Marketing Management Books 2012

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Hello guys lets start to make a list of books for the students who have specialization in marketing management, it should be under this category. 1 . Marketing Management2\. Market Research3\. Internet Marketing4\. Service Marketing5...
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Marketing is best describe in Philip Kotler..!!!Full of colours of case studies

My Time will Come
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I prefer Singh & Saxena for market research

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Market research


R C Kothari .....it's a nice book for market analysis
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Marketing


Philip Kotler
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Here is my favorite book


* Service marketing .....Harsh Vardhan Varma ( Faculty of FMS)
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Hello guys lets start to make a list of books for the students who have specialization in marketing management, it should be under this category.


1 . Marketing Management
2. Market Research
3. Internet Marketing
4. Service Marketing
5. Retail
6. Others ( If you have anything new )

Find us on http://www.bibs.co.in for more details.
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