Rural India is a vast ecosystem. Nearly 70% of the population lives in villages, making Rural India a market of nearly 900 mn consumers. This sheer size makes it an important target segment for marketers, both Indian and multi-national. Besides the private sector, cooperatives, development agencies, and government entities are also deeply involved in understanding this segment from a marketing perspective.
Rural Marketing is not without its peculiarities and challenges, however. The complexity has only increased due to the COVID-19 pandemic. To discuss the nuances of Rural Marketing, IIHMR University is organizing a webinar on "Demystifying Rural Marketing During COVID Times: Opportunities & Challenges". The webinar is on August 18, 2020, from 05:00 PM - 06:00 PM, will be an industry-academia collaboration with Mr. Benjamin Mathew, Head of Strategy, MART, and Mr. Anirban Chaudhuri, Marketing Faculty, Great Lakes Institute of Management, Gurgaon coming together to help the audience understand this topic. The discussion will be moderated by Dr. Sheenu Jain, Associate Professor, and Marketing Chair - Marketing & Communications at IIHMR University, Jaipur.
Registration Link: https://us02web.zoom.us/webinar/register/WN_z482XcpvS7SlY05RS6-wYg