[Official] Lovely Professional University (LPU) | MBA Admission Queries 2025-27

MBA
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Yes, Lovely Professional University (LPU) offers dual specialization in MBA. This program allows students to specialize in two different areas of business management, which enhances their knowledge and skills in multiple areas and gives them an edge in the job market. The following are some of the key features of the dual specialization MBA program offered by LPU:

  1. Wide range of specializations: LPU offers a wide range of specializations for the dual MBA program, including Finance, Marketing, Human Resource Management, Information Technology, International Business, Supply Chain Management, Operations Management, Business Analytics, and Entrepreneurship, among others.

  2. Flexibility: The dual specialization MBA program at LPU is designed to be flexible, allowing students to tailor their coursework to suit their career aspirations. Students can choose any two specializations from the list of available options and can customize their course curriculum to meet their individual needs.

  3. Comprehensive curriculum: The curriculum for the dual specialization MBA program at LPU is designed to provide students with a comprehensive understanding of business management in their chosen areas of specialization. The program covers topics such as financial management, marketing management, operations management, human resource management, supply chain management, and business analytics, among others.

  4. Experienced faculty: LPU has a team of experienced faculty members who are experts in their respective fields of specialization. They have extensive academic and industry experience and are committed to providing students with a high-quality education that prepares them for successful careers in their chosen fields.

  5. Industry-focused learning: The dual specialization MBA program at LPU is designed to be industry-focused, providing students with hands-on learning opportunities through internships, live projects, and industry visits. These experiences help students to gain practical knowledge and skills that are essential for success in the job market.

  6. Placement opportunities: LPU has a dedicated placement cell that assists students in finding suitable job opportunities. The university has tie-ups with several leading companies in various industries, which provide students with placement opportunities. The dual specialization MBA program prepares students for a wide range of career opportunities in different industries and sectors.

  7. Entrepreneurship development: LPU has an entrepreneurship development cell that provides students with guidance and support in starting their own businesses. The program includes training in entrepreneurship, mentorship, networking opportunities, and access to funding resources.

The dual specialization MBA program offered by LPU is a comprehensive program that provides students with a broad range of knowledge and skills in two different areas of specialization. The program is flexible, industry-focused, and provides students with hands-on learning opportunities. LPU has a team of experienced faculty members, a dedicated placement cell, and an entrepreneurship development cell that support students in their career aspirations. Overall, the dual specialization MBA program at LPU is an excellent option for students who wish to enhance their knowledge and skills in multiple areas of business management.

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Lovely Professional University (LPU) has a dedicated Career Development Centre that works closely with leading companies to provide internship and job opportunities to MBA students. Here are some top internship companies that have visited the LPU campus for MBA students:

  1. Amazon: Amazon is one of the world’s largest e-commerce companies, and it offers a range of internship opportunities to MBA students in various domains such as Operations, Marketing, and Finance.

  2. HCL: HCL is a leading IT services company that provides internship opportunities to MBA students in the domains of IT, Operations, and Finance.

  3. Aditya Birla Group: Aditya Birla Group is a diversified conglomerate that offers internship opportunities to MBA students in various domains such as Marketing, Finance, and Operations.

  4. ITC: ITC is a leading conglomerate that operates in various sectors such as FMCG, Hospitality, and Agriculture. It provides internship opportunities to MBA students in domains such as Marketing, Operations, and Finance.

  5. HDFC Bank: HDFC Bank is one of the leading banks in India, and it provides internship opportunities to MBA students in the domains of Banking, Finance, and Marketing.

  6. Reliance Industries: Reliance Industries is one of the largest conglomerates in India, and it provides internship opportunities to MBA students in various domains such as Marketing, Finance, and Operations.

Apart from these companies, LPU has tie-ups with several other leading companies such as Flipkart, Google, Mahindra, Tata, and Wipro, which provide internship opportunities to MBA students. The Career Development Centre at LPU also provides guidance and support to students to help them secure internships and job opportunities. The highest package of MBA program at LPU is 29.7 LPA, while the average being 6.9 LPA.

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Lovely Professional University (LPU) provides various part-time job opportunities for MBA students on campus, which can help them earn some extra income while pursuing their studies. Here are some part-time job options available at LPU for MBA students:

Student Counselor

Office Assistants

Lab Assistants

Computer Assistant

Library Assistant

Assistant Physiotherapist

Data Entry Operator, and many others

For more details, you can refer to the LPU website

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Lovely Professional University (LPU) provides comfortable and safe hostel facilities for all of its students. The university has separate hostels for male and female students, which are equipped with modern amenities to ensure a comfortable stay.

Some of the key features of the hostel facility for all thestudents at LPU are:

  1. Accommodation options: LPU offers different types of accommodation options for MBA students, including single, double, and triple occupancy rooms. The hostels are spacious and well-maintained, with adequate ventilation and lighting.

  2. Amenities: The hostels are equipped with modern amenities such as air conditioning, Wi-Fi, laundry facilities, hot water, and 24-hour security. There are common areas for students to relax and socialize, including TV rooms, reading rooms, and sports facilities.

  3. Healthy and hygienic food: LPU provides healthy and hygienic food to students, with a focus on nutrition and variety. The mess facilities are well-maintained, and the food is prepared under strict hygiene standards. There are also canteens and cafes on campus that offer a wide range of food options.

  4. Medical facilities: LPU has a well-equipped health center on campus that provides medical services to students, including emergency care. The university also has tie-ups with leading hospitals in the region, which provide specialized medical care to students if needed.

  5. Safety and security: LPU takes the safety and security of its students seriously. The hostels are equipped with CCTV cameras, and there are security guards posted at the entrances to ensure that only authorized persons are allowed in. The university also has a 24-hour emergency response team that is available to students in case of any emergency.

  6. Housekeeping services: The hostels are regularly cleaned and maintained by a team of housekeeping staff. They ensure that the hostels are clean, hygienic, and comfortable for students to stay in.

  7. Recreation facilities: LPU provides a wide range of recreation facilities for students, including sports facilities, gymnasiums, swimming pools, and indoor game rooms. These facilities help students to stay fit, relax and unwind after a long day of studying.

In addition to these features, LPU also provides a supportive and inclusive environment for MBA students. The university has a dedicated student welfare department that provides counseling services, mentorship, and support to students who may be experiencing any personal or academic difficulties.

LPU provides comfortable and safe hostel facilities for all the students. The hostels are equipped with modern amenities, and the university takes the safety and security of its students seriously. The focus on healthy food, medical facilities, and recreation facilities ensures that students have a comfortable and enjoyable stay at the university. Overall, the hostel facility for the students at LPU is one of the key reasons why the university is a popular choice for aspirants in India.

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The duration of all the MBA programmes is two years, comprising four semesters/ eight terms . Admission to MBA and MBA (Hons) is based on a valid score in LPU NEST/ CAT/ MAT/ XAT/ CMAT/ NMAT, followed by a Personal Interview (PI) round, conducted by the University.

LPU is known for its MBA, whether it Regular or distance with great scholarship programs plus holistic learning.

Faculty : All faculty members are well qualified from top-ranked universities all over the world such as IITs, NITs, IIMs, etc. The best thing about LPU faculty is they all are very supportive they always help the student whenever they lacking in any subject.

Infrastructure : All the facilities are available on the campus itself; a student does not need to go outside for anything. On the campus, Central Library, Hospital facility is available 24*7 for staff and students, shopping mall, Indoor Sports Stadium with 3 Olympic size Swimming Pools, Public/Private Sector Banks, ATM, etc.

Placement : Companies like Colgate Palmolive, Hindustan Unilever, Godrej Consumer, Asian Paints, Bajaj Allianz, CEAT, Rallis India, etc. visit LPU for recruitment purposes. The main thing for placement that I liked there is that LPU provides placement classes to the students from the first year, which helps students prepare for placement until their final year of the. If I talk about the placement percentage of last year to till now is about 96%, With the help of this, they can prepare themselves for placements till the pre-final year because the companies will start visit for the recruitment of students since a pre-final year. Some of the students go for internships also in their final year.

suggest you to join this institution because this will take you to the new heights of achievement you never thought of achieving. It provides you the platform and the right minds with whom you can connect and cultivate yourself beautifully.

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Lovely Professional University (LPU) is a private university located in Punjab, India. It is one of the largest universities in India and offers a wide range of undergraduate, postgraduate, and doctoral programs in various fields, including management. LPU’s MBA program is popular among students who aspire to pursue a career in the business world. Let’s take a closer look at the faculties at LPU for MBA.

  1. Experienced Faculty: LPU’s MBA program is taught by a team of experienced and qualified faculty members who have significant industry experience. The faculty members are experts in their respective fields, and they bring real-world examples to the classroom to enhance students’ learning experience. They are always willing to help students with their queries and provide them with the necessary guidance to excel in their studies.

  2. Research-Oriented Faculty: The faculty members at LPU are research-oriented and continuously engage in research activities. They actively participate in national and international conferences, publish research papers in reputed journals, and present their research work at various forums. This helps them stay updated with the latest developments in their respective fields and enriches their teaching methods.

  3. Innovative Teaching Methods: The faculty members at LPU use innovative teaching methods to make the learning process more engaging and interactive. They use case studies, role-plays, simulations, and other techniques to help students understand the concepts better. They also encourage students to participate in group discussions, debates, and other activities to develop their critical thinking and analytical skills.

  4. Personalized Attention: The faculty members at LPU provide personalized attention to each student and ensure that they understand the concepts thoroughly. They regularly interact with students, provide them with feedback, and help them improve their academic performance. They also mentor students and guide them in making the right career choices.

  5. Industry-Academia Interface: LPU’s MBA program has a strong industry-academia interface, which provides students with opportunities to interact with industry experts and gain real-world experience. The faculty members at LPU organize guest lectures, workshops, and seminars by experts from various industries to help students understand the practical aspects of business management. They also help students in securing internships and placement opportunities with reputed organizations.

  6. Continuous Learning: The faculty members at LPU believe in continuous learning and encourage students to do the same. They motivate students to take up additional courses, certifications, and training programs to enhance their skills and knowledge. They also provide students with the necessary resources and support to pursue their interests and achieve their goals.

The faculties at LPU for MBA are experienced, qualified, and research-oriented. They use innovative teaching methods to make the learning process more engaging and interactive. They provide personalized attention to each student and ensure that they understand the concepts thoroughly. They have a strong industry-academia interface, which provides students with opportunities to interact with industry experts and gain real-world experience. They believe in continuous learning and encourage students to do the same.

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LPU offers more than 250+ Courses from Diploma to Graduation to Post Graduation to Doctorate level and even more.

Lovely Professional University is the largest single-campus university in India and is one of the top-rated universities of Punjab. LPU is a private university in Phagwara, Punjab that is affiliated with NCTE, COA, PCI, IAP, BCI, UGC. The college was established in 2006 by the Lovely International Trust and has managed to gain enough recognition and popularity in just 14 years.

The university is an educational home to more than 30,000 students, 4000 faculty members, and offers more than 200 programs. Lovely Professional University is recognized by the University Grants Commission (UGC). The university offers undergraduate, postgraduate, doctoral, and diploma courses in various streams like management, engineering, law, education, and more.

The array of Lovely Professional University courses include B.Tech, B.Ed,BSc,B.Arch, B.A, B.C.A, M.B.A, M Sc, M.Tech, and M.Arch. The Lovely Professional University MBA is one of the top-rated courses of the university in India. The subjects offered in the MBA program are marketing, finance management, human resource management, supply chain management, sales & marketing, and logistics & supply chain management. The subjects in which B.Tech is offered are petroleum engineering, mechanical engineering, mechatronics, robotics, bioinformatics engineering, aeronautical engineering, aerospace engineering, IT, electrical engineering, and electrical & electronics engineering.

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Lovely Professional University (LPU) is a private university located in Phagwara, Punjab, India. The university’s campus is vast, covering an area of over 600 acres. It is one of the largest and most modern university campuses in India and is designed to provide a stimulating and conducive learning environment for students.

The campus is equipped with state-of-the-art facilities and amenities, including modern classrooms, laboratories, libraries, sports complexes, and residential facilities. The university has a wide range of academic programs and offers undergraduate, postgraduate, and doctoral degrees in various fields such as engineering, management, sciences, arts, design, and law.

The campus is home to a diverse community of students from across India and around the world. The university’s student population is over 35,000, with students from more than 50 countries. The campus is designed to accommodate this diverse community and has a range of accommodation options, including hostels and apartments, to meet the needs of students.

The campus is eco-friendly and has a strong focus on sustainability. The university has implemented various initiatives to reduce its carbon footprint, including solar-powered street lighting, rainwater harvesting, and waste management systems.

The campus of Lovely Professional University is a vibrant, modern, and dynamic space that provides students with a world-class learning environment. With its state-of-the-art facilities, diverse student community, and focus on sustainability, LPU is a leading institution in India and a popular choice for students looking to pursue higher education.

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Lovely Professional University (LPU) is a private university located in Phagwara, Punjab, India. The university is one of the largest and most modern university campuses in India, offering a wide range of academic programs in various fields such as engineering, management, sciences, arts, design, and law. The question of whether LPU is worth joining depends on several factors, including the quality of education, campus facilities, job prospects, and overall student experience.

Academic Programs:
LPU offers a wide range of academic programs, including undergraduate, postgraduate, and doctoral degrees, with over 200 programs available across various disciplines. The university has highly qualified faculty members who are experts in their respective fields and are committed to providing students with high-quality education. The university’s curriculum is updated regularly to keep pace with industry trends, and the courses are designed to provide students with practical knowledge and skills that are relevant to their chosen careers. LPU has been ranked among the top 100 universities in India by NIRF (National Institutional Ranking Framework) and is accredited by the University Grants Commission (UGC).

Campus Facilities:
The LPU campus is vast, covering an area of over 600 acres, and is equipped with modern facilities and amenities. The campus has over 150 buildings, including academic blocks, research centers, hostels, and sports complexes. The university has a state-of-the-art library with a vast collection of books, journals, and online resources. The campus also has modern laboratories equipped with the latest technology, which enables students to gain practical experience in their respective fields. The university has a range of sports facilities, including a cricket stadium, football ground, basketball court, and swimming pool. The campus is also home to a range of food courts, cafes, and restaurants, providing students with a variety of dining options.

Job Prospects:
LPU has a dedicated career services department that provides students with guidance and support in their job search. The university has strong ties with the industry and has collaborations with over 500 companies, providing students with opportunities for internships, industry visits, and placements. LPU has an impressive placement record, with over 800 companies visiting the campus for recruitment, and over 90% of students placed in reputed companies with attractive salary packages. The university also provides students with entrepreneurship and startup support, helping them start their ventures and become job creators.

Student Experience:
LPU has a diverse student community, with students from over 50 countries studying on campus. The university has a vibrant campus life, with a range of clubs and societies catering to the interests of students. The university hosts various cultural and sports events throughout the year, providing students with opportunities to showcase their talents and skills. The university also provides students with opportunities to participate in research projects, attend workshops and seminars, and collaborate with faculty members on various projects. LPU has a student-centric approach, and the university’s policies and procedures are designed to ensure that students have a positive and enriching experience.

LPU is a leading private university in India, offering high-quality education, modern facilities, and excellent job prospects. The university has a diverse student community, a vibrant campus life, and a range of academic programs across various disciplines. The university’s focus on practical learning, research, and entrepreneurship makes it an attractive option for students looking to pursue higher education. While the cost of tuition at LPU may be higher than some other universities in India, the quality of education, campus facilities, and job prospects make it a worthwhile investment for students looking to build a successful career.

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LPU has considered one of the best private universities for MBA . The Mittal school of business is one of the best B- schools of India. LPU has been ranked among

the top 25 institutions in India for many of its disciplines. Mittal school of business ranked from NIRF and position is 34th among all business institutions in India.

55% aggregate marks in Bachelor’s degree (any discipline) or equivalent, subject to qualifying LPUNEST or CAT or MAT or XAT or NMAT or CMAT^ and Interview

LPU’s Mittal School of Business is among the first 10 institutions in India to get ACBSP (USA) accreditation. LPU is ranked No. 2 among Indian B-Schools in 'Outreach and Inclusivity by NIRF ranking released by MHRD, Government of India.

LPU provide various specialization programme in Master of Business Administration [MBA] In LPU, MBA fees vary with the specializations. Below is the list of MBA specializations:

MBA {Hons.}

MBA Hospital and Healthcare Management

MBA Tourism and Hospitality

MBA International Business

MBA Business Analytics

MBA Financial Markets

MBA Supply Chain and logistics.

Building Entrepreneurial Mindset

MSB provides active support to students who wish to start their careers in the realm of entrepreneurship. The Start-Up School of LPU gives students exposure through Boot Camps, workshops, industry connections and also supports them by exposing them to industry networks.

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29.29 LPA was the highest salary package and 7 lpa is the average salary package.
500+Students Live Projects
₹ 65k Highest Internship Stipend per month
LPU is one of the best universities in the country with world-class infrastructure, modern facilities and highly qualified faculty from IIMs, IBSs, etc. The B-School of the university has ACBSP accreditation and NIRF ranking. The university is having tie-ups with many foreign universities and reputed companies thus facilitating higher education abroad and good placements respectively for their students. LPU provides ample opportunities to each and every of the eligible students to secure good placement.

LPU received the highest NAAC grade A++ with a score of 3.68 on a 4 point scale.

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In my opinion, Lovely Professional University comes out as an excellent option. LPU offers a comprehensive MBA program with a curriculum designed to meet industry standards and promote holistic development. The university has an excellent track record of placements, with many reputed companies visiting the campus for recruitment.

Additionally, LPU offers a vibrant campus life with many extra-curricular activities, fostering an environment that fosters leadership and teamwork. State-of-the-art infrastructure, modern facilities and global collaboration further enhance the overall learning experience.

So if you are looking for a dynamic MBA program that goes beyond the traditional classroom teaching and prepares you for real-world challenges, then LPU emerges as a top choice.

According to The World University Rankings 2024, LPU is ranked 25th among the top universities in India.

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The integrated MBA program is a unique course that combines both undergraduate and graduate studies, allowing students to earn both a bachelor’s and a master’s degree in business administration in a shorter timeframe than completing them separately. This program is tailored for high school graduates who are eager to pursue a career in business administration.

One of the key distinctions between an integrated MBA and a traditional MBA program is the duration of the program. While a regular MBA program typically takes two years to complete after obtaining a bachelor’s degree, an integrated MBA program can be finished in as little as four years, as it integrates both the undergraduate and graduate degrees into a single program.

Additionally, the undergraduate portion of the integrated MBA program is specifically designed to equip students with the necessary preparation for the advanced business courses they will encounter in the later stages of the program.

Mittal School of Business (LPU) is a prestigious Indian business school renowned for its industry-focused curriculum, interactive teaching methods, and extensive industry engagement. It is a global magnet for students and holds the distinction of being among the first ten institutions in India to receive accreditation from the ACBSP (USA). LPU prioritizes providing quality education, facilitating placements, and ensuring the well-being of its students. The university offers scholarships, industry exposure, international internships, and placements, along with the opportunity for students to engage in internships or on-the-job training with industry partners, complete with a monthly stipend. LPU’s commitment lies in preparing students for successful placements, rather than merely establishing connections with companies, and the university is dedicated to ensuring that students are well-prepared for prosperous careers.

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yes , Lovely Professional University (LPU) offers financial aid to orphan students , This financial aid is available to orphans to help them access higher education. LPU also offers financial aid to students with disabilities, wards of defense personnel, and other underprivileged students.

Lovely Professional University (LPU) offers scholarships based on a variety of categories, including:

Eligibility qualifications: For example, 10+2 for undergraduate programs and graduation for postgraduate programs

National level entrance tests: Such as JEE (Main), NEET, UCEED, CAT, MAT, GATE, GPAT, JAM, NATA, and CLAT

LPUNEST: The LPU National Entrance & Scholarship Test

Performance in various activities: Such as sports, cultural, R&D, co-curricular, social service, and bravery awards

Special scholarships: For toppers of education boards, innovation, startup, and entrepreneurship

Financial aid: For serving or retired defense, CAPF, and para-military personnel and their dependents, orphans, and people with certain disabilities

Work experience: For MBA programs, with a minimum of six months of experience from one employer

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LPU receives the highest NAAC grade i.e. A+ with 3.68 crore on 4 point scale as per the Ministry of Education. As per the NIRF rankings LPU ranks 27th amongst all the government and private universities of India and 50th in engineering

Dear, To take admission in B.Tech CSE programme you need to fulfill the eligibility programme that is 60% aggregate marks in 10+2 (with Physics, Mathematics and English) or equivalent, subject to qualifying LPUNEST / JEE MAINS or CUET.

This program offers graduates a competitive edge through a comprehensive curriculum and hands-on experience in specialized technologies, equipping them to meet the demands of the industry. It focuses on the development and design of computer software and hardware processes, with a focus on algorithms, programming languages, and program design

LPU offers a unique teaching method through practice-based and project-oriented learning. In its vast campus, the university is equipped with cutting-edge technology to give the most efficient teaching technique .LPU is the ideal location to get an engineering degree because of its highly skilled faculty, state-of-the-art facilities, and cutting-edge technology

On average, over 1000 companies visit LPU annually for various industry-academia activities and campus recruitment of students. LPU students have secured positions in over 1800 reputable companies worldwide. With highly skilled faculty, state-of-the-art facilities, and cutting-edge technology, LPU is an ideal destination for pursuing an engineering degree.

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Every teacher is best at LPU. All faculty members are highly qualified from prestigious institutions such as IITs, NITs, and top-ranked universities worldwide. They are dedicated to supporting students in all academic and non-academic areas, working diligently to meet curriculum requirements and provide industry-relevant knowledge through innovative teaching methods. Additionally, they organize workshops, seminars, and training programs to enhance students’ technical and soft skills and keep them informed about the latest industry trends and technologies. The faculty members are invited by the International Universities for the seminars and conferences of International level.Teaching mode is English, thus students who come from across India will be comfortable. The management is student friendly and helps out every one in need. The best part at LPU is that the feedback of students are frequently taken and considered i.e if they are facing any problem with any professor or not liking the way he teaches then they can report it to head of dept who reports the same to head of school and finally the teacher gets replaced. So no need to worry about faculty member or professors at LPU.

LPU has also collaborated with foreign faculties ,so the students are also getting the opportunities to interact with them .

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There are various transportation options to reach Lovely Professional University, including air travel, train, taxi, and bus.

For air travel, the nearest airports are Adampur, Amritsar, and Chandigarh, with the option to take a bus or private taxi to reach LPU.

For train travel, there is good rail connectivity from New Delhi to the venue, with the nearest railway stations being Phagwara, Jalandhar city, and Jalandhar cant.

Bus travel is also an option, with routes to Amritsar, Jalandhar, Pathankot, Jammu, and Batala from New Delhi Railway Station dropping off at the main gate of Lovely Professional University. Additionally, Ola Taxi is available from Jalandhar and Phagwara.

Thank you .

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Lovely Professional University is best university for MBA. Mittal School of Business, LPU is accredited from ACBSP, Accreditation Council for Business Schools and Programs from USA ensuring quality education and industry experienced faculty members that provides practical exposure to the student that make you excel in the study. LPU has recently ranked as 38th Best Management Institutes by NIRF ranking 2024.

The business education programme at Lovely Professional University (LPU) is highly esteemed for its global appeal and distinctive features. One of the program’s key strengths is its industry-aligned curriculum, which places a strong emphasis on integrating technology into business practices. Through hands-on learning experiences and interactions with industry professionals, students gain practical skills and insights that prepare them for success in the business world. LPU’s multicultural campus environment, enriched with dynamic student activities, fosters a holistic learning experience and cultivates graduates who are equipped for diverse international careers and entrepreneurial endeavors.

The program’s impressive placement statistics, with the the highest salary package reaching 26.49 (FLIPKART ) and an average salary package of 7.1 Lac for the top 10% of students, demonstrate its effectiveness in preparing graduates for the job market.

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yes, LPUNEST scholarship is applicable for every semester through the complete duration of the course and remains the same. That’s the reason every candidate is suggested to appear in LPU NEST and try to score good enough to get the maximum benefit. Scholarship will be cancelled only in cases if student perform any indisciplinary action or break university’s policy.

Hope this helps .

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As per the NIRF rankings 2024 LPU ranks 27th amongst all the government and private universities of India and 38th in management.

To be eligible for the MBA program at LPU, applicants must have a minimum of 55% aggregate marks in their Bachelor’s degree in any discipline or an equivalent qualification. Additionally, they must qualify in the LPU NEST or CAT or MAT or XATor NMAT or CMAT or CUET exams and successfully pass video essay and interview.

If a student has achieved an 80th percentile or above in CAT, MAT, or XAT, or holds an All India Rank of up to 30,000 in CMAT, or has scored 230 or above in NMAT, they will be exempt from taking the LPU NEST.

Subjects considered for CUET , Paper Code COQP12
General MBA, Marketing & Finance Management, Tourism, Travel & Hotel Management, Business Analytics, Sales & Marketing etc.