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International Collabrations:

WUD maintains a global outlook and considers international exposure as a quintessential part of design education. It aims to provide abundant opportunities to its students to explore and experience the various nuances of this facet of education. Such exposure enhances a students' personality and broadens the vision. 

Besides signing MoUs with leading educational institutions across the globe to facilitate a constant exchange of students & scholars, WUD connects with the world in many different ways and brings home the internationalization experience to its faculty and students in multifarious ways. 


WUD is a member of Erasmus Plus programme of the European Union. It’s the youngest university ever to be awarded the prestigious design and innovation capacity building grant under the programme. WUD, as the lead, is working with a consortium of international partner universities including Brunel University, UK; Politecnico di Milano, Italy; University of Agean, Greece and IIITD Delhi. Details of the project DESINNO can be accessed here.


WUD continue to establish international exchange collaborations with leading education institutions around the world with the aim of facilitating constant exchange of students, scholars, research topics on every subject. Two batches of students have already undergone semester exchange with these universities in 2019 and 2020.

The MOUs already signed are with – UK 

University of Huddersfield - recognised as a gold-rated University by the Teaching Excellence Framework (TEF),UK.
Oxford Brookes University - ranked amongst the world’s top universities in 15 individual subject areas including art and design.
University of the West of Scotland - ranked amongst the top 3% of universities worldwide in the Times Higher Education World University Rankings 2018.


Emily Carr University of Art & Design - Canada’s top design university ranked 9th in the World by Red Dot Design Award in 2015 placing them within the "top ten Design Universities in the Americas and Europe".
Vancouver Film School - Canada’s Premier Entertainment Arts School and a recognized world leader in entertainment arts education with internationally renowned alumni.


College for Creative Studies, Michigan, USA - Founded in 1906, the College for Creative Studies (CCS) is a private, fully accredited college, enrolling more than 1,400 students, pursuing Bachelors & Masters degrees in Color and Materials Design, Interaction Design, Integrated Design, Transportation Design, Advertising Design, Art Education, Crafts, Entertainment Arts, Fashion Accessories Design, Fine Arts, Graphic Design, Illustration, Interior Design, Photography, and Product Design.


École Nationale Supérieure des Arts et Industries Textiles (ENSAIT) - is a 130 year old institution that is considered the leading textile trainer responsible for educating 75% of all Masters in textile in France.


WUD is a full member of Cumulus, the International association of universities & colleges of art, design & media that has over 160 member universities in 60 countries ( This provides the widest possible access to WUD to interact and engage with internationalization on a global scale.


WUD maintains a global outlook. It is host to many international forums including the prestigious Global Goals Jam in association with UNDP and MediaLab Amsterdam; Speculative Futures of USA; Design across Cultures based out of Netherlands and having partners from USA, Brazil, Germany, Italy and Korea etc. WUD has initiated many academic events - first ever biannual International Conference on ‘Functional Textiles & Clothing’ in association with IIT Delhi, hosting over 200 scholars from over 30 countries in 2018 and again in 2020; WUD regularly invites renowned personalities to share their knowledge and expertise with students. Eminent scholars visiting the campus in the past few months includes Prof. Osmud Rehman, Ryerson University; Prof. Elizabeth Rose, University of Otago; Prof. Paul Inman, Pro VC, Oxford Brookes University; Prof. Parik Goswami, Dean School of Fashion & Textiles, Huddersfield University; Prof. Alessandro Biamonti, Politecnico di Milano etc.

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World University of Design Hosted 3rd- Edition of Global Goals Jam

- Two –day Service Design Jamfocused on Sustainable DevelopmentGoals set by the UNDP with special focus on #eWaste

- 70 participants across India presented their ideas to achieve UNDPs Sustainable Goal #SDG12 - Responsible Consumption & Ethical production

Delhi NCR, September 24, 2019 - World University of Design (WUD) - India's first and only University dedicated to education in the creative domain successfully concluded the IndiaEdition of the special Two-day global event focusing on Design Thinking & service design methodologies - Global Goals Jam 3.0 (GGJ) from September 20 and 21, 2019. This year’s theme focuses on the growing issue of #eWaste. It is in-line with #SDG12 - Responsible Consumption & Ethical production. 

Seventy participants from across India, divided into 10 groups, participated in the workshop presented their ideas and vision for the future. Some of the innovative solution showcased include the issue of electronic waste created in the space and create solutions to reduce/ reuse/ recycle it.All the 10 teams came up with innovative ideas to solve the problem of e-waste management, unsustainable manufacturing and consumption of electronic products that have become redundant. 

Some of the challenges given to students to present their ideas and prepare their prototypes were:

· How to get an average user interested in eWaste Management?

· How can we spread awareness about what is eWaste?

· How does one work towards segregation of eWaste?

· What could be the various ways of Reuse, Recycle, Reduce and upcycle eWaste?

· How can we scale a given eWaste solution?

Based on the challenges given to the students, some of the prototypes included - Affordable housing through the reuse of #eWaste, , An ATM like machine where one can dump their old gadgets which can be recycle and reuse, Trash It Up – An App which consist of products made of #eWaste, Renting old products, Space Debris – A global issue which needs to be addressed and Tools for the workers in #eWaste segregation industries

GGJ is an international platform for inclusive learning where people from all around the world contribute to the 17 global goals for sustainable development of UNDP by sharing their stories, projects and visions for the future. Presently this event is happening across 60 cities in the world. 

All the projects will be shared with UNDP&UNESCO for evaluation and global rollout. This is the part of the Global Goal Jam procedure. 

Some Eminent personalities presented during the Two –day workshop includes Mr. Saurabh Jain, Vice President, Paytm, Mr. Abhishek Chaswal, Executive Creative Director, McCann Worldgroup and AnandJha, Vice President – 1MG. They interacted with students, discussed about their ideas and guided them on the methodology.

Commenting on the occasion Dr Sanjay Gupta, Vice Chancellor, World University of DesignsaidThis year’s global goal jam marked a new milestone for World University of Design as the event happening in our university marked to be the biggest edition of the Global Goal Jam with maximum entries among all the cities. He further added “We feel privilege to host GGJ for third consecutive year and wish to conduct such events in future so that we can contribute our bit towards the better world”.

Commenting on the occasionChief Guest Mr. Saurabh Jain, Vice President, Paytm said “This is an impressive initiative step by the university andwish them all the best for such meaningful events in future. I myself being a part of UN Global compact sessions and firmly believes that these 17 challenges are very important for every individual to focus upon and eWaste is one of those challenges which needs eye of an hour as countries are dominated by the technologies so is the eWaste.He also said that Design is the driver in various businesses now-a-days.He further added “I am very excited to look some fantastic design related ideas which cater to solve the problems of eWaste”. 

The participants shared their perspective and experiences about the workshop. Discussing about the project – Affordable housing through eWasteone of the studentsfrom the team said, “I am always keen towards the design thinking processes and prototyping. Havinga good house in our country has become next to impossible. Thus, we worked on an idea how we can use #eWaste as an affordable housing solution. The good thing about the Global Goal Jam is that it gives opportunity to work with people from different backgrounds and institutions and you get an opportunity to collaborate with them, and you get different perspectives and a new way to look at the problem, also to find solutions for the same.”

About Global Goals Jam

The Global Goals Jam was founded by Marco van Hout and Gijs Gootjes of Digital Society School (DSS), Boaz Paldi, Simon van Woerden and Hana Omar of UNDP and has been further developed and coordinated by Anneke van Woerden (DSS). In the first edition in 2016, 17 cities participated, in 2017, 45 cities, in 2018, 75 citiesand this year we are moving to over 85 participating cities. Thousands of change makers have used our methodology and are now part of this growing learning community around the SDGs, ready to design 2030 now.

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Entrepreneurship Session with Mr. Amitabh Singh Jolly :

The School of Management, World University of Design organized a learning session with Mr. Amitabh Singh Jolly, Managing Director- CoGlobe UK Ltd. and Partner, Hexagon Consulting. 

The session was open for all the students having entrepreneurial aspirations. It was organized with the objective of solving the queries of the students about the journey towards self- discovery. The speaker Mr. Amitabh Singh started the session by discussing about his academic and professional journey. He provided insights from his journey to the students about how he turned from ‘a paid employee’ to an entrepreneur. After his introduction and self-journey, he held an open session with the students. 

The students were enthused by the talks and actively participated in the discussions. They had number of queries which were heard and solved patiently by Mr. Jolly. He was appreciative of the student’s queries. The students asked about number of processes in the entrepreneurial journey starting from germination of idea to execution of the idea, production facilities, marketing the idea and generation of funds. Mr. Amitabh was able to satisfy the student’s curiosity about the initial funds, difference between angel investors and venture capitalist, the pro and cons of debt and equity funds and long-term funds vs short term funds generation. The session was successful as the students took the learnings with them which will help them in their onward entrepreneurship journey. 

It can be concluded that the growing entrepreneurial thoughts of the students were given the wings to soar higher in the blue sky.

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Desmania Day

Experiential learning and learning-by-doing are the major educational tools employed at World University of Design. The aim is to engage students in critical thinking, problem solving and decision making, by working on real life problems. 

The School of Management organised 'Desmania Day' on 31st January 2019, with the aim to expose students to working environment of a design studio. Desmania is one of India's leading industrial product design agencies. It started as a modest garage operation in 1993 and has grown over the years as a multi-disciplinary design studio in Manesar, Gurugram. Desmania has an evolved design process and a clear design thinking to offer path breaking and customized design solutions to the clients. 

During their visit to Desmania, 40 students got a chance to interact with the founder, Mr. Anuj Prasad and his team, and gained insights into the working of a design studio. Anuj talked to the students about Desmania's journey, its successes and failures, and his learnings over the years. 

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Design Thinking is the essential ability to combine empathy, creativity, and rationality to meet user needs and drive business success. With an aim to encourage students to practice design thinking mindsets, the School of Management conducted the Marshmallow Exercise for students from various disciplines. This exercise helped them learn crucial aspects of collaboration, innovation, hidden assumptions and team spirit.

The activity took 45 minutes in total, wherein the participants were divided into groups of 6. Each team was given a certain amount of spaghetti, a marshmallow and paper tapes. The teams were given a limited time of 18 minutes to build a free-standing spaghetti structure with the marshmallow placed on top. The team with the tallest structure won the challenge.

This activity had a huge impact on students when they failed to build something deceptively simple. As the teams rushed to build up their towers taller than their competitors, they ignored the most important aspect i.e. stability, and saw their structures collapsing towards the end. Surprisingly, the winning team had built the shortest structure but it could stand the test of stability. The realization that planning is as important as building was the key take away. The fun design and build activity taught some simple but profound lessons in testing, iteration, critical thinking and resilience.

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Use of Mathematics for Managerial Decision Making

Mathematics is used in almost every aspect of life. It also plays an important role in business decision making. Business mathematics is used to record and manage business operations. Many Business activities like accounting, financial analysis, sales etc. are done by using business mathematics. A businessman has to take thousands of decisions every day for his business, therefore, mathematics helps in rationalizing the information and it gives the accurate results inherent for any decision making.

Mathematics has numerous concepts like statistics, probability, algebra, calculus etc. that are used in business mathematics. These concepts provide accurate statistics solutions for various business activities. Mathematics is an important subject which enhances the knowledge of the person and it also improves problem-solving skills.

For making a good and effective decision, you must have accurately driven data. Business mathematics summarizes and presents data in an accurate form. It becomes easier for the decision maker to take quick and necessary action immediately.

The use of business mathematics assists you to make an important decision based on numerical and measurable scale and not on personal belief and opinions. The decisions made using statistical studies are more productive.

Using statistical data for analyzing various business activities have several benefits:

  • It simplifies the decision-making process by neglecting complex and confusing      situations.
  • The testing and interpretation of the decision become easier.
  • The data driven by using business mathematics can be used again and again for      similar situations.
  • Modification becomes easier.

Business mathematics also plays a crucial role in the sales department. When it comes to making a decision regarding sales and profit margins, business mathematics is used for determining the accurate cost of the product. It helps in deciding the fair cost of the product or service so that it can generate a fair amount of profit.

The decision making task comes with so many responsibilities. It is a critical step which makes a huge impact in shaping the future of the organization.  It is important to make effective decisions that make development and growth of the business. Mathematical data and calculation evaluate the quality of information that is used for making decisions. It can be used for making both big as well as small decisions. In today’s world, most of the organizations use business mathematics for decision making because it is becoming very popular. Making decisions for business has become all about numerical exercise.

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An activity in Entrepreneurship and was conducted as a part of 'Fashion marketing & management' course for 6th semester Fashion Design students by the School of Management. This course aimed to teach lessons in, merchandising, marketing, entrepreneurship,
IPR etc and is an excellent example of inter-departmental collaboration. In this activity, each student assumed two roles: a Designer and a Business Associate (BA). As a designer, each student made 5 handmade products, mostly using sustainable material. Then they learnt the basics of, and
worked on their logo, visiting cards, invoice and other elements of that they want to associate with their products. Each designer then picked a classmate who would act as his/herBusiness Associate (BA). The BA was supposed to price those products appropriately and sell these at a special exhibition organized on the campus itself. Through this, they learnt the basics of merchandising and marketing. The primary purpose of this activity was experiential learning, and application of the theories that they learn in the class. The learning of the students was proven when some of them were selected by the World Art Community to sell their products on their portal. World Art Community is an online art & craft marketplace where artists & designers showcase their work for direct purchase by clients. The curation process was based on criteria such as the product, its description, material used, approx size, price etc. All the participating students received constructive feedback from the e commerce site. Some were selected to add in to the site.

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Business pilot study – Puchka Day

Students of WUD organised an event named Puchka day. They decided to do a pilot study by putting up a food stall in the campus. They brainstormed certain ideas and came across the item called puchka i.e golgappa in Bengal. Venue for this event was near the canteen and the students named the venue as “Tier Cafe”. Invitations were sent in via social media applications. Students also finalised the “Jain” who provided with all the materials. The event happened on 25th of January2019. The event was successful as there were queues of students and faculty waiting for their turn to come. Everybody had fun and they even gave students a really nice feedback. 

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Ethnography – Farm Visit

The team of four students went to a farm in village near Sonipat to get detailed knowledge of the concepts of Ethnography. In this project, students were able to apply the concepts of primary research, secondary research, interviews and making of personas. Ethnography also brought students closer to the concepts of empathy which helped in observing and understanding the working conditions of farmers. The observation of working condition lead the students to various problem statements which later helped them in coming up with design briefs.

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Evaluating the worth of a company

It is said that most crucial part in wealth creation is buying and selling at the right price. When it comes to buying and selling a company, then it becomes further trickier. To know the right price of a product is easy, which just requires browsing and collecting information, but for companies, such data are not available. Secondly, it requires a higher level of business acumen to value accompany.

In short, the valuation of an enterprise may be termed as the method of knowing the economic worth of the enterprise at a particular point of time. The process of enterprise valuation   is carried out to know the monetary worth of the company for ownership transfer.

There are many ways to do the valuation of company. A few of the most widely used method by financial experts are Book value, public traded comparables, discounted cash flow etc.

Book Value-Valuing a company on the basis of its book value is one of the most commonly and simplest ways of determining the worth of accompany. Actually, people using any other method of valuing the worth of accompany will also invariably calculate and recalculate the book value of the company in all the cases. It is easy to understand and the required data is also available in the books. It simply requires knowing the differences between assets and liabilities in the balance sheet.

Public Traded Comparables -As always prevalent in business dealings, buyers and sellers look for the prices of companies in the similar products. In business valuation also peer group analysis or public market multiples are highly quoted figures. Under this method, we look at the relative valuation of other companies with the help of figures like PE ratios, EV, EBITDA, or other ratios. Among them EBITDA is most common. It summarises the financial health of the companies.

DCF-Another popular yardstick is Discounted Cash Flow (DCF) analysis. It is the method based on intrinsic strength, which is calculated by forecasting the cash flows in the future. The future cash flows are discounted back to today at the firm’s Weighted Average Cost of Capital (WACC).This is one of the widely used calculations done with the help of financial modelling. It has various assumptions about the external and internal factors, and also considers various probable scenarios to adjust the figures and arrive at the most reasonable one.

There are other many other methods as well and with the growth in M & A activities, lot of new practices are emerging globally.

Contributor: Manoj Kumar,

Professor, World University of Design

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Systems Practice & when should it be used ?

Systems practice is a methodology used for Problem solving. Many times a method is used in conjuncture with other methods to come up with an array of solutions that may be used and scaled up. It is important that the problem needs to be understood well enough before looking for solutions though.

There are wicked problems that cannot be solved by one entity of individuals and hence requires a combination of various methodologies to work together. These methodologies need to be employed by various stakeholders affecting & effected by the problem. The stakeholders effected may or may not be a part of the team working towards the solutions. Though it is essential that the problem needs to be empathised with. Actual empathy should be a result of a good design research process. The Sustainable Development Goals (SDG’s) are a set of goals that may be worked on with teams like that.

In the interest of keeping the scope of this article limited to Systems practice, let’s understand what Systems Practice means. It is a problem solving method with defined steps so that there is a better exploration of the various facets of the problem. These facets then can be assigned to break in further by relevant teams to come up with solutions. The solutions are then collated to result into a cohesive strategy of iterative solutions for any given wicked problem.

 A wicked problem is generally a result of a system with flaws or a system that does not work anymore. A system that is no more relevant.

A very good example for this is the locomotive movement. Automobiles replaced the movement done via animals but introduced the problem of pollution. It may happen that one solution may come with its own set of problems that may arise later to become another system flaw to understand & resolve.

 A systems practice methodology helps us understand the environment that the situation / problem/ phenomena are happening. It results in exploring possibilities to come up with a strategy that may be leveraged & most effective to solve the problem. This process is always ongoing & there is a continuous adaption & learning so that the simultaneous undesirable effects of the system are minimised.

It is a detailed study and can be covered in the coming issues as a series. How about you identifying a wicked problem that you may start to solve?

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Top 6 Innovative MBA Programs to Keep an Eye On in 2021, Ft. WUD

With the markets at an all-time high, different businesses are looking at an all-time high demand for management professionals. Business study students are becoming one of the top priorities in the country at this point. Just like you keep an eye on the stock and cryptocurrency markets, MBA programs have issued their version of IPOs. Many new innovative MBA programs have caught our eye and seem to be great options for specific niche markets.  

The following are six innovative MBA programs to keep an eye on: 

MBA-Design Strategy & Innovation 

Aimed at bringing designing into amalgamation with the general MBA stream, the course focuses on Design Strategy & Human Centred Design through a pathway of studio courses that teach how to use market insights to build products, create experiences, and launch businesses. By the end of the period, one can expect to gain adequate competence enabling them to understand and map the opportunities and design transformational strategies, manage innovation and new business development in any of all the diverse sectors from products to services, governance, crafts to ICT, life and entertainment, etc. Apart from these, it would also be helpful to explore other streams like social enterprises, consultancy or jobs always contributing to the top management function either as team players or as team leaders or even initiating start-ups.   

MBA-Data Analytics 

Data Analytics has already become one of the prerequisites to getting into any business-related stream at this date. The MBA related to Data Analytics covers Big Data Analytics, Data Visualisation & Tableau, and software like Hadoop and Stark. It strengthens the foundation of data research and analytics in which a candidate can gain more experience and value-based learning throughout the MBA in Data Analytics course. This course focuses on theoretical and practical aspects of data management and Analysis. Students can also specialise in Data Analytics and Business Accounts, which is the primary subject of study for the course duration. The MBA in Data Analytics course is designed to collect, analyse, and process raw data to provide insights & data to the required domain. This information will help the students with application analytics such as neural networking, prediction algorithms, and forecasting methods applied to business strategies.   

MBA-Artificial Intelligence 

In this era of smartphones, artificial intelligence is picking up at quite a pace. Applying AI-based knowledge to businesses that can generate revenue is what this course is all about. It would cover all the information related to Artificial intelligence via the database management system of SQL and Statistics related to it and Predictive Modelling and Analysis and how to apply this knowledge to business administration, accounting and commerce. 

MBA-Design Thinking 

An MBA in design thinking looks to bridge the gap within generic management streams using every organisation's design and innovation processes to manage change. These programs are intended to help management graduates to learn the essence of design processes and designers. Topics of Design Thinking methods and application, Human-centred design and systems and service design are targeted. Design Thinking will further help business leaders to incorporate thinking across multiple disciplines, undertake more ethnographic studies and less quantitative Analysis, and view richer insights about the targeted personas. It will help management graduates develop the confidence to make swift decisions, be comfortable with placing strategic bets using intuition and data, and be more customer-centric by understanding basic approaches from ethnographic research and communicating how design thinking will connect to business strategy. 

MBA-Service Design 

This concentration is aimed at future leaders and managers of service-based organisations. It is not sector-specific and applies to a wide range of industries, including healthcare, finance, IT, travel, retail, education and even oil and gas. The course examines the complex cultural, technological, and systemic issues facing businesses and governments to create new services for now and the future. The programme will prepare students for (a) creating new consumer services by identifying human needs via Human Centred Design, transformational services, and delivery in complex organisations, for example, in retail, banking and hospitality. (b) development & innovation in public service and policy in transportation, health and education, and (c) speculative futures to envision radically new services and user experiences driven by technological, environmental and social challenges. 

M.Des-International Fashion Business 

The International Fashion Business program is designed to forge a leader in the global world of the fashion business. Offered in collaboration with the School of Management, the master's program comprises of three main focus areas, i.e. (a) Fashion knowledge & Analysis: fashion cycle, fashion studies, fashion trend forecasting, analytics, quantitative methods and design thinking (b) Data analysis & planning: digital marketing, omnichannel marketing, data analysis, & strategic planning, and (c) Business Application: import/export, domestic retail, overseas commercial development, fashion operations, online and offline distribution. The course is designed to offer an opportunity to study international fashion business in a creative environment to students with a range of ambitions and interests in fashion who do not aspire to be fashion designers. From the placement perspective, they'll attract opportunities in Fashion Design, Luxury Brand Management, Retail Management, and Fashion Management besides entrepreneurship. 

The above six streams are one of the most looked for in these past years. The World University of Design offers these unique niche courses, which have a vast segment of design linked to it. WUD is India's first and only university dedicated to education in the creative domain. WUD's BBA and MBA programmes take a holistic approach to moulding students into well-rounded management professionals. In addition to building students' knowledge base and competencies in the selected area of specialisation, the focus is also on honing their thinking abilities, leadership & life skills. Thus, the university offers many options for MBA studies and is one to eye for.

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MBA Courses that are being offered by WUD – 

MBA – with options to choose from cutting-edge specialisations.

· Design Strategy & Innovation - In an interdisciplinary way, the strategy & innovation concentration would have you actively practice Design strategy & Human Centred Design through a pathway of studio courses that teach how to use market insights to build products, create experiences, and launch businesses. In addition to dedicated studio space for heads-down work,students have access to model-making,rapid prototyping, and multimedia technology for the range of projects they take on to bring this work to life. By the end of this programme, you would gain adequate competence enabling them to understand and map the opportunities and design transformational strategies, manage innovation and new business development in any of all the diverse sectors from products to services, governance, crafts to ICT, life and entertainment, etc. and will be equally equipped to enter any industry, social enterprises, consultancy or jobs always contributing to the top management function either as team players or as team leaders or even initiate start-ups.

·  Design Analytics, Artificial Intelligence & Design Thinking - Harnessing the potential of emerging disruptive technologies such as data science, artificial intelligence & machine learning requires a new set of professional skills. Business world in coming times will be driven by individuals with expertise to apply these skills to organizational needs and strategies while navigating the ethical, psychological, and societal implications. The program aims to dramatically enhance the ability to make informed decisions of high quality,by making most optimal use of emerging technologies, human centred design and application of design thinking. Design Thinking skills imparted through a hands on learning journey will help you develop the creative thinking skills needed to innovate in any organizational context. By elevating your creative thinking skills, you will return to work able to develop and support a creative culture within your organization. A culture that is capable of confidently pushing and sustaining innovative efforts.

· Service Design - This concentration is aimed at future leaders and managers of service-based organizations. It is not sector specific and applies to a wide range of industries including healthcare, finance, IT, travel, retail, education and even oil and gas. The course examines the complex cultural, technological, and systemic issues facing businesses and governments to create new services for now and the future. The programme will prepare students on (a) creation of new consumer services by identifying human needs via Human Centred Design, transformational services, and delivery in complex organisations, for example in retail, banking and hospitality (b) development & innovation in public service and policy in areas such as transportation, health and education, and (c) speculative futures to envision radically new services and user experiences driven by technological, environmental and social challenges. Graduating students will be able to find placements in transport, telecommunications, financial services and retail companies, leading consultancies, government departments and international organisations.

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