LPU or Lovely Professional University is one of the largest universities in India, located in Jalandhar, Punjab. It offers a variety of courses, including an MBA or Master of Business Administration, which is a two-year postgraduate program.
The MBA program at LPU is designed to provide students with a comprehensive understanding of various aspects of business and management. The curriculum covers a range of subjects, including accounting, finance, marketing, human resources, operations, and strategic management.
The MBA program is divided into four semesters, and the course structure is as follows:
First Semester: In the first semester, students are introduced to the fundamental concepts of management. They are required to study the following core subjects:
- Organizational Behavior
- Accounting for Management
- Quantitative Techniques for Management
- Managerial Economics
- Business Communication
- Business Environment
Second Semester: In the second semester, students study subjects that focus on the functional areas of management. The core subjects in this semester are:
- Marketing Management
- Financial Management
- Operations Management
- Human Resource Management
- Management Information System
- Research Methodology
Third Semester: In the third semester, students specialize in a particular area of management. They can choose any two electives from the following areas:
- Marketing
- Finance
- Human Resource Management
- Operations Management
- Information Technology
- International Business
- Retail Management
- Hospital and Healthcare Management
- Banking and Insurance Management
- Entrepreneurship
Fourth Semester: In the final semester, students are required to undertake a project or dissertation on a topic related to their specialization. The objective of this project is to provide students with practical experience in applying the concepts and theories learned in the classroom.
Apart from the core and elective subjects, the MBA program at LPU also includes a range of value-added courses that aim to develop the studentsâ overall personality and enhance their employability. Some of the value-added courses offered by LPU include:
- Business Ethics and Corporate Governance
- Personality Development
- Foreign Language (French, German, Spanish, Mandarin)
- Digital Marketing
- SAP
- Six Sigma
LPU has a team of highly qualified and experienced faculty members who use a variety of teaching methodologies, including case studies, group discussions, and project work, to make the learning process engaging and interactive.
The MBA program at LPU is designed to equip students with the knowledge and skills required to succeed in the rapidly changing business environment. The comprehensive curriculum, along with the value-added courses, prepares students for a wide range of roles in various sectors, including finance, marketing, operations, human resources, and entrepreneurship.