Life @ B-School

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ABS is one of the fastest growing and leading B-School in NCR offering professional management education. Established in year 2008 by the Asian Education Group, ABS is known for its excellent academic delivery and industry interface. ABS offers tw...
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Brands need advocates, and a company's best brand champions are its employees. These are the people at the front line of a company, building and maintaining relationships that directly shape how the brand is perceived in the public sphere. Every time an employee interacts with a customer, shareholder, suppliers or a fellow employee, they have the opportunity to reinforce – or break – a brand's promise.
The key to building and maintaining a strong brand begins internally; is by building your brand from the inside. Developing a strong culture of employee branding, or internal brand alignment brings many benefits, including the ability to attract top talent, and better financial performance.
Employee branding is a new twist on identity regulation. Employee branding shapes employees' behavior so that they project the brand identity of their organization's products through their everyday work behavior. Employee branding is intended to induce employee-brand identification, a psychological connection between the employee and the brand Employee branding is a new twist on identity regulation. Employee branding shapes employees' behavior so that they project the brand identity of their organization's products through their everyday work behavior. Employee branding is intended to induce employee-brand identification, a psychological connection between the employee and the brand. Employee branding begins at the top level of the organization. The command structure has a responsibility to ensure that employees clearly understand the mission and vision of their organization. Employee branding is becoming the concept or mantra of today's business world.

Dr. Sandhya Agarwal
Faculty ABS
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Asian Business School celebrated its 1st Annual Fest “KESSHET2013”- a rainbow of opportunity on 11th & 12th of January 2013.The two day roller coaster ride boasted of hosting the participation of various colleges from Delhi - NCR region which included Gargi College(Delhi University), Shri Aurbindo College (Delhi University), Amity University, Indian Hotel Academy, Vidya International School of Business, IILM & many more. Kesshet2013 proved to be a a perfect potpourri of entertainment and talent, spreading colourful arrays in ABS campus with 18 different events, along with pro-shows by Gyps of Rajasthan (finalist from India's Got Talent) & Sirja Khan (comedy Circus), the idea was to create an environment of overwhelming, enchanting experience of learning, fun and frolic.
The inauguration ceremony of KESSHET 2013 was presided over by Prof. Sandeep Marwah, President, Asian Education Group, a man of media and father of filmcity Noida. And witnessed a very heavy and intellectually stimulating panel on both the days – Ms. Nasreen Ahmad, Chairperson of Global Women's Liberation secretary, Government of India, Mr. Vipin Gaur, renowned journalist and member of association of journalists of India, Mr. Harsh Vardhan, course director, Asian Education Group, Mr. R.K Singh, retired joint secretary, All India Radio and joint director, Asian School Of Media Studies, Mr. Ashok Tyagi, director, Bollywood, whose last release, “Dard-e-disco” in November 2012 rocked the box office. Whereas, second day was blessed with the presence of eminent dignitaries, Mr. Yogendra Narain, IAS (Retd.) and Former chairman, New Pension System (NPS) Trust, Mr. Sanjay Bhatia, Chairman n MD, Hindustan Tin Ltd. PHD Chamber of Commerce & Industry, Ms. Stuti Kacker, India Administrative Service, Resident Commissioner, Govt. of Uttar Pradesh. Mr. Syed Shameem Anwar,Sr. Manager (Events & Promotions), The Great India Place, Mr. Dalbir Singh, National Secretary, All India Congress Committee, Mr. Vinod K. Lamba, President, Film Federation of India, Mr. J.S. Saluja, General Secretary, Association for Asian Union, Dr. H.O. Srivastava, President, World Development Foundation, Mr. R.K Singh, Vice President, Marwah Studios.
The inaugural ceremony on Day1 commenced with the auspicious lighting of the lamp by the guests present and an inauguration speech by Prof. Sandeep Marwah .He addressed the gathering with his views about the progress of the college under the skilled guidance of the Director- Dr.Lalitya Srtvastave and brought more clarity on the futuristic vision and mission of the college. He declared Kesshet 2013 open.
Competitions such as “Graffitti” , “Antakshari”, “Nukkad Natak”, “Calculus”, “Laughter Interlude”, “Aksharmania” made students bring out their imagination, creativity and intelligence on canvas and on stage. The evening rolled outwith a ……March was also organized to honour the brave-heart in which more than………….. students participated.The idea of the march was to…….The Chief Guest, guest of honor & the members of the managing committee gave the prizes for all round proficiency.
The evening picked up with a hiralious performance by Siraj wherein audience laughed their wits out followed bythe fashion show “Spectrum” based on theme “Elements of Nature” which crammed the crowd with enthusiasm and zeal accompanied with lots of applause. The steal of the evening happened to be the “Prom night” which further heightened the excitement and added to the fervor of the event.
Day 2 once again ushered in with a humble beginning and awarm & heartfelt welcome by Prof Sandeep Marwah to all the guests present. He presented the college report tracing the progress made in the last few years & mentioned that since the first year of its inception the college had taken long strides & has made commendable progress.
It was further followed by highly motivational address to the students by the invited dignitaries
The events began with the energizing “Treasure Hunt” . and “Magic Ads”. Competitions such “Bhumika” and “Nukkad Natak” established a theatrical tone to the fest. The most riveting performance in nukkad natakwas by by Gagri college. The eventIt was based …………..
Management comepetition and games “Brandzard”, “Garage …..” , “sixth Sense” kept the audience hooked to the event. The evening witnessed some dazzling singing and dance performances as a part of “step up” and “Aalap” . The dunes of gypsy gave a melodious performance enthralled the audience by their talent, and set the evening rolling. The programme rose to a final crescendo with the grand finale and ended in a beautiful resonance lingering in the minds of everyone' The whole show, was a wonderful fusion of eastern & western cultures by a harmonious blend of music rhythm & dance.

Warm Regards
Megha Kausha
l
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Message from Editor's Desk
It is the time of the year when we reflect over the past and hope for the best in the days and months to come. We carry with us the lessons we learned and the memories we hold dear. As we have entered New Year, we are perfectly aware of the realities of our world—a world that poses formidable challenges yet leaves ample room for new rays of hope to come in. With this message I would greet all the readers' a very happy new year 2013.After having brought over 5 issues of ABS Interface; it's time for me to give you new insights of the campus for this Month. This issue completely focuses on KESSHET 2013, the annual fest of Asian Business School.The fest provided a platform to position students of various stream and institutions under one common roof of participation to explore, learn, share, innovate and enhance knowledge. The two-day' event was a perfect blend of an array of 18 colorful activities, gala evenings, March process by ABS Students honouring the brave-heart. The event also witnessed the presence of celebrities and dignitaries on both the days. The two days were filled with beautiful colours of life were there was a message from Gargi College from Delhi University on wild life presented as a street play. The students of various colleges showcased their talent in front of dignitaries from outside world.
The days were even graced by god's presence where the day became sunny and everyone could enjoy the programmes in the open theater as well. KESSHET 2013 had generated a great spark in life of students to do much more ahead in ABS. The students of ABS got an opportunity to visit Parle- G in Bahadurgargh where they were acquainted with the manufacturing process of various products.
The most important day can never be forgotten by us i.e. 26th January Republic Day this was the day wherein our constitution was laid down. The spirit of the day was also seen in ABS where the students celebrated Republic day on 25th January. The students of ABS have always contributed in the newsletter; in this issue the student has showcased his talent in the form of poem.
This is not an end to the ABS Interface. The readers will have a lot more to explore in the forthcoming issues.
Warm Regards
Gunjan A. Rana
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ABS is one of the fastest growing and leading B-School in NCR offering professional management education. Established in year 2008 by the Asian Education Group, ABS is known for its excellent academic delivery and industry interface. ABS offers two years full time Post Graduate Diploma in Management (PGDM) approved by AICTE, with specializations in Marketing, Finance, HRM & IT.
ABS is pleased to announce its Annual Inter College Sports Meet “ATHLEEMA 2013” scheduled on 7th & 8th March 2013 at Jasola Sports Complex, Sarita Vihar, New Delhi.
“ATHLEEMA” aims at putting an ideal platform for students to showcase their sportsmanship and compete amongst the best in the educational institutes of the country. The students from Colleges & Universities are invited to participate in various games like Cricket, Football, Basketball, Badminton & Table Tennis.
Mr. Ajay Ratra, Ex-Wicket Keeper, India National Team has kindly consented for being the esteemed Chief Guest for the inaugural ceremony on 7th March 2013.
Post all your Admissions Queries here : http://goo.gl/BQpyw
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