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High industry participation at NITIE’s Prerana

Cite De La Prerana
Cite De La Prerana was conceptualized to bring together stalwarts from all walks of life. This year to explore another facet of professionalism in association with Prithvi Theatre’s celebration of Prithvi Raj Kapoor’s 200 birth centenary, NITIE Business school’s Prerana showcased Working Title’s production of Ramu Ramanathan’s play Mahadevbhai (1892-1942) on the evening of 3rd November 2006 on the NITIE lawns.
Mahadevbhai (1892-1942) is a tribute to the modest, self-effacing scholar, whose personal account Ramu Ramanathan used for his script, who served as Gandhiji’s closest aide from 1917 until his death. Through Mahadevbhai’s narrative we are taken through several historic acts and moments that decided the fate of the nation, such as Dandi March, Champaran and Bardoli Satyagraha.

Ramu Ramanathan (Editor-PT Notes) used Mahadevbhai as a response the criticism leveled at Gandhiji in present times.
In his words “ I was clear about devising a play that will reach-out to the uninitiated, and those members of the audience who are hostile to Gandhiji and his tenets. For me, Mahadevbhai became a tantra to reach that tatva.”
The actor slipped effortlessly into his various roles and the rendition of lines in Gujarati, English and Hindi seemed natural. The shades of humor with help from the informality of narrative helped balance the seriousness of the message being delivered.It was a fitting finale to a day dedicated to saluting and celebrating Mumbai.

Palash makes NITIE Euphoric

Dr. Palash Sen and his all famous Euphoria group had come down to perform in NITIE( National Institute of Industrial Engineering). It was a normal Saturday night and the success of the business conclave was apparent and there needed no better reason to celebrate. Frisked by a set of commited NITIEans Dr. Palash Sen took to the stage along with his troop.

All through the past week there had been skepticism about his ability to take to a stage because of illness and he thanked NITIE and said that it was the only college that had come down to visit him and wish him a speedy recovery. He said it was an honor to play for NITIE, one because it was one of the top business schools in the country and because he realized the effort the organizing committee had put in to get him down to campus. The best part of the whole evening was that he could identify himself with the pulse of the crowd as much as they felt a part of his songs.

It had to come to an end with the organizers of Prerana requesting him to stop and take care of his health. He was willing to go on but realized that he had already given his best and the show had to come to an end. As usual the crowd had a mixed feeling of an exotic treat to music and the feeling that it was getting over. Palash thanked the crowd for stretching him and for giving him the honor of performing before them.

Summer Project Contest

With Summer Project Contest, the first of its kind in the country, we took the road less traveled and we knew that we would make a difference. Over the years, it has grown to epic proportions, recognizing and rewarding the efforts of the future managers. It has provided a rostrum for corporate stalwarts to interact with brilliant minds from the top B-schools of the country.
The Summer Project Contest, the flagship Event of Prerana, is the first and foremost event of its kind in the country. The Summer Project Contest, or SPC as we call it, provides a platform for the students to benchmark their summer projects against the best in the nation. Over the years, the event has grown in stature covering all aspects of management.
SPC – Supply Chain Management Module started off with five participants contesting against each other. The participants were given a time limit of 20 minutes for their presentations and 5 minutes were allotted for the questions and answer session.

Mr. Sameer Kochar, VP Asia Pacific, Johnson & Johnson,
Mr Jiten Sandu, Head Supply chain, i2 Consultancy,
Mr. K.Subramanian, MD, Ascons Infrastructure Ltd.,
Mr S. Bobhate, President, Global Supply Chain, Nicholas Piramal and
Prof. Sambandam were the jury for the presentations.
The participants were asked a range of questions regarding the innovation in the project; savings to the company due to this project, future scope of work and the users’ reactions. The presentations were followed by Panel Discussions on “Risk Management in Global Supply Chains – Issues and Mitigation Strategies.”
Prof. Ganapathy distributed the prizes for the winners. The first runner-up was Rajesh Reddy from NITIE for his project in Asian Paints and the winners of the event were Rohit Nishant & Sankara Narayanan from TAPMI for their project in Pricol Ltd., Coimbatore.

SPC- Marketing

NITIE Business school’s Summer Project contest’s Marketing segment, held on 4th November as part of Prerana 2006, was a truly was challenging one, and it tested the future marketing managers’ abilities to come up with innovative solutions to problems faced by companies today.
The Jury for the event comprised of some of the most prominent personalities in the corporate world today:

· Mr. Chandrashekhar Pitre, National Marketing Manager, DHL Express India
· Ms. Gayatri Yadav, Director Marketing, General Mills
· Mr. Deepak Malkani, Partner, Accenture Consulting
· Mr. Ashwin Rajgopal, head Marketing, L’Oreal India

The Finalists of SPC Marketing comprised of some of the most talented budding Marketing Managers of tomorrow:

1. Akansha Mohla, NMIMS
2. Gaurav Batla, K.J Somaiya
3. Nishant Gupta, NITIE
4. Piyush Sharma, IIM C
5. Sanika Rathod, IIM I

After the presentations, the speakers debated on the topic “Global Brands: How to appeal to the Multicultural International Customer “.
A plethora of ideas were generated, as to whether people really are different, or have more or less similar tastes all over the world. Plenty of examples were quoted, for e.g. Pillsbury’s, which sells baked foods in US, while sells Aata in India, even in India, there is product difference. The question answer round was also very interesting.
The First Runners up prize went to Sanika Rathod, IIM I , while the winning award went to Akansha Mohla,NMIMS.

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