creating brand equity for short product life cycle...

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hey guyz.. i am in my second year MBA program at XIME, Bangalore. Recently i have come across this question of 'how to create brand equity for products with short life cycle'?. So please pour in your ideas, suggestions or any articles and stuff ...
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I know this post is more than a year old, but I have a useful resource about product life cycle (especially for us newbies in marketing). I know that it has helped me a lot when I needed to write papers and analyses... but just keep in mind that it is a very basic (and comprehensive) overview.

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hey guyz..
i am in my second year MBA program at XIME, Bangalore. Recently i have come across this question of 'how to create brand equity for products with short life cycle'?. So please pour in your ideas, suggestions or any articles and stuff relating to the same..will be very helpful...thanx...

Commenting on this post has been disabled by the moderator.