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SIMC: Digital entertainment festival ‘DAM’ held

Day One
It started with a seminar on adigital revolution in Indiaa. Participants like Rajat Barjatya (MD- Rajshri Media), filmmakers Dibaker Banerjee (Khosla ka Ghosla & Oye Lucky, Lucky Oye) and Kunaal Roy Kapur (The President is coming) spoke on the topic.

aYou store the video in hard drives that can be strapped on your back and the cameras are so handy that it allows great leverage in setting shots and also, they are sensitive enough to be used in natural lighting conditionsa, said Mr. Kunaal Roy Kapur, director of the digital film aThe President is Cominga.

aBesides the obvious lower costs, our audience spends more time on the Net and the mobile phone and hence we increase our reach through the digital mediuma, said Mr. Rajjat Barjatya, the Managing Director of Rajshri Media. Also, the on-demand viewing model in the Internet portals allows content and advertising to be more personalized, he added.

Day Two
The DigitAll Movement 2009 was a forum for discussing the regional proliferation of digital films on its second day. The panel discussion comprising regional filmmakers Arnab Banerjee aka Riingo (Bengali), K. Hariharan (National award-winner and Director of LV Prasad Film and Television Academy – Chennai), Paban Haboam Kumar (Manipuri), Bipin Nadkarni (Marathi) and V.K Prakash (Bangalore-based filmmaker who made the first digital film in Malayalam) was opened by Director of SIMC, Prof Ujjwal K Chowdhury, by summing up the current situation of films in India with a statement, “Bollywood does not alone represent Indian cinema. Regional films are the true representatives of the real Indian cinema.”

Day Three
The concluding day of the event saw filmmakers Kunal Roy Kapoor and Dibaker Banerjee along with Rajjat Barjatya, MD of Rajshri Media discussed the digital revolution in Indian cinema. Kapoor highlighted the advantages of digital filmmaking with respect to the budget and creative freedom it allows the filmmaker. Barjatya focused on the business perspective of using the Internet as a content creation and distribution platform while Banerjee spoke about the potential of digital cinema.

Also, regional filmmakers Arnab Banerjee (Riingo), K. Hariharan, Paban Haboam Kumar, Bipin Nadkarni and V.K.Prakash debated on how digital film could help at the regional level. Also, National award winning filmmaker, Madhur Bhandarkar participated in an interactive session.

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