The Bachelor of Journalism and Mass Communication (BJMC) program at Lovely Professional University (LPU) is a popular course that aims to prepare students for a career in the media and communication industry. The program is designed to provide students with a comprehensive understanding of various forms of media, such as print, broadcast, and digital media, and equip them with the skills and knowledge required to succeed in the field.
Here are some of the key features of the BJMC program at LPU:
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Curriculum: The BJMC program at LPU has a well-designed curriculum that covers a broad range of topics related to journalism and mass communication. The program includes core courses in media ethics, communication theory, media research, news writing and reporting, audio and video production, advertising and public relations, and digital media. The program also offers several electives that allow students to specialize in a particular area of interest.
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Industry-Academia Interface: LPU has strong ties with leading media and communication organizations, which provide students with exposure to the industry. The university regularly invites industry experts and senior executives to interact with the students, share their experiences, and provide insights into the industry. LPU also organizes industry visits, workshops, and guest lectures to help students stay updated with the latest trends and developments in the industry.
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Practical Training: The BJMC program at LPU places a strong emphasis on practical training and hands-on experience. The university has state-of-the-art facilities for audio and video production, newsroom simulation, and digital media labs, which enable students to gain practical experience in media production, content creation, and media management. The program also includes internships, projects, and live assignments, which provide students with real-world experience and help them build their portfolios.
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Soft Skills Development: LPU has a dedicated department for soft skills development, which provides training on communication skills, teamwork, leadership, time management, and other critical skills required in the workplace. The university also conducts personality development sessions to enhance the overall personality of the students.
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Career Counseling: LPU has a dedicated career counseling center that provides guidance to students on various career options and helps them make informed decisions. The center also conducts psychometric tests to assess the interests and strengths of the students and recommends suitable career paths.
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Placements: LPU has a dedicated placement cell that works closely with leading media and communication organizations to help students secure placements. The university has a strong track record of placements, and its students have been placed in leading media organizations, such as Times of India, Hindustan Times, NDTV, and Zee News, among others.
The BJMC program at LPU is a comprehensive and well-structured program that prepares students for a career in the media and communication industry. The program offers a broad-based curriculum, practical training, exposure to the industry, and career counseling, which enable students to develop the skills and knowledge required to succeed in the field. The strong focus on practical training, hands-on experience, and soft skills development, along with the placement support, makes the BJMC program at LPU a popular choice for students who aspire to make a career in journalism and mass communication.