Preparation material for IBPS SO Marketing

  For 6500 objective questions ON MARKETING OFFICER SYLLABUS Free download sample from    www.ibpsspecialistofficer.com   VERY QUALITATIVE STUDY MATERIAL.          

 

MARKETING MANAGEMENT

Introduction to marketing; concepts, marketing environment; segmentation, targeting & positioning, marketing mix (4Ps, 7Ps, etc.), Marketing Research, PLC,New product development process, pricing, pricing methods, promotion basics, promotion methods & strategies ,Demand forecasting 

 

PRODUCT MANAGEMENT

 Product Life Cycle, levels of a product, product mix, product portfolio decisions, BCG matrix and its applications,Product planning, new product development process, Innovation and Creativity, product testing, product placement & commercialization.

Product Life Cycle, 

Personal Selling, selling processes, types of sales organization, Sales forecasting,sales strategies, sales force incentive plans, sales promotion and its objectives, sales monitoring, sales reporting, motivating sales force, Advertising,PR.

RETAIL MARKETING 

Retail marketing and retail management, strategic retail marketing, retail marketing mix, CRM and retail marketing, CBB & retail marketing , Retail location, retail store operations, retail organizations & structure, SCM , Retail pricing and promotional pricing, retail branding strategies, store & non-store brands, merchandising and warehousing, global retailing, modern trade and new trends in retailing

SERVICES MARKETING

Services, nature, service product & pricing, service positioning, CRM and services, CBB and services marketing, promoting & services , MIS, service processes, service distribution, employees (people) and services marketing, Customer relationship management (CRM), internet marketing, Social Media Optimisation (SMO), Social Media Marketing (SMM) and Search Engine Optimization (SEO).

PRODUCT MANAGEMENT

Product Life Cycle, levels of a product, product mix, product portfolio decisions, BCG matrix and its applications,Product planning, new product development process, Innovation and Creativity, product testing, product placement & commercialization.

BRAND MANAGEMENT 

Introduction to brands and brand management, brand research and brand equity, branding for different product categories, branding & differentiation, brand image, brand element and brand association, Brand equity measurement, competitive analysis, brand positioning, brand hierarchies, CBBE (Customer based brand equity), Branding & IMC, branding and marketing mix, branding and product mix, brand attributes, branding and segmentation,brand strategies, brand image and awareness, brand equity systems, brand value, brand extensions

CONSUMER BUYING BEHAVIOR & INTEGRATED MARKETING COMMUNICATIONS 

consumer personality & brand personality, buying influences, buying process, factors influencing buying decisions, models of buying behaviour, post purchase behaviour. Marketing research, methods, data collection techniques, sources of secondary data for marketing decisions, IMC definition, elements, IMC and brand communication process, role of advertising in branding process BTL, OOH, etc., promotions in IMC – consumer, trade sales, co-branding, in-branding, etc., packaging and labeling in IMC, PR.Consumer Protection in India: List of Consumer Rights.Consumer Protection Act,1986.

ADVANCED MARKETING TECHNIQUES 

Global marketing, Strategic Marketing Process, value chain, value creation. Nature & scope of rural markets, marketing to cooperatives, channels of distribution in rural India.Inbound marketing, reverse marketing, up-selling, down-selling and cross selling techniques, 

 IBPS SO Marketing Notes and T00 Many Objective Questions of Marketing by philip kotler 

    

 CONTENTS     Chapter 1: Marketing: Creating and Capturing Customer Value.....................................................   

Chapter 2: Company and Marketing Strategy: Partnering to Build Customer Relationships..........  

Chapter 3: Analyzing the Marketing Environment........................................................................... 

 Chapter 4: Managing Marketing Information to Gain Customer Insights.......................................  

Chapter 5: Consumer Markets and Consumer Buyer Behavior........................................................ 

 Chapter 6: Business Markets and Business Buyer Behavior............................................................ 

 Chapter 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers............... 

 Chapter 8:  Products, Services, and Brands: Building Customer Value...........................................

  Chapter 9:  New-Product Development and Product Life-Cycle Strategies.................................... 

 Chapter 10:  Pricing: Understanding and Capturing Customer Value..............................................  

Chapter 11:  Pricing Strategies..........................................................................................................  

Chapter 12:  Marketing Channels: Delivering Customer Value........................................................

  Chapter 13:  Retailing and Wholesaling............................................................................................  

Chapter 14:  Communicating Customer Value: Integrated Marketing 

 Chapter 15:  Advertising and Public Relations................................................................................. 

 Chapter 16:  Personal Selling and Sales Promotion........................................................................... 

Chapter 17:  Direct and Online Marketing: Building Direct Customer Relationships...................... 

 Chapter 18:  Creating Competitive Advantage................................................................................. 

 Chapter 19:  The Global Marketplace................................................................................................  

Chapter 20:  Sustainable Marketing: Social Responsibility and Ethics   

 sample questions 

   Chapter 1 Marketing: Creating and Capturing Customer Value   1) All of the following are accurate descriptions of modern marketing, EXCEPT which one?

 A) Marketing is the creation of value for customers.

 B) Marketing is managing profitable customer relationships. C) Selling and advertising are synonymous with marketing. 

D) Marketing involves satisfying customers' needs.

 E) Marketing is used by for-profit and not-for-profit organizations

. Answer: C  

 2) According to the opening scenario, the Tide marketing team is MOST concerned about which of the following?

 A) maintaining its brand share 

B) fostering customers' emotional connections with their product

 C) advertising their product's benefits

 D) comparing the effectiveness of their product to other brands

 E) incorporating consumer-generated marketing in the marketing mix 

Answer: B   

3) According to management guru Peter Drucker, "The aim of marketing is to ________."  
  A) create customer value 

B) identify customer demands 

C) make selling unnecessary

 D) set realistic customer expectations

 E) sell products 

Answer: C  
   

 4) ________ is defined as a social and managerial process by which individuals and organizations obtain what they need and want through value creation and exchange.  
  A) Selling 

B) Advertising

 C) Bartering 

D) Marketing

 E) Negotiating  
  

 5) Which steps of the five-step marketing process are about understanding customers, creating customer value, and building strong customer relationships?

 A) the first two only 

B) the first three only 

C) the first four only 

D) the last three only 

E) the last four only 

Answer: C  

 6) According to the simple five-step model of the marketing process, a company needs to ________ before designing a customer-driven marketing strategy.

 A) determine how to deliver superior value 

B) build profitable relationships with customers

 C) use customer relationship management to create full partnerships with key customers

 D) understand the marketplace and customer needs and wants

 E) construct key components of a marketing program Answer: D     m��ү"