1. Cutting-edge and contemporary courses which are constantly revised and upgraded to suit the demands of the perpetually changing business environment
2. Emphasis on practical application of classroom teachings and experiential learnings; all catered to groom the sports enthusiast in you into an industry ready professional.
3. Collaborative tie-up with Somaiya Sports Academy ensures that there is an optimal mix of academic excellence and real time, marketplace implementation of learned strategies.
Some of the course offered:
1. Integrated Marketing Communications in Sports Management
2. Managing Sports Media and Broadcasting
3. Public Relations and Sports Journalism
4. Celebrity Marketing and Reputation Management
5. Digital and Social Media marketing
6. Applied Sports Marketing Research
The sports industry is booming. Even with the global pandemic, the energy and enthusiasm imbibed in the sports industry rarely fades. This rapidly growing sector has a wide variety of opportunities for individuals, both domestic and international. Ranging from digital marketing, sports nutrition to sports media management, Sports Management spreads itself across various roles and domains. It is a perfect choice for those with varied interests and abilities.
With the growth of the information and technology sector, E-Sports and Sports Analytics have emerged as new, lucrative fields. There is also a constant need for flexible, adaptable individuals in the fast and demanding sector of public relations and social media. Whichever direction one may choose to follow, the pedagogy and curriculum at K J Somaiya Institute of Management will allow students the opportunity to utilise their classroom teachings to deliver an impact in the industry. With a well designed and adaptable curriculum, guest lectures and interaction with industry veterans, and state-of-the art on-campus facilities, prepare yourself to take your passion and make it your profession!