Expand the term MFI as used in banking/financial
parlance.
1) Market Finance Institution
2) Medium Finance Institution
3) Micro Finance Institution
4) Mega Finance Institution
5) None of these
Ans-3
.Which of the following cannot be categorised as a debt instrument?
1) Loan
2) Certificate of deposit
3) Commercial paper
4) Bond
5) Stock
Ans-5
Banks in India normally follow a practice of providing additional interest rate on retail domestic term deposits of _________.
1) Handicaps
2) Senior citizens
3) Rural people
4) Married women
5) None of these
Ans-2
Marketing- Marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management.
Goods- Physical goods that may be manufactured, produced in farms or mined
Services-These are intangible products that involve performing some service for the customers. This may be service performed on the customer, like a haircut, on customer's possessions, like servicing of car, or for the customer, like screening of a movie. Services account the maximum marketing effort after products in most of the countries
SWOT Analysis-SWOT analysis (alternatively SWOT Matrix) also sometimes known as TOWS, is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. Strengths: characteristics of the business or project that give it an advantage over others Weaknesses: are characteristics that place the team at a disadvantage relative to others Opportunities: elements that the project could exploit to its advantage Threats: elements in the environment that could cause trouble for the business or project
Marketing Research- Marketing research is "the process or set of processes that links the consumers, customers, and end users to the marketer through information - information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications."
CRM-Customer relationship management solutions provide you with the customer business data to help you provide services or products that your customers want, provide better customer service, cross-sell and up sell more effectively, close deals, retain current customers and understand who the customer is.
Consumer Behaviour-Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
Market Segmentation- Market segmentation is done to target specific customers according to the product
Mass Marketing: In mass marketing the seller or the marketer of the product targets the mass market or the entire consumer base. Here the seller engages in mass production and uses the mass distribution system to reach all the customers in the market. The promotional and advertisements are very much generic in nature attract the entire consumer base
Segment Marketing: In Segment marketing, the seller or marketer divides the market into different segments depending on the consumers' buying behavior, requirements, purchasing power, location and age level. Segment marketing helps the marketer to connect to each type of customers in the best possible way.
Niche Marketing: In Niche marketing, the seller caters to a very specific market segment which requires more attention and very high quality of services. Here the market segment size is very small which enables the seller to provide the niche area of services
Brand- Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers".
Name India's 1st Civil Society Campaign against the exploitation of children, founded by Kailash Satyarthi
ansBachpan Bachao Andolan
Marketing of internet Banking means ______
(1) Meeting of Banks on the Net(2) Net Practice(3) Marketing the usage of Banking transactions through internet(4) Transactions with foreign countries(5) None of these
ans -33333333
Direct Marketing is necessary for ______
(1) Having a focussed approach to marketing(2) Boosting customer contacts(3) Better customer contacts(4) All of these(5) None of these
ans -4444444444
Rural Marketing involves _____
(1) Selling to rural banks(2) Selling by rural banks(3) Selling to rural customers(4) Arranging industrial exhibitions(5) All of these
ans -2222222222
Selling skills are judged by _______
(1) Number of goods sold(2) Among of profit earned(3) Number of customers converted(4) All of the above(5) None of these
ans -4444444444