Articles in MICA

With the increasing digitization of the society, communication and communication structures have become crucial for business. The frequency, density, and intensity of communication have increased. The markets, social development,brands, as well as the economy are affected. Digitization has had a significant effect on how companies market themselves through promotion, advertising, and public relations. Communication is

Ahmedabad, November 19, 2019   Established in 1991, MICA (formerly known as Mudra Institute of Communications Ahmedabad) is the only residential institute in the country, and perhaps in the Asia Pacific region, dedicated to creating leadership in Strategic Marketing and Communication. MICA, an autonomous non-profit institution, offers a wide-range of academic programmes including three residential

MICAT Result and Shortlist 2018 has been released. Those who appeared in this exam can check their result by logging on the MICAT website. If you want to gain access to your MICAT 2018 Scorecard, you need to have your login id and password issued to you at the time of filling an application form.

Every exam needs planning, a planning should lead to preparation, a proper preparation will lead to success, here in this column we can discuss about the way of approaching the MICAT 2018 examination and we share some common tips here. You need to follow some out of the box tips for doing that, you can

MICA was established in the year 1991. It is the first residential institute in Asia-Pacific region, dedicated to creating leadership in Strategic Marketing and Communication. Today, it is said to be the Alma matter of professionals serving in leadership positions in the best- known companies in the world in marketing, band management, research & analytics,

Growing up, my twin and I did everything together — what started as shared birthdays, moved on to shared toys, friends, experiences, and 21 years later — shared dreams too. Both of us were increasingly fascinated by the world of Marketing — for reasons different and similar. In 2015, we heard about MICA, a B school that specializes in Marketing. The […]

“Having studied courses like retail management and digital communication, I am excited to put my learnings to practice during my internship in the Middle East. I am really looking forward to the opportunity of working with renowned brands like H&M, Starbucks and The Body Shop. I strongly believe that my stint at Al Shaya will […]

“Bira has entered the Indian market with a bang by introducing exciting beers. I’ve been a beer aficionado myself, and it would be an exciting process to see how the marketing team at Bira makes sense of consumer behavior and introduces new products in a market as diverse and unpredictable as India. Bira is known […]

“My first year at MICA has equipped me with a vast amount of knowledge to be able to breakdown the constructs of any entity, including the one I’m going to be interning at. I’m looking forward to see the nitty-gritty details of the media industry and how it’s evolving in today’s digital context.” Gautham Ravichandran […]

“Coming from a finance background, I spent a lot of time analysing numbers and looking at the back end of marketing efforts. During my internship at Royal Enfield, I hope to understand the premium product market and to execute different marketing techniques in a segment that has always fascinated me. At the same time I […]