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[Comic] A Pagal look at Account Planning

Before you read the comic, here are some things you should know. This comic is about advertising. So, to make sense of what follows, please understand the following terms:

Advertising agency: Company that makes ads – TV, print, radio, digital, outdoor, etc. Like Ogilvy, Lowe, JWT, Mudra, etc.

Account planner: Is the strategy guy in the agency, which is who well be describing today

Account manager / client servicing: Is the guy who does the execution work or interfaces with the client on a daily basis. In many agencies, account planning and account management is done by the same person, but in many agencies, the roles are bifurcated.

Creative department: Creative here is not an adjective. The department in an agency which actually MAKES the ads (shooting the video, writing scripts, using Photoshop, writing the exact words etc) is called the Creative department.

Now, read on!

The creator of the comic, Chuck, is actually an account planner himself (fancy that! And you thought he was just some bored ol cartoonist). He works in the digital division of Ogilvy & Mather. Hes been involved with digital strategy for close to 4 years now. So if you have any questions on Account planning (and advertising itself) (or headphones), please fire away in the comments.
Deepak Gopalakrishnan is a cartoonist from Mumbai. Catch all his cartoons and work here, and follow his tweets here.
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