Life @ Jaypee Business School

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Hi All, I am a second year student from Jaypee Business School. The campus located in Noida Sector-62. Day starts at 9 AM with breafast in the mess, then we gear up for classes which start at 9:15AM. and stretches up to 12:30 pm, after t...
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Why Choose Jaypee Business School over other B-Schools?

Our new esteemed Director Dr. Irfan A. Rizvi has an answer for you in his interview with The Education Post.

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Need to enhance your interview skills?

Here's a piece of advice by our esteemed faculty.

Interview Skills

Dr. Vinky Sharma, Faculty, HRM, Jaypee Business School

Interviewing is an important way of obtaining information about a person. It is a test of knowledge, interpersonal skills, caliber and creativity that you have. In order to present yourself and your qualifications in the best possible light, you should master the basics required to crack an interview. To make an interview less stressful and more successful, you need to be doubly sure of the following requirements:

-Curriculum Vita (CV) is the first chance to make a good impression on a potential employer. One therefore needs to be prepared with a desired CV before an interview.

-You should develop a habit of doing research of the company and the position prior to going for an interview. Being knowledgeable demonstrates to the employer that one is sincerely interested in the position and has made an effort to learn more.

-Mock interview practice will certainly help you to be better prepared before the interview. It will help him sound more polished and professional during the interview.

-Although you may have your own unique fashion sense but the appearance should always be as conservative as possible for a job interview, i.e. you should be in appropriate business attire that will help you to appear more mature and experienced.

-Before entering the room, you should knock on the door and take permission from the interviewer to enter the room. Once entered the room, greet the panel and take the seat when asked for.

-Maintaining a good body language sends out a right message and a positive signal to the panel. One should therefore answer the questions confidently with a good body language right from the beginning.

-At the end of the interview you should thank the panel for taking the interview and without displaying any kind of stress and nervousness leave the room with a sense of dignity

The job search process can take a long time, but if you practice your skills and prepares for interview well, you will soon succeed.

The author can be contacted at:

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Group Discussion Skills are very essential for all the upcoming management students. Our esteemed faculty will provide you insights about the same.

Prof. Shubhangini Rathore, Faculty, HRM, Jaypee Business School

Apart from many e-forums and discussion boards; organizations still leverage the advantages of brain storming and group discussions for all matters of critical concern. A forum of discussion is an attempt to effectively create a synergy of ideas and opinions; for the purpose of concluding on acceptable and holistic grounds. Similar rationale is adopted as selection criteria for admission in excelling B schools today. The individuals are accessed on their group discussion skills in the very first round of the of their recruitment process. This round is meant to map various competencies that the individual possesses or that can be developed in the future.

To summarize a few critical skills that are tested; the foremost skill is the, “analytical skill”, or the ability to analyze a topic and its sub topics; by finding a quick connect with the viewpoints of others. We have to understand that the discussion would only allow limited opportunity to us to make our views to others, thus it is imperative to make the most relevant and impactful points; as and when we speak. The other important skill that is tested is ones, “initiative skill”; which is attested in the individual's willingness to initiate the discussion and also take charge of the situation when the group seems to go into unproductive conversation. A individual making time bound and thoughtful conclusion with the by summarizing the synergic perspective of the group displays leadership qualities.

A very important skill that is also tested through a group discussion is the, “persuasion skill”; which is reflected in the way the individual is able to persuade the other members to accept his opinion. His use of impactful language, citation of valid ideas with evidence, usage of the, “you” view point and maintaining cohesiveness is surfaced through this skill. Last but t no t the least, he will also be tested on his, “discussion skills”, or the ability to effectively use verbal ad body language in a group discussion. The individual's mind map is understood within the tenants of the emotional composure, poise, voice modulation and his way of communicating his criticism of the other members view point. A good candidate would be skilled enough to not offend any team member, or show poor emotional composure.

A failed attempt at succeeding a group discussion encompasses behaviors such as; trying to become centre of attraction, criticizing others viewpoints blatantly , imposing ones view points on others, being defensive and making unnecessary remarks. The brief time duration of the discussion should be strategically used to display the aforementioned skills in the right capacity.

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Emerging Career Options in Finance

All myths about the field of finance broken by our esteemed faculty.

Dr. Sujata Kapoor, Faculty, Finance, Jaypee Business School

Are you planning to take up finance as a serious career option? So what do you think a career in Finance is all about? Is it only about money? Your guess is as good as mine; a career in finance is not all about money but pretty close. Finance industry is multi faceted, offering a range of job options catering to a number of different skills and interests. Job opportunities in finance are no longer restricted to traditional accounting jobs. The emerging financial services sector have multiple sub-industries encompassing niche opportunities. For exciting careers in banks, financial consultancies and financial institutions, one can get involved in investment banking, institutional finance, merchant banking, corporate finance and international finance. Possible job options for individuals with finance degree include but are not limited to credit analyst, finance officer, financial advisor, financial analyst, financial planner, cash manager, treasurers, loan officer, regulatory and compliance officer, private equity professionals and investment banker. The professional careers' market is hard hit these days due to recession and finance is no exception. The financial markets may not be at highs, thus putting careers in equity sales, research and trading out of favor. However, areas like traditional banking with specific knowledge of leasing and derivative products, fixed income and credit derivatives still hold a lot of promise. To avail all these opportunities one needs to be armed with an MBA degree which provides both basic and esoteric knowledge and cover all the practical aspects of these jobs.

For this one needs to study at a B school which takes care of conventional theoretical aspects of academics as well practical modalities and hands on approach. You can any good business school in India for your MBA qualification, but one that fits the bill is the MBA program at Jaypee Business School which encompasses 360 degree aspects of the course and prepares students for today's rapidly changing marketplace.

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The Importance of Selling Yourself

Has anybody ever given a thought about selling yourself??? Well, yes you read it right.

Our esteemed faculty provide you insights into it.

Prof. M. A. Sanjeev, Faculty, Marketing, Jaypee Business School

In today's hyper competitive world the difference between success & failure may not be the skill set or mind set, but the marketing of you. Career has become the best of the investment and the return from career depends on your skill in managing the same. Selling yourself to a prospective employer is extremely tough; as the value offered are intangible and the buyer through bread professional looking to maximize the return on investment. To get the best return from the effort you put in your career, you have to become an ace sales man of self and portray yourself as the best solution for organization's needs. The effort has to be systematic and focused.Steps in successfully selling yourself:

1. Know about you want to do: As Ali Javan said 'you can't be everything to every body'. So, have a clear idea of what kind of profession you would like to pursue, in what kind of organization and how you see yourself progressing. This will help you in

· Knowing the skill, knowledge & attitudinal requirements of your chose profession

· Knowing the kind of organizations you can target to sell yourself.

· Setting realistic objectives of growth & achievement.

Develop transferable skills: Every employer looks at getting a good return on his investment. You must develop a set of transferable skills/knowledge that will benefit your employer by furthering the organizational interests.

Understand yourself: To get your sales talk correct you should be able to know what are your achievements and strengths. You should be able to recall then in terms of the knowledge, skill, experience and initiatives you have taken.

Prepare your sales task: your ability to sell yourself will make the difference between what you achieve and what you could have achieved. You should be able to tell your perspective employers why you are the most suitable person for the post? What difference you can make to the organization and what the organization would gain by employing you?

Network & Update: Ability sell also depends on being at the right market with right product. Keep your professional net work active and updated. Also know the latest in vogue in the industry and skill yourself with the same.

Persevere: It is generally said that smart work is important than hard work. However in world full of smart workers, Steve jobs quote aptly sums up the success mantra. ”Half of what separates successful entrepreneur from the non successful is perseverance”.

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DATA ANALYTICS- Central for Business Reinvention.

Importance of Data Analytics in Business

Dr. Moonis Shakeel, Faculty, Jaypee Business School

In line with the changing scenario in which the businesses are now operating and how they are operating, given the fact that we are now living in an era of information technology, companies are adopting new technologies to bolster their businesses. One of them is Big Data Analytics, Big data analytics is the process of examining big data to uncover hidden patterns, unknown correlations and other useful information that can be used to make better decisions. With big data analytics, data scientists and others can analyze huge volumes of data that conventional analytics and business intelligence solutions can't touch.

Also the explosion of data production, storage capabilities, communications technologies, computational power, and supporting infrastructure, data science/analytics is now recognized as a highly-critical growth area with impact across many sectors including science, government, finance, health care, manufacturing, advertising, retail, and others. Thus, data science technologies are being leveraged to drive crucial decision making.

Data science/analytics can be defined as a set of applications, practices, skills and technologies designed for investigating and analyzing business performance in order to achieve more strategic decision making and structuring in the future. With organizations acquiring vast amounts of data at an unprecedented pace, the demand for professionals with strong business analytics skills has never been greater. Today's leading companies recognize that employees with a good understanding of general business, coupled with strong exposure to analytics techniques and database management tools, are critical to the enterprise's long term success. Business analytics makes extensive use of data, statistical and quantitative analysis, explanatory and predictive modelling, and fact-based management to drive decision-making. Analytics may be used as input for human decisions or may drive fully automated decisions.

Some application areas include market basket analysis, consumer behaviour, social network and sentiment analysis, recommendation systems, fraud and crime detection, healthcare delivery, healthcare fraud, health sciences (e.g. genomics), supply chain, finance, cyber security, libraries and network security. Companies like Wal-Mart, HP, Deloitte Consulting, and Chevron, all of whom are heavy users of data analytics, have expressed an interest in hiring to meet this need.

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Career in International Business and its added USP

Prof. Debdeep De, Faculty, IB,Jaypee Business School

Taking a cue from the quote, prospective students of management education have not completely understood an emerging domain called “International Business”. What one needs to understand is that International Business is related to all the traditional areas but students with knowledge in International Business have an added USP in today's globalized world. Why?

This is because “liberalization” has opened new horizons of international trade and huge potential market that comes with it and has setup tremendous scope in terms of employment and entrepreneurial opportunities in India as well as the rest of the world.

Since various trading partners/countries are involved in the complex trade activities, a lot of complexities arise during the whole process. These may be due to differing export-import policies, legislations, custom agreements, documentation requirements, quality control concerns, standardization and other micro/ macroeconomic consideration. International business operations account for production, invoicing, packing, insurance, transportation and shipping, logistics, quality control, inspection, finance, documentation, marketing, import, export, custom clearance, legislation, risk assessment, surveying, service, liasoning, foreign exchange management, merchandizing, taxation, research and development etc.

Aside from it, there is direct role of professionals in managing human resource at multinational companies involved in international trade and business. These include; cross cultural research methodology and cross cultural negotiation and communication, foreign exchange markets and their operations, institutions for finance and infrastructure including export promotion councils and commodity boards, state trading corporations, export processing zones, regional trade blocks, multilateral and bilateral trade agreements and e-commerce. They enhance the scope of international business.

In view of the dimensions mentioned above, the professionals in international business are required by organizations involved in export import specially export houses, merchandisers, custom clearing houses, special economic zones, dry ports, ports, logistic companies, transportation corporation. They can also explore profiles like Trade Development Officer in state trading corporations, marine insurance companies, shipping companies/corporations, directorate general of foreign trade. Marketing profiles in export marketing firms, customer relationship management and International Business Analysts in banks and financial institutions providing export-import finance & foreign exchange services, pre-shipment and post-shipment quality control labs are some of sought after careers in international business.

The author can be contacted at:

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Digital Marketing Has Changed The Way Companies Market their products. Companies are leveraging the benefits of Digital Marketing to increase their market share.

But digital marketing is accompanied by various challenges as well.
The following article by our esteemed faculty will discuss more about the challenges faced in digital marketing.

Challenges in Digital Marketing

Dr. Vandana Ahuja, Faculty, Marketing, Jaypee Business School

The proliferation of the internet into every home and it's humongous presence in the lives of the youngsters today, has opened up myriad opportunities for Digital Marketing. The cost effectiveness of this form of Marketing, coupled with it's widespread reach, with a significant consumer population spending a sizeable amount of time online, is making it a popular choice for organisations.

However, Digital Marketing is facing several challenges. Companies are experimenting with the virtual world and do not have a clear understanding of how the power of the online medium can be harnessed to derive maximum benefit. Companies and marketing professionals do not know how Social Media and E-Marketing can favour their brands and make consumers buy them. Without knowing how Online Marketing affects the various dimensions of the consumer decision making process, organisations and individuals run the risk of aiming their directed efforts at the wrong targets, wasting time and money on ineffective activities, and generally failing to harness the potential of the online world.

It is important for the Marketing Professionals to have an understanding of-

-The reasons why a consumer ventured online -Types of Online Consumer Behavior -Methods for segmentation or classification of Online consumers into groups

-Metrics for E-Marketing and Social Media

-Methods to monitor and amplify marketing messages in the online world

-Need to coordinate data, tools, technology and talent across multiple functions.

A fast emerging field, Digital Marketing requires well directed training to make an individual or organisation unleash it's complete potential. The knowledge of Marketing in today's era is clearly incomplete without an understanding of the digital world.

The author can be contacted at :

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So, You Think You Want a Career In Human Resources?

Here's a little piece of advice by our esteemed faculty at Jaypee Business School.


Dr. Rajnish Kumar Misra, Faculty, HRM, Jaypee Business School

In an era of attracting and retaining Talent, people management or Human capital management is important for business organization in gaining competitive advantage. It is done in various ways from hiring people, motivating, developing and facilitating them in performing their duties and responsibilities with help of supervisors, mentors and guides whom people across various departments and divisions report regularly. Thus, the role of HRM gets focused more on HR policy making as well as implementing it in hiring, developing competencies of people and monitoring HR activities in various departments and locations.

Emergence of new technology has strengthened the implementation and monitoring of HR activities guided through various software applications, giving HR professionals more space for personal touch.

Today, employees expect more from HRM in creating a better workplace, facilities to learn, and help them pursue their passion. Likewise, top management of the organization expects more accountability from HR professionals making them search for deliverables that can be measured with a focus on human capital and ROI. The other emerging trend is on cost reduction where HR processes are outsourced to third party with just 2-3 people in HR department for aligning the organizational requirement.

The brightest side of careers in HR is that it's being rechristened as Business partners that will make it a core business activity. Core HR is therefore focused towards investment in people and making the organization as the €œBest place to work, best place to pursue passion, best pay master, and best place to grow and perform €?. Further, this aspiration has led to evolution of new perspectives in managing people namely €“ Employer Branding, Employer of Choice, Employee engagement and Employability with competency of learn-ability, Employee readiness, and Employee Branding.

Career profiles available to any job seeker in HRM are in the various roles like HR Generalists, HR Specialist, IR Specialists, Recruitment Specialists, HR Consultant, OD specialists, and or HR Analytics. In core sector, the opportunities available are HR generalist where they have to monitor HR initiatives and have knowledge of all activities. In service sector, focus is majorly towards recruitment, learning and development, pay and benefits requiring Specialists role. In HR Consulting organization roles offered are of HR Consultant with specialists like Change and OD specialists, Compensation and Benefits Specialist or customized roles required by the organizations. The new profile that is now evolving is HR Analytics that may include on collecting and interpreting volumes of data on hiring, training, compensation and attrition to make HR professionals quicker and effective people management decisions.

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