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Lovely Professional University (LPU) is a well-known university in India, offering a wide range of undergraduate and postgraduate courses, including a Bachelor’s degree in Journalism and Mass Communication (BJMC). The course is designed to provide students with a strong foundation in the field of media and communication and prepares them for a career in journalism, advertising, public relations, and other related fields. In this article, we will discuss the BJMC course at LPU and its benefits.
Curriculum and Pedagogy
The BJMC course at LPU is a three-year undergraduate programme that aims to provide students with a comprehensive understanding of the media industry. The curriculum is designed to cover various aspects of journalism, including print, broadcast, and digital media. The course also offers specializations in areas such as advertising, public relations, and event management.
The pedagogy of the course is a blend of theoretical and practical knowledge. The students are provided with hands-on experience through industry visits, guest lectures by industry experts, and internships with leading media organizations. The university also has state-of-the-art media labs and studios equipped with the latest technology and equipment.
Faculty and Industry Exposure
LPU has a team of highly qualified and experienced faculty members who are experts in their respective fields. They provide students with a deep understanding of media theories, industry practices, and emerging trends. The faculty members also guide students through their projects, internships, and research work.
The university also provides ample opportunities for students to interact with industry professionals through guest lectures, workshops, and seminars. The university has collaborations with leading media organizations such as Times of India, Hindustan Times, and NDTV, which provide students with exposure to real-world media practices.
Placements and Career Prospects
LPU has a dedicated placement cell that works towards ensuring that students get placed in reputed media organizations. The placement cell provides career guidance, conducts training sessions, and connects students with potential employers. The university has tie-ups with over 500 companies, including leading media houses, advertising agencies, and public relations firms.
Graduates of the BJMC course at LPU can expect to work in various media roles such as reporters, editors, anchors, writers, media planners, public relations executives, and event managers. The starting salary for a fresh BJMC graduate can range from 2.5 to 5 lakhs per annum, depending on the company and the job profile.
Infrastructure and Facilities
LPU has a sprawling campus spread over 600 acres, which is one of the largest in India. The university has state-of-the-art infrastructure and facilities, including well-equipped media labs, studios, and libraries. The university also has a central library with over 1.5 million books, journals, and research papers.