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Marketing Aptitude Quiz for Banking entrance exams

Dear readers,

This quiz consists of
questions from various Banking entrance exams held during the last few years.
Leave your answers/ responses in the comments section below and we’ll soon let
you know the correct answers!

1. The sole aim of
marketing is to?

(1) increase sales

(2) increase the number of employees

(3) increases profits

(4) increases production

(5) All of the above

2. The ultimate aim
of marketing is to provide?

(1) more business to the company

(2) more profit

(3) more staff

(4) more production

(5) more products

3. Marketing
opportunities mean?

(1) rope for marketing

(2) proper and effective training

(3) market planning

(4) availability of sales outlets

(5) market data

4. Market space
means?

(1) place where goods are sold

(2) trade fairs and melas

(3) road shows

(4) scope available for selling

(5) competition

5. One of the
following is not included in the 4 Ps of marketing. Find the same?

(1) product

(2) price

(3) production

(4) promotion

(5) None of these

6.  Customisation is useful for?

(1) designing customer specific products

(2) call centres

(3) public relation

(4) motivating the staff

(5) None of the above

7. Customer’s relationship with the bank is influenced
by?

(1) customer’s attitudes

(2) attitudes of bank staff

(3) good services

(4) attitude of sales persons

(5) All of the above

8. A situation in which consumer purchases are
unplanned is called

(1) latent demand

(2) impulse buying           

(3) irregular demand         

(4) unwhole some laying                 

(5) None of these

9. Market
segmentation involves

(1) dividing the salesman into homogeneous group

(2) dividing the employees into talent groups

(3) dividing the products

(4) measuring the service level

(5) None of the above

10. Market segmentation can be resorted to by way of

(1) segmenting geographically       
 

(2) segmenting by income              

(3) segmenting by age          

(4) Both ‘1’ and ‘2’

(5) All of the above

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Answers

1(5)   2(1)     3(1)   
4(4)    5(3)     6(1)   
7(4)     8(2)      9(5)    
10(5)

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