Advertising. Do you have it in you?

Hi all, This thread is for all the advertising enthusiasts out there. The biggest of the brands are known by their advertising. Advertising comes directly to you through multiple channels. Had there been no advertising, there had been …

Hi all,

This thread is for all the advertising enthusiasts out there.

The biggest of the brands are known by their advertising. Advertising comes directly to you through multiple channels. Had there been no advertising, there had been no multi dollar business.

Take Salman Khan or ZooZoos. Advertising leaves a long lasting impression on the viewer and helps in strengthening the brand image in consumer mind-space.

So, this thread is meant for all the good and bad advertisement strategies adopted by the big names. Not only that. What have been the strategy of a brand when they pay crores to a Bollywood star? How is the message communicated through the advertisements and targeted towards which target segment? Why is advertising important along with sales and distribution?

Many questions, one thread. . .

Pour in with your favorite advertisements and we will discuss the probable strategy behind that. .

just saw this news item in ET today so thought i should share it here on this thread.



here are the links for the same.
Brand Equity Agency Reckoner 2011: India's best Advertising & media agencies 2011 - The Economic Times
Brand Equity Agency Reckoner 2011

_________________ Limca Recent Ad campaign _________________

After carrying freshness in the ads, Limca is now set to quench your "Pyaas"

Yes, this is the new Limca ad staring Kareena kapoor.

The idea for the new campaign "Pyaas Badhao" springs from the fact that we generally get very complacent and satisfied with what we have achieved in life, be it big or small. Though the bottom line is a little preachy, the brand tries to achieve this in a lighthearted way.

Limca as a brand stands for great thirst-quenching and rejuvenation. The new campaign for 2012, 'Pyaas Badhao', takes it to the next level - first increase your thirst and then quench it with Limca! We feel this will be inspiring and stimulating for our consumers. We have explored a more meaningful take on 'freshness' this time, going beyond instant satiation to a life changing, inspiring force.

Kareena Kapoor joins the brand as the new ambassador in propagating this message to its consumers. Charming, vivacious, popular with India's youth, she is a great fit for the brand. She symbolizes this fresh, inspiring, spontaneous energy and we feel she brings out our brand ethos perfectly and being an achiever in her own right, she carries the new message with immense credibility.

Apart from television, the campaign will include out-of-home, radio, digital media and on-ground events in key Limca markets.

Let us see how will Limca sales perform after this ad campaign picks momentum.

Just saw it today in today's mint last page. Vodafone

business services calling for the biggies in order to campaign. Indeed a good advertisement. For details visit below link.
www.vodafone.in/bigleague