Over 150 Corporates offered placement to students in various programs with placement package of upto Rs 10 lakhs per annum for graduates.

The Manav Rachna Entrepreneurship Ecosystem facilitates the creation of new products and services and the launch of new ventures


The Program is mentored and guided by an Advisory board consisting of renowned and accomplished industry leaders, corporate heads, academicians, practitioners and experts in finance, sales and marketing, energy, construction and environment, entrepreneurship, media, sports, real estate, project management, healthcare and international relations. The list of advisory board members is available at MRU website.